About This Tech
This Tech is a Media & Entertainment company based in New York (United States) founded in 2006, and was acquired by Comcast in August 2015. This Tech has raised $7.5 million across 1 funding round from investors including Comcast and General Catalyst. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Ad Insertion. Its competitors include Innovid, Teads and MNTN; 3 of its 3 listed competitors have raised funding.
Company details
Platform offering ad insertion software. It provides a dynamic ad insertion and alternate content delivery platform that helps programming networks monetize and place content on any screen. The platforms connect video operations and advertising architectures for real-time communication about content and advertising availability. The software products provide metadata management, ad space management, etc. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. It enables the advertising industry to manage dynamic ad insertion across video applications. It supports VOD, network DVR, IPTV, and mobile devices.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website thistech.com
- Social LinkedIn
- Acquired by Comcast (Aug 2015)
Funding Insights of This Tech
This Tech has successfully raised a total of $7.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.5 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 1
- Last Round Series A — $7.5M
- First Round $7.5M
(Nov 2012)
- Investors Count 1
All 1 funding rounds of This Tech with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $7.5M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in This Tech
This Tech has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Comcast and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Cable TV, internet, phone, and media entertainment services are provided. | 1963 | comcast.com | Philadelphia, United States |
Investor details for This Tech
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of This Tech
3 dated milestones of This Tech across 9 years, from founding to its latest funding, stage changes and deals.
- Founded This Tech is founded.
- Funding First funding round of $7.5M.
- Exit Acquired by Comcast.
Competitors of This Tech
This Tech has 3 listed competitors in our database, 3 of them funded. They include Innovid, Teads and MNTN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| innovid.com | 2007 | New York, United States | $82.6M | 197 | Connected TV video ad delivery platform | |
| teads.com | 2011 | New York, United States | $20.75M | 1,200 | Self-service ad platforms for campaign management are provided. | |
| mountain.com | 2009 | Austin, United States | $184.1M | 411 | Connected TV advertising platform is provided for targeted brand campaigns. |
Detailed competitors of This Tech
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of This Tech
Websites that share an audience with This Tech (thistech.com).
Websites whose visitors overlap most with This Tech. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| schange.com | 100% | View details | |||
cedmagazine.com | cedmagazine.com | 99% | – | ||
| exactdrive.com | 96% | #7,180,897 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as This Tech (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about This Tech
This Tech was founded in 2006 and raised its 1st funding round 6 years after it was founded.
This Tech is headquartered in New York, United States. It is registered at New York, New York, United States.
This Tech is a funded company, having raised a total of $7.5M across 1 funding round to date. The company's 1st funding round was a Series A of $7.5M, raised on Nov 2012.
Platform offering ad insertion software. It provides a dynamic ad insertion and alternate content delivery platform that helps programming networks monetize and place content on any screen. The platforms connect video operations and advertising architectures for real-time communication about content and advertising availability. The software products provide metadata management, ad space management, etc. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. It enables the advertising industry to manage dynamic ad insertion across video applications. It supports VOD, network DVR, IPTV, and mobile devices.
This Tech has 2 investors. Key investors include Comcast, and General Catalyst.
Yes. This Tech was acquired by Comcast in August 2015.