About Thrills
Thrills is a Retail company based in Byron Bay (Australia) founded in 2011 by Ryan Collins, Brooke McGregor, and Tabitha Shafran, and was acquired by Universal Store in September 2022. Multi-category streetwear fashion is offered online for men and women. It operates on a Direct-to-Consumer (D2C) model. Its website thrills.co draws about 182 thousand monthly visits. Thrills offers products and services including Mens Streetwear, Womens Streetwear, and Denim Collection. Its focus areas include Consumer Goods, Apparel and Streetwear. Its competitors include ZORALI, Princess Polly and Ecoloom; 1 of its 3 listed competitors has raised funding.
Company details
Thrills is established as a fashion brand headquartered in Byron Bay, Australia, focusing on vintage-inspired streetwear for both men and women. The company is engaged in designing and retailing a wide range of apparel including tees, jeans, dresses, shorts, and denim collections. Emphasis is placed on sustainable practices and a subculture-driven lifestyle. Products are sold directly to consumers through their online platform and physical stores across Australia. The brand is also noted for its commitment to a sustainable future, integrating eco-conscious approaches in its operations within the apparel sector.
- Headquarters Byron Bay, Australia
- Founders Ryan Collins, Brooke McGregor, Tabitha Shafran
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website thrills.co
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Universal Store (Sep 2022)
- Investors
- Acquired byUniversal Store
(Sep 2022)
Products & Services of Thrills
Thrills offers a comprehensive portfolio of products and services, including Mens Streetwear, Womens Streetwear, and Denim Collection.
Mens streetwear is offered with vintage-inspired designs.
Womens streetwear is provided with unique retro styles.
Denim collection is crafted for modern casual wear.
Apps and channels of Thrills
its YouTube channel Thrills has 151 subscribers and 30 videos.
Videos from Thrills
The most watched videos on Thrills's YouTube channel, Thrills (151 subscribers). Click a video to play it here.
More on Thrills.
Investors in Thrills
Thrills has secured backing from 1 investor. Prominent investors backing the company include Universal Store.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fashion apparel for men and women is retailed in stores. | 1999 | universalstore.com | Brisbane, Australia |
Investor details for Thrills
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People of Thrills
3 people are tracked at Thrills (3 in leadership).
| Name | Role | Group |
|---|---|---|
Ryan Collins | Co-Founder | Leadership |
Brooke McGregor | Co-Founder | Leadership |
Tabitha Shafran | Co-Founder | Leadership |
Complete people profiles for Thrills
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Timeline of Thrills
2 dated milestones of Thrills across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Thrills is founded.
- Exit Acquired by Universal Store.
Competitors of Thrills
Thrills has 3 listed competitors in our database, 1 of them funded. They include ZORALI, Princess Polly and Ecoloom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zorali.com | 2019 | Barwon Heads, Australia | $1.2M | Multi-category eco-friendly fashion for men and women is offered online. | ||
| princesspolly.com.au | 2010 | Gold Coast, Australia | Online platform selling trendy clothing, accessories, and shoes for women consumers. | |||
| ecoloom.com.au | 2019 | Brisbane, Australia | Operates a direct-to-consumer brand offering multi-category handcrafted fashion items. |
Detailed competitors of Thrills
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- Full competitor set
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Web traffic of Thrills
The website of Thrills (thrills.co) receives about 181.6K visits a month and ranks #160,468 among all websites worldwide, #8,360 in Fashion and Apparel.
- Monthly visits181.6K
▼ 17.3% vs previous month
- Unique visitors92.3K
per month
- Global rank#160,468
among all websites
- Category rank#8,360
Lifestyle · Fashion and Apparel
- Bounce rate35%
- Pages per visit4.1
- Average visit1 min 51 sec
- DevicesDesktop 29% Β· Mobile 71%
Websites whose visitors overlap most with Thrills. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gluestore.com.au | 100% | 569.1K | #41,128 | View details | |
| universalstore.com | 94% | 1.5M | #27,249 | View details | |
| theiconic.com.au | 90% | 9.6M | #3,289 | View details | |
| generalpants.com | 89% | #47,579 | View details | ||
| cottonon.com | 87% | #4,511 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Thrills
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- 40 similar websites
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Related news about Thrills
Complete news archive for Thrills
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Frequently Asked Questions about Thrills
Thrills was founded in 2011.
Thrills is headquartered in Byron Bay, Australia. It is registered at Byron Bay, New South Wales, Australia.
Thrills is established as a fashion brand headquartered in Byron Bay, Australia, focusing on vintage-inspired streetwear for both men and women. The company is engaged in designing and retailing a wide range of apparel including tees, jeans, dresses, shorts, and denim collections. Emphasis is placed on sustainable practices and a subculture-driven lifestyle. Products are sold directly to consumers through their online platform and physical stores across Australia. The brand is also noted for its commitment to a sustainable future, integrating eco-conscious approaches in its operations within the apparel sector.
Thrills's top competitors include ZORALI, Princess Polly and Ecoloom.
Thrills offers Mens Streetwear, Womens Streetwear, and Denim Collection.
Thrills has 1 investor. Key investors include Universal Store.
Yes. Thrills was acquired by Universal Store in September 2022.
The website of Thrills receives about 182 thousand visits a month and ranks #160,468 among all websites worldwide.

