About Truaxis
Truaxis is a Financial Services company based in Redwood City (United States) founded in 2007, and was acquired by Mastercard in September 2012. It operates as an a rewards platform is provided for merchants and financial institutions. It operates in the Financial Services and Technology sectors. The company was acqui-hired. Its focus areas include FinTech, Banking Tech, Marketing Solutions and Card-Linked Marketing. Its legal entity is Truaxis Inc. Its competitors include Cardlytics, Ondot Systems, Bink, Larky and Affinity Solutions and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Founded in 2007 and headquartered in Redwood City, United States, Truaxis operates in the financial technology sector. A rewards platform is offered to merchants and financial institutions, enabling targeted offers based on transaction data. Consumer profiles are pre-selected to foster relationships among institutions, businesses, merchants, and customers. Services include geo-location offers, monthly bill analysis, social benchmarking, and personalization features.
- Headquarters Redwood City, United States
- Stage Acquired
- SectorsFinancial ServicesTechnology
- Website truaxis.com
- Social X
- Acquired by Mastercard (Sep 2012)
- Legal Name Truaxis Inc
- Investors
- Acquired byMastercard
(Sep 2012)
Investors in Truaxis
Truaxis has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mastercard.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States |
Investor details for Truaxis
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- Complete investor list
- Round participation
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Timeline of Truaxis
2 dated milestones of Truaxis across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Truaxis is founded.
- Exit Acquired by Mastercard.
Competitors of Truaxis
Truaxis has 10 listed competitors in our database, 10 of them funded. They include Cardlytics, Ondot Systems, Bink, Larky and Affinity Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| ondotsystems.com | 2011 | Santa Clara, United States | $51.1M | 128 | Card-linked marketing solutions are offered to banks and financial institutions. | |
| bink.com | 2014 | Ascot, United Kingdom | $27.54M | 82 | Delivers mobile-based customer loyalty program management solutions for businesses. | |
| larky.com | 2012 | Ann Arbor, United States | $6.9M | 10 | Coalition loyalty software is provided for financial institutions by Larky. | |
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions | |
| wrapp.com | 2011 | Stockholm, Sweden | $30.15M | – | Card-linked coalition loyalty program is delivered via mobile app. | |
| swipii.com | 2012 | Glasgow, United Kingdom | $7.43M | 10 | Mobile-based loyalty programs are provided for customers and businesses. | |
| cartera.com | 2005 | Lexington, United States | $51.17M | 103 | A cloud-based platform for card-linked customer loyalty is provided. | |
| utu.global | 2016 | Singapore | $35M | – | Cross-border rewards points are earned and redeemed via mobile app. | |
| mygini.com | 2016 | San Francisco, United States | $4.01M | – | Reward-based payment and engagement solutions are provided for businesses. |
Detailed competitors of Truaxis
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Truaxis
Websites that share an audience with Truaxis (truaxis.com).
Websites whose visitors overlap most with Truaxis. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loyalty360.org | 100% | – | #1,215,449 | View details | |
billshrink.com | billshrink.com | 100% | – | – | – |
loyaltylab.com | loyaltylab.com | 96% | – | – | – |
| techcrunch.com | 69% | 8.3M | #10,239 | View details |
Top companies in Banking & FinTech Platforms
10 companies that operate in the same segment as Truaxis (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 180.56 M | – | 3,462 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.73 B | USD 5.95 B | 20,299 | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 2.37 B | USD 2.31 M | 3,786 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.01 B | USD 813.42 M | 2,835 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 2,149 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, England, United Kingdom | USD 852.48 M | – | 556 |
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Frequently Asked Questions about Truaxis
Truaxis was founded in 2007.
Truaxis is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Founded in 2007 and headquartered in Redwood City, United States, Truaxis operates in the financial technology sector. A rewards platform is offered to merchants and financial institutions, enabling targeted offers based on transaction data. Consumer profiles are pre-selected to foster relationships among institutions, businesses, merchants, and customers. Services include geo-location offers, monthly bill analysis, social benchmarking, and personalization features.
Truaxis's top competitors include Cardlytics, Larky and Affinity Solutions.
Truaxis has 1 investor. Key investors include Mastercard.
Truaxis operates through Truaxis Inc.
Yes. Truaxis was acquired by Mastercard in September 2012.