About TrackMaven
TrackMaven is a Technology company based in Washington (United States) founded in 2012. Competitive Intelligence platform for Digital Marketers. TrackMaven has raised $15.81 million across 5 funding rounds from investors including SVB, AOL and Bowery Capital. The company has 80 employees. TrackMaven has completed 1 acquisition, including 10Stories. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Competitive Intelligence. Its legal entity is TRACKMAVEN, INC. Its competitors include AlphaSense, 4C Insights and data.ai; 3 of its 3 listed competitors have raised funding.
Company details
TrackMaven automatically aggregates competitive intelligence data from paid, earned and owned media channels into one interface to show digital marketers what their competitors are doing and whats working for them. Enables users to create personalized alerts regarding competitor activity with custom visualizations and real time benchmarking capabilities. Customers include Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer. Chuck Ghoorah, president of sales and marketing at Cvent, joined the board in Feb.
- Headquarters Washington, United States
- Employees 80
- SectorsTechnology
- Website trackmaven.com
- Social LinkedIn X Facebook
- Legal Name Trackmaven, Inc.
Funding Insights of TrackMaven
TrackMaven has successfully raised a total of $15.81M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $63.43 thousand completed in May 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.81M
- Total Rounds 5
- Last Round Series B — $63,425
- First Round $1.25M
(May 2013)
- Investors Count 5
All 5 funding rounds of TrackMaven with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2016 | $63,425 | Series B | – | – | – |
| Dec 2014 | $8M | Series B | – | Bowery Capital, New Enterprise Associates | – |
| Dec 2014 | $6M | Debt – Venture | – | – | |
| Feb 2014 | $6.5M | Series A | – | New Enterprise Associates, Bowery Capital | – |
| May 2013 | $1.25M | Seed | – | Acceleprise, AOL | – |
5 investors in total: 5 institutional.
Investors in TrackMaven
TrackMaven has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, AOL and Bowery Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage VC firm investing in tech companies in the US | bowerycap.com | New York, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
| acceleprise.vc | ||||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for TrackMaven
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of TrackMaven
1 people are tracked at TrackMaven (1 in team); the tracked headcount is 80.
| Name | Role | Group |
|---|---|---|
Kyle Michel | Competitive Intelligence Maven | Team |
Complete people profiles for TrackMaven
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by TrackMaven
TrackMaven has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 10Stories.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Attribution analytics for marketing campaigns are provided via integrated platform. | 10stories.co | San Mateo, United States | 2015 | May 2016 | •••• |
Complete acquisition details for TrackMaven
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Exports
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Timeline of TrackMaven
4 dated milestones of TrackMaven across 4 years, from founding to its latest funding, stage changes and deals.
- Founded TrackMaven is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $63K.
- Acquisition Acquires 10Stories.
Competitors of TrackMaven
TrackMaven has 3 listed competitors in our database, 3 of them funded. They include AlphaSense, 4C Insights and data.ai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alpha-sense.com | 2011 | New York, United States | $1.39B | 438 | AI-powered market intelligence and search platform is operated. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. |
Detailed competitors of TrackMaven
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of TrackMaven
Websites that share an audience with TrackMaven (trackmaven.com).
Websites whose visitors overlap most with TrackMaven. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| digimind.com | 100% | 70.5K | #513,093 | View details | |
| aqute.com | 92% | #4,307,795 | View details | ||
| mdgadvertising.com | 75% | View details | |||
| marketingprofs.com | 74% | #333,128 | View details | ||
designbysoap.co.uk | designbysoap.co.uk | 73% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for TrackMaven
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as TrackMaven (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Trackmaven
Complete news archive for TrackMaven
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TrackMaven
TrackMaven was founded in 2012 and raised its 1st funding round 1 year after it was founded.
TrackMaven is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
TrackMaven is a funded company, having raised a total of $15.81M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.25M, raised on May 2013.
TrackMaven has 80 employees.
TrackMaven automatically aggregates competitive intelligence data from paid, earned and owned media channels into one interface to show digital marketers what their competitors are doing and whats working for them. Enables users to create personalized alerts regarding competitor activity with custom visualizations and real time benchmarking capabilities. Customers include Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer. Chuck Ghoorah, president of sales and marketing at Cvent, joined the board in Feb.
TrackMaven's top competitors include AlphaSense, 4C Insights and data.ai.
TrackMaven has made 1 acquisition, including 10Stories.
TrackMaven has 5 investors. Key investors include SVB, AOL, Bowery Capital, NEA, and Acceleprise.
TrackMaven operates through Trackmaven, Inc..