About The Urge
The Urge is a Retail company based in Sydney (Australia) founded in 2017 by Cayley Ostrin, and was acquired by Zip in October 2020. Multi-category fashion products are retailed through an online platform. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include THE ICONIC, SurfStitch and White Fox Boutique; 1 of its 3 listed competitors has raised funding.
Company details
The Urge was established in 2017 in Sydney, Australia, as an online retailer in the fashion sector. A range of products, including apparel, shoes, jewelry, bags, socks, gloves, and accessories, is offered via its e-commerce site. Brands such as Gucci, Adidas, Austin Reed, and Ashley Co are featured in the catalog. Operations center on digital sales to customers in the region.
- Headquarters Sydney, Australia
- Founders Cayley Ostrin
- Stage Acquired
- SectorsRetail
- Website theurge.com
- Social LinkedIn
- Acquired by Zip (Oct 2020)
Investors in The Urge
The Urge has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Zip.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Payment solutions are provided for deferred purchasing by Zip. | 2013 | zip.co | Sydney, Australia |
Investor details for The Urge
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- Complete investor list
- Round participation
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People of The Urge
1 people are tracked at The Urge (1 in leadership).
| Name | Role | Group |
|---|---|---|
Cayley Ostrin | Co-Founder | Leadership |
Complete people profiles for The Urge
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of The Urge
2 dated milestones of The Urge across 3 years, from founding to its latest funding, stage changes and deals.
- Founded The Urge is founded.
- Exit Acquired by Zip.
Competitors of The Urge
The Urge has 3 listed competitors in our database, 1 of them funded. They include THE ICONIC, SurfStitch and White Fox Boutique.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theiconic.com.au | 2011 | Sydney, Australia | $92M | Online retailer of apparels and accessories for men, women and kids | ||
| surfstitch.com | 2008 | Broadbeach, Australia | Online retailer of multi-category fashion products for men, women & kids | |||
| whitefoxboutique.com | 2013 | Newtown, Australia | Operates an e-commerce store specializing in multi-category fashion products for women. |
Detailed competitors of The Urge
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Frequently Asked Questions about The Urge
The Urge was founded in 2017.
The Urge is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
The Urge was established in 2017 in Sydney, Australia, as an online retailer in the fashion sector. A range of products, including apparel, shoes, jewelry, bags, socks, gloves, and accessories, is offered via its e-commerce site. Brands such as Gucci, Adidas, Austin Reed, and Ashley Co are featured in the catalog. Operations center on digital sales to customers in the region.
The Urge's top competitors include THE ICONIC, SurfStitch and White Fox Boutique.
The Urge has 1 investor. Key investors include Zip.
Yes. The Urge was acquired by Zip in October 2020.