About TRAY
TRAY is a Retail company based in Scottsdale (United States) founded in 2013 by Peter Kellis. POS solutions are offered for restaurants and the service industry. It operates in the Retail, Consumer, and Financial Services sectors. TRAY has raised $2 million across 3 funding rounds from investors including Alraedah Finance, Graphene Ventures and Greycroft. The company has 58 employees. Its chief executive, as recorded, is Peter Kellis. Its website tray.com draws about 137 thousand monthly visits. Its Indian entity Vendsy India Private Limited reported revenue of ₹16.04 Cr. TRAY offers products and services including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS. Its focus areas include Food and Agriculture Tech, Food Tech, Tech Hardware and Food Serving. Its competitors include Square, SpotOn and Clover; 3 of its 3 listed competitors have raised funding.
Company details
TRAY was founded in 2013 in Scottsdale, United States, focusing on the restaurant and service sectors. Customized Android devices are supplied alongside a cloud-based management and reporting portal. Operations encompass cloud-based terminals, pay-at-the-table servers, handheld units, self-service ordering systems, seat-ordering applications, wall-mounted kiosks, and self-service ordering kiosks to support industry needs.
- Headquarters Scottsdale, United States
- Employees 58
- Founders Peter Kellis
- SectorsRetailConsumer Financial Services
- Website category Law and Government
- Email••••••••
- Website tray.com
- Social LinkedIn X Facebook Instagram
- Legal Name Vendsy India Private Limited
- Date of Incorporation 28 Nov, 2018
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹16.04 Cr
FY 2025 · -11% YoY
- Indian entity net profit₹1.50 Cr
FY 2025 · 9% margin
- Indian entity EBITDA₹2.21 Cr
FY 2025 · 14% margin
- Total Equity Funding$2M (USD)
in 3 rounds
- InvestorsAlraedah Finance
& 3 more
- Employee Count58
Associated legal entities of TRAY
TRAY operates through Vendsy India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vendsy India Private Limited CIN U72900TG2018FTC128574 | Active | 28 Nov 2018 | Hyderabad, Telangana | ₹16.0 Cr | 58 | 5 | View details |
Products & Services of TRAY
TRAY offers a comprehensive portfolio of products and services, including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS.
Cloud-based system for restaurant sales and order processing
Tool for efficient kitchen order handling and operations
Platform for self-ordering to reduce labor and speed service
System for seamless web and mobile order placements
Portable device for tableside transactions and payments
Funding Insights of TRAY
TRAY has successfully raised a total of $2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 3
- Investors Count 4
All 3 funding rounds of TRAY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in TRAY
TRAY has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Alraedah Finance, Graphene Ventures and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US early-stage tech startups are funded by Graphene Ventures. | graphenevc.com | Palo Alto, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Venture capital fund focused on ag-tech and food-tech sectors | agfunder.com | San Francisco, United States | ||
Financial solutions are provided by Alraedah Finance for SMEs. | alraedah.sa | Riyadh, Saudi Arabia |
Investor details for TRAY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Vendsy India Private Limited (TRAY)
Vendsy India Private Limited is the primary company behind TRAY. The board of Vendsy India Private Limited currently have 5 directors; the longest-serving is Panayiotis Kamvysselis, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Panayiotis Kamvysselis DIN 08288722 | Director | 28 Nov 2018 | 7 yrs 11 mo | Vendsy India Private Limited |
| Veera Raghavendra Maddipati DIN 08288783 | Director | 28 Nov 2018 | 7 yrs 11 mo | Vendsy India Private Limited |
| Amy Sue West DIN 10472839 | Director | 30 Jan 2024 | 2 yrs 9 mo | Vendsy India Private Limited |
| Meka Prudvi Raj DIN 10470081 | Director | 30 Jan 2024 | 2 yrs 9 mo | Vendsy India Private Limited |
| Srinivasalu Dasari Chakravarthy DIN 10484243 | Director | 30 Jan 2024 | 2 yrs 9 mo | Vendsy India Private Limited |
People of TRAY
30 people are tracked at TRAY (9 in leadership, 21 in team); the tracked headcount is 58.
| Name | Role | Group |
|---|---|---|
Peter Kellis | Founder & CEO | Leadership |
Sean Doherty | Director - Operations/implementations | Leadership |
Annie Phanich | Director Of Support Services | Leadership |
William Stowers | US Director Of Engineering | Leadership |
| Chief Operating Officer | Leadership | |
Eric Moore | Director Of Operations | Leadership |
Elizabeth Hawes | Director Of Product Operations & Release Management | Leadership |
John McCarthy | VP Enterprise Sales | Leadership |
Chakravarthy Ds | Director HR | Leadership |
Thomas Cabra | Project Manager - Implementations | Team |
Prerika Sanghvi | Android Developer | Team |
Manoj Dewangan | Lead Software Engineer | Team |
Varsha Zanjad | Lead Software Engineer | Team |
D Rohan | Software Engineer | Team |
Eshwar Lanka | Senior Quality Engineer | Team |
Ashish Chawda | Software Engineer | Team |
Kamlesh S. | Senior Software Engineer | Team |
Siva Kinthali | Devops Engineer | Team |
Kashyap Milind Kale | Software Engineer | Team |
Pradeep Kumar Halwai | Senior Database Engineer | Team |
10 more people are available in the full profile.
Complete people profiles for TRAY
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Financials of TRAY
Figures of Vendsy India Private Limited, the primary company behind TRAY, for FY 2025. Revenue was ₹16.04 Cr (-11% year on year). Net profit was ₹1.50 Cr (9% margin). EBITDA was ₹2.21 Cr (14% margin). Revenue has grown at a compounded annual rate of +37% over three years and +11% over five years.
- ₹16.04 CrRevenue · FY 2025 · -11% YoY
- ₹1.50 CrNet profit · 9% margin
- ₹2.21 CrEBITDA · 14% margin
- ₹1 LakhPaid-up capital
- 58Employees (provident fund records)
- +37%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Vendsy India Private Limited are on its company page.
Detailed financial statements for TRAY
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of TRAY
3 dated milestones of TRAY across 11 years, from founding to its latest funding, stage changes and deals.
- Founded TRAY is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Competitors of TRAY
TRAY has 3 listed competitors in our database, 3 of them funded. They include Square, SpotOn and Clover.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| squareup.com | 2009 | San Francisco, United States | $519.75M | 11,372 | POS solutions are provided for retail businesses. | |
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| clover.com | 2010 | Mountain View, United States | $8.75M | 6 | Cloud-based mPOS system for small business operations is offered. |
Detailed competitors of TRAY
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of TRAY
The website of TRAY (tray.com) receives about 137.5K visits a month and ranks #215,411 among all websites worldwide, #7,135 in Law and Government.
- Monthly visits137.5K
▼ 4.8% vs previous month
- Unique visitors28.2K
per month
- Global rank#215,411
among all websites
- Category rank#7,135
Law and Government · Law and Government
- Bounce rate18%
- Pages per visit6.8
- Average visit5 min 00 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with TRAY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fundrace.org | fundrace.org | 100% | – | ||
politicsonline.com | politicsonline.com | 89% | – | ||
publicus.net | publicus.net | 89% | – | ||
demos-project.org | demos-project.org | 89% | – | ||
vvv.sourceforge.net | vvv.sourceforge.net | 89% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for TRAY
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as TRAY (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Tray
Complete news archive for TRAY
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Frequently Asked Questions about TRAY
TRAY was founded in 2013 and raised its 1st funding round 4 years after it was founded.
TRAY is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
Peter Kellis is the CEO of TRAY, as recorded in our data. They have also founded this company.
TRAY is a funded company, having raised a total of $2M across 3 funding rounds to date.
TRAY has 58 employees.
The primary company behind TRAY, Vendsy India Private Limited, reported revenue of ₹16.04 Cr for FY 2025, down 11% year on year.
TRAY was founded in 2013 in Scottsdale, United States, focusing on the restaurant and service sectors. Customized Android devices are supplied alongside a cloud-based management and reporting portal. Operations encompass cloud-based terminals, pay-at-the-table servers, handheld units, self-service ordering systems, seat-ordering applications, wall-mounted kiosks, and self-service ordering kiosks to support industry needs.
TRAY offers Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS.
TRAY has 4 investors. Key investors include Alraedah Finance, Graphene Ventures, Greycroft, and AgFunder.
TRAY operates through Vendsy India Private Limited.
The legal entities of TRAY currently have 5 directors, including Amy Sue West, Meka Prudvi Raj, Srinivasalu Dasari Chakravarthy and others.