About TRAY
TRAY is a company based in Scottsdale (United States) founded in 2013 by Peter Kellis. TRAY has raised $2 million across 3 funding rounds from investors including Alraedah Finance, Graphene Ventures and Greycroft. The company has 58 employees as of April 01, 2024. TRAY offers products and services including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS. TRAY operates in a competitive market with competitors including Square, SpotOn, Clover, ShopKeep and Network Merchants, among others.
- Headquarter Scottsdale, United States
- Employees 58 as on 01 Apr, 2024
- Founders Peter Kellis
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Sectors
RetailConsumer Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Vendsy India Private Limited
- Date of Incorporation 28 Nov, 2018
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$1.77 M (USD)134.09as on Mar 31, 2023
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Net Profit
$133.57 K (USD)158.18as on Mar 31, 2023
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EBITDA
$335.94 K (USD)258.48as on Mar 31, 2023
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Total Equity Funding
$2 M (USD)
in 3 rounds
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Latest Funding Round
Not available
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Investors
Alraedah Finance
& 3 more
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Employee Count
58
as on Apr 01, 2024
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Products & Services of TRAY
TRAY offers a comprehensive portfolio of products and services, including Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS.
Cloud-based system for restaurant sales and order processing
Tool for efficient kitchen order handling and operations
Platform for self-ordering to reduce labor and speed service
System for seamless web and mobile order placements
Portable device for tableside transactions and payments
People of TRAY
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Funding Insights of TRAY
TRAY has successfully raised a total of $2M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in TRAY
TRAY has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Alraedah Finance, Graphene Ventures and Greycroft.
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US early-stage tech startups are funded by Graphene Ventures.
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Venture capital fund focused on ag-tech and food-tech sectors
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Investor details for TRAY
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Investments & Acquisitions by TRAY
Investment portfolio details for TRAY
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Financial Statements - TRAY
Detailed financials for TRAY
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Tray Comparisons
Peer comparison for TRAY
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Competitors of TRAY
TRAY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, SpotOn, Clover, ShopKeep and Network Merchants, among others.
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POS solutions are provided for retail businesses.
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Provider of cloud-based POS software solutions for businesses and service providers
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Cloud-based mPOS system for small business operations is offered.
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Cloud-based point-of-sale software is provided for retailers and restaurants.
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White-label payment gateways are built for global e-commerce transactions.
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Cloud-based mPOS software and hardware solutions are provided for businesses.
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Detailed competitors of TRAY
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Latest news on Tray
Complete news archive for TRAY
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Frequently Asked Questions about TRAY
TRAY was founded in 2013 and raised its 1st funding round 4 years after it was founded.
TRAY is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
Peter Kellis is the current CEO of TRAY. They have also founded this company.
TRAY is a funded company, having raised a total of $2M across 3 funding rounds to date.
As of Apr 01, 2024, the latest employee count at TRAY is 58.
Annual revenue of TRAY is $1.77M as on Mar 31, 2023.
TRAY was founded in 2013 in Scottsdale, United States, focusing on the restaurant and service sectors. Customized Android devices are supplied alongside a cloud-based management and reporting portal. Operations encompass cloud-based terminals, pay-at-the-table servers, handheld units, self-service ordering systems, seat-ordering applications, wall-mounted kiosks, and self-service ordering kiosks to support industry needs.
TRAY offers Cloud POS, Kitchen Display System, Self-Service Kiosk, Online Ordering System, and Handheld POS.
TRAY has 4 investors. Key investors include Alraedah Finance, Graphene Ventures, Greycroft, and AgFunder.