About Totokaelo
Totokaelo is a Retail company based in New York (United States) founded in 2003, and was acquired by Herschel Supply in September 2016. Designer apparel, footwear, and accessories are sold online by Totokaelo. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Lulus, Touch of Modern and Polyvore; 3 of its 3 listed competitors have raised funding.
Company details
Totokaelo was founded in 2003 and is based in New York, United States. Operations focus on online retail of designer apparel, footwear, and accessories for men and women, sourced from various designers and including the private label TOTOKAELO. Next-day delivery is offered within the U.S., alongside international shipping options. Acquisition by Herschel Capital Corp. occurred in September 2016.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website totokaelo.com
- Social LinkedIn X Facebook Instagram
- Acquired by Herschel Supply (Sep 2016)
- Investors
- Acquired byHerschel Supply
(Sep 2016)
Investors in Totokaelo
Totokaelo has secured backing from 1 investor. Prominent investors backing the company include Herschel Supply Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Herschel Supply Co. is recognized for producing quality backpacks and travel gear. | herschelsupply.com |
Investor details for Totokaelo
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- Complete investor list
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Timeline of Totokaelo
2 dated milestones of Totokaelo across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Totokaelo is founded.
- Exit Acquired by Herschel Supply.
Competitors of Totokaelo
Totokaelo has 3 listed competitors in our database, 3 of them funded. They include Lulus, Touch of Modern and Polyvore.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lulus.com | 1996 | Chico, United States | $120M | 805 | Online platform for chic and on-trend fashion | |
| touchofmodern.com | 2012 | San Francisco, United States | $17M | 109 | Online retailer of apparels and fashion accessories | |
| polyvore.com | 2007 | Mountain View, United States | $22.1M | Multi-category fashion products are retailed online by Polyvore. |
Detailed competitors of Totokaelo
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Totokaelo
Websites that share an audience with Totokaelo (totokaelo.com).
Websites whose visitors overlap most with Totokaelo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lagarconne.com | lagarconne.com | 100% | #186,466 | β | |
creaturesofcomfort.us | creaturesofcomfort.us | 93% | β | ||
otteny.com | otteny.com | 90% | #3,122,465 | β | |
mnzstore.com | mnzstore.com | 89% | β | ||
mythandsymbol.com | mythandsymbol.com | 86% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for Totokaelo
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Totokaelo (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Totokaelo
Complete news archive for Totokaelo
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- Brand-specific news history
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Frequently Asked Questions about Totokaelo
Totokaelo was founded in 2003.
Totokaelo is headquartered in New York, United States. It is registered at New York, New York, United States.
Totokaelo was founded in 2003 and is based in New York, United States. Operations focus on online retail of designer apparel, footwear, and accessories for men and women, sourced from various designers and including the private label TOTOKAELO. Next-day delivery is offered within the U.S., alongside international shipping options. Acquisition by Herschel Capital Corp. occurred in September 2016.
Totokaelo's top competitors include Lulus, Touch of Modern and Polyvore.
Totokaelo has 1 investor. Key investors include Herschel Supply Co.
Yes. Totokaelo was acquired by Herschel Supply in September 2016.

