About TRAY
TRAY is a company based in Scottsdale (United States) founded in 2013 by Peter Kellis.. TRAY has raised $2 million across 3 funding rounds from investors including Alraedah Finance, Graphene Ventures and Greycroft. The company has 58 employees as of April 01, 2024. TRAY offers products and services including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS. TRAY operates in a competitive market with competitors including Square, SpotOn, Clover, ShopKeep and Network Merchants, among others.
- Headquarter Scottsdale, United States
- Employees 58 as on 01 Apr, 2024
- Founders Peter Kellis
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Sectors
RetailConsumer Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Vendsy India Private Limited
- Date of Incorporation 28 Nov, 2018
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$1.77 M (USD)134.09as on Mar 31, 2023
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Net Profit
$133.57 K (USD)158.18as on Mar 31, 2023
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EBITDA
$335.94 K (USD)258.48as on Mar 31, 2023
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Total Equity Funding
$2 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
Alraedah Finance
& 3 more
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Employee Count
58
as on Apr 01, 2024
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Products & Services of TRAY
TRAY offers a comprehensive portfolio of products and services, including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cloud-based system for restaurant sales and order processing
Tool for efficient kitchen order handling and operations
Platform for self-ordering to reduce labor and speed service
System for seamless web and mobile order placements
Portable device for tableside transactions and payments
Unlock access to complete
Funding Insights of TRAY
TRAY has successfully raised a total of $2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2024 | Amount | Seed - TRAY | Valuation | Al Raeda |
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| Dec, 2021 | Amount | Seed - TRAY | Valuation |
investors |
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| Jun, 2017 | Amount | Seed - TRAY | Valuation | Greycroft , AgFunder |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TRAY
TRAY has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Alraedah Finance, Graphene Ventures and Greycroft. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US early-stage tech startups are funded by Graphene Ventures.
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Founded Year | Domain | Location | |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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Venture capital fund focused on ag-tech and food-tech sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TRAY
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TRAY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tray Comparisons
Competitors of TRAY
TRAY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, SpotOn, Clover, ShopKeep and Network Merchants, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
POS solutions are provided for retail businesses.
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| domain | founded_year | HQ Location |
Provider of cloud-based POS software solutions for businesses and service providers
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| domain | founded_year | HQ Location |
Cloud-based mPOS system for small business operations is offered.
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| domain | founded_year | HQ Location |
Cloud-based point-of-sale software is provided for retailers and restaurants.
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| domain | founded_year | HQ Location |
White-label payment gateways are built for global e-commerce transactions.
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| domain | founded_year | HQ Location |
Cloud-based mPOS software and hardware solutions are provided for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tray
Frequently Asked Questions about TRAY
When was TRAY founded?
TRAY was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is TRAY located?
TRAY is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
Who is the current CEO of TRAY?
Peter Kellis is the current CEO of TRAY. They have also founded this company.
Is TRAY a funded company?
TRAY is a funded company, having raised a total of $2M across 3 funding rounds to date.
How many employees does TRAY have?
As of Apr 01, 2024, the latest employee count at TRAY is 58.
What is the annual revenue of TRAY?
Annual revenue of TRAY is $1.77M as on Mar 31, 2023.
What does TRAY do?
TRAY was founded in 2013 in Scottsdale, United States, focusing on the restaurant and service sectors. Customized Android devices are supplied alongside a cloud-based management and reporting portal. Operations encompass cloud-based terminals, pay-at-the-table servers, handheld units, self-service ordering systems, seat-ordering applications, wall-mounted kiosks, and self-service ordering kiosks to support industry needs.
What products or services does TRAY offer?
TRAY offers Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS.
Who are TRAY's investors?
TRAY has 4 investors. Key investors include Alraedah Finance, Graphene Ventures, Greycroft, and AgFunder.