TrialPay

Mountain View, United States Founded: 2006 • Age: 20 yrs Acquired By Visa
Targeted promotions are integrated into transactions via alternative payment platform.
Annual revenue - Latest available
Total funding $55.8M 3 rounds
Employees 53 Tracked headcount
Investors 9 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About TrialPay

TrialPay is a company based in Mountain View (United States) founded in 2006 was acquired by Visa in February 2015. TrialPay has raised $55.8 million across 3 funding rounds from investors including Visa, T. Rowe Price and Atomico. The company has 53 employees as of December 31, 2014. TrialPay operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Verve and Wunderkind, among others.

  • Headquarter Mountain View, United States
  • Employees 53 as on 31 Dec, 2014
  • Sectors
    Media & Entertainment
    Financial Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Trialpay, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $55.8 M (USD)

    in 3 rounds

  • Latest Funding Round
    $40 M (USD), Series C

    Jan 31, 2012

  • Investors
    Visa

    & 8 more

  • Employee Count
    53

    as on Dec 31, 2014

  • Acquired by
    Visa

    (Feb 27, 2015)

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Funding Insights of TrialPay

TrialPay has successfully raised a total of $55.8M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in TrialPay

TrialPay has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Visa, T. Rowe Price and Atomico.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm specializing in early-stage tech investments and founder support.
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Expansion stage tech-focused VC firm investing primarily in the US
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Investments are directed toward innovative technology startups by DFJ Growth.
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Investor details for TrialPay

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by TrialPay

Investments
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Investment portfolio details for TrialPay

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  • Portfolio identities
  • Transaction dates
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Financial Statements - TrialPay

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Detailed financials for TrialPay

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  • Profit trends
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Trialpay Comparisons

TrialPay Primary company
Description
Targeted promotions are integrated into transactions via alt...
Location
Mountain View, United States
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
53
As of 2014
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Peer comparison for TrialPay

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  • Headcount comparison
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Competitors of TrialPay

TrialPay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Verve and Wunderkind, among others.

Company Name Domain Founded year HQ Location Description
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Ad network platform is utilized for content recommendations and monetization.
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Content management platform
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Cross-device ad network is provided for conversation-based advertising.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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Adnetwork and performance marketing platform
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Digital advertising and technology solutions are provided by Adways.
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Detailed competitors of TrialPay

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Verified entity values are shown only after access is granted.

Latest news on Trialpay

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Complete news archive for TrialPay

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about TrialPay

TrialPay was founded in 2006.

TrialPay is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.

TrialPay is a funded company, having raised a total of $55.8M across 3 funding rounds to date.

As of Dec 31, 2014, the latest employee count at TrialPay is 53.

TrialPay is a US based provider of alternative payment platform, placing targeted promotions around transactions. It has two broad offerings: Monetization Solutions and Acquisition Solutions. Monetization solutions help customers advertise their offers and subscriptions via channels like offer wall, action-based rewards and native integration of offers in games and apps. Acquisition Solutions allow customers to advertise their products in form of HD videos for apps, in-app placements of products and action-based rewards. Their system is used by merchants to provide users with free trials in exchange for participating in deals from their advertising partners. It has over 500 million users in over 180 countries. TrialPay has been acquired by Visa in a deal announced in February 2015. Terms of the deal are undisclosed and it is expected to close in Q3 2015.

TrialPay's top competitors include Taboola, EX.CO and Verve.

TrialPay has 9 investors. Key investors include Visa, T. Rowe Price, Atomico, Greylock Partners, and QuestMark Partners.

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