About TrialPay
TrialPay is a Media & Entertainment company based in Mountain View (United States) founded in 2006, and was acquired by Visa in February 2015. Targeted promotions are integrated into transactions via alternative payment platform. It operates in the Media & Entertainment and Financial Services sectors. TrialPay has raised $55.8 million across 3 funding rounds from investors including Visa, T. Rowe Price and Atomico. The company has 53 employees. The company was acqui-hired. Its focus areas include FinTech, Payments, Business Payments and Reward Points Payments. Its legal entity is TrialPay, Inc. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
TrialPay is a US based provider of alternative payment platform, placing targeted promotions around transactions. It has two broad offerings: Monetization Solutions and Acquisition Solutions. Monetization solutions help customers advertise their offers and subscriptions via channels like offer wall, action-based rewards and native integration of offers in games and apps. Acquisition Solutions allow customers to advertise their products in form of HD videos for apps, in-app placements of products and action-based rewards. Their system is used by merchants to provide users with free trials in exchange for participating in deals from their advertising partners. It has over 500 million users in over 180 countries. TrialPay has been acquired by Visa in a deal announced in February 2015. Terms of the deal are undisclosed and it is expected to close in Q3 2015.
- Headquarters Mountain View, United States
- Employees 53
- Stage Acquired
- SectorsMedia & EntertainmentFinancial Services
- Website trialpay.com
- Social LinkedIn X Facebook
- Acquired by Visa (Feb 2015)
- Legal Name Trialpay, Inc
Funding Insights of TrialPay
TrialPay has successfully raised a total of $55.8M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55.8M
- Total Rounds 3
- Last Round Series C — $40M
- First Round $3.1M
(Dec 2006)
- Investors Count 9
All 3 funding rounds of TrialPay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $40M | Series C | – | – | |
| Feb 2008 | $12.7M | Series B | – | – | |
| Dec 2006 | $3.1M | Series A | – | – |
9 investors in total: 9 institutional.
Investors in TrialPay
TrialPay has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Visa, T. Rowe Price and Atomico.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Expansion stage tech-focused VC firm investing primarily in the US | questm.com | Baltimore, United States | ||
Investments are directed toward innovative technology startups by DFJ Growth. | dfjgrowth.com | Menlo Park, United States | ||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Digital payment solutions are offered to individuals and businesses. | 1958 | visa.com | San Francisco, United States | |
Diversified asset management services are provided to investors globally. | 1937 | troweprice.com | Baltimore, United States |
Investor details for TrialPay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of TrialPay
4 dated milestones of TrialPay across 9 years, from founding to its latest funding, stage changes and deals.
- Founded TrialPay is founded.
- Funding First funding round of $3.1M.
- Funding Latest funding round, Series C, of $40.0M.
- Exit Acquired by Visa.
Competitors of TrialPay
TrialPay has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of TrialPay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TrialPay
Websites that share an audience with TrialPay (trialpay.com).
Websites whose visitors overlap most with TrialPay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| e-junkie.com | 100% | 176K | #238,255 | View details | |
nwn.blogs.com | nwn.blogs.com | 77% | – | ||
checkout.google.com | checkout.google.com | 75% | – | ||
plimus.com | plimus.com | 72% | – | ||
inklineglobal.com | inklineglobal.com | 59% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for TrialPay
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TrialPay (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Trialpay
Complete news archive for TrialPay
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Frequently Asked Questions about TrialPay
TrialPay was founded in 2006.
TrialPay is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
TrialPay is a funded company, having raised a total of $55.8M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.1M, raised on Dec 2006.
TrialPay has 53 employees.
TrialPay is a US based provider of alternative payment platform, placing targeted promotions around transactions. It has two broad offerings: Monetization Solutions and Acquisition Solutions. Monetization solutions help customers advertise their offers and subscriptions via channels like offer wall, action-based rewards and native integration of offers in games and apps. Acquisition Solutions allow customers to advertise their products in form of HD videos for apps, in-app placements of products and action-based rewards. Their system is used by merchants to provide users with free trials in exchange for participating in deals from their advertising partners. It has over 500 million users in over 180 countries. TrialPay has been acquired by Visa in a deal announced in February 2015. Terms of the deal are undisclosed and it is expected to close in Q3 2015.
TrialPay has 9 investors. Key investors include Visa, T. Rowe Price, Atomico, Greylock Partners, and QuestMark Partners.
TrialPay operates through Trialpay, Inc.
Yes. TrialPay was acquired by Visa in February 2015.