About True&Co.
True&Co. is a company based in San Francisco (United States) founded in 2012 was acquired by Basic Resources in November 2023. True&Co. has raised $6 million across 2 funding rounds from investors including PVH, FundersClub and Crosslink Capital. True&Co. operates in a competitive market with competitors including Savage X Fenty, Flint and Tinder, Play Out Apparel, Woxer and Mecommerce, among others.
- Headquarter San Francisco, United States
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Sectors
Retail
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Phone
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Website
Locked
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$6 M (USD)
in 2 rounds
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Latest Funding Round
$4 M (USD), Series A
Oct 08, 2013
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Investors
PVH
& 9 more
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Employee Count
Not available
- Acquired by
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People of True&Co.
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Software Development Team
120 people
Leadership Team
88 people
Human Resources and Administration
50 people
Sales and Marketing
48 people
Operations Team
31 people
Finance and Accounting
29 people
Senior Team
28 people
Product Management Team
21 people
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Funding Insights of True&Co.
True&Co. has successfully raised a total of $6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in True&Co.
True&Co. has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include PVH, FundersClub and Crosslink Capital.
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Venture capital is invested in various sectors by Crosslink Capital.
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US focused seed and early-stage VC firm
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Pre-seed and seed stage investments are targeted by VTF Capital.
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Investor details for TrueCo.
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Investments & Acquisitions by True&Co.
Investment portfolio details for TrueCo.
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- Transaction dates
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Financial Statements - TrueCo.
Detailed financials for TrueCo.
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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True&Co. Comparisons
Peer comparison for TrueCo.
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of True&Co.
True&Co. operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Savage X Fenty, Flint and Tinder, Play Out Apparel, Woxer and Mecommerce, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Internet first brand of innerwear for men and women
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Men's underwear and apparel are designed, manufactured, and sold online.
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Internet first brand offering innerwear for women and men
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Women's innerwear is sold online by Woxer with subscription options.
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Operates as an online retail platform offering a wide range of products to consumers.
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Detailed competitors of TrueCo.
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Latest news on True&Co.
Complete news archive for TrueCo.
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- Source and publication date
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- Brand-specific news history
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Frequently Asked Questions about True&Co.
True&Co. was founded in 2012.
True&Co. is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
True&Co. is a funded company, having raised a total of $6M across 2 funding rounds to date.
TrueCo. was established in 2012 in San Francisco, United States, as an e-commerce entity in the womens apparel sector. An online platform is maintained for bra fitting and purchasing. Proprietary technology is employed to assess fit through an interactive quiz. Personalized try-on kits are delivered to homes, accompanied by free shipping and returns, to assist in product selection.
True&Co.'s top competitors include Savage X Fenty, Woxer and Play Out Apparel.
True&Co. has 10 investors. Key investors include PVH, FundersClub, Crosslink Capital, First Round Capital, and VTF Capital.