About True&Co.
True&Co. is a company based in San Francisco (United States) founded in 2012 was acquired by Basic Resources in November 2023.. True&Co. has raised $6 million across 2 funding rounds from investors including PVH, FundersClub and Crosslink Capital. True&Co. operates in a competitive market with competitors including Savage X Fenty, Flint and Tinder, Play Out Apparel, Woxer and Mecommerce, among others.
- Headquarter San Francisco, United States
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6 M (USD)
in 2 rounds
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Latest Funding Round
$4 M (USD), Series A
Oct 08, 2013
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Investors
PVH
& 9 more
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Employee Count
Employee Count
- Acquired by
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Software Development Team
120 people
Leadership Team
88 people
Human Resources and Administration
50 people
Sales and Marketing
48 people
Operations Team
31 people
Finance and Accounting
29 people
Senior Team
28 people
Product Management Team
21 people
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Funding Insights of True&Co.
True&Co. has successfully raised a total of $6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $4.0M
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First Round
First Round
(30 May 2012)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2013 | Amount | Series A - True&Co. | Valuation |
investors |
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| May, 2012 | Amount | Seed - True&Co. | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in True&Co.
True&Co. has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include PVH, FundersClub and Crosslink Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in various sectors by Crosslink Capital.
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Founded Year | Domain | Location | |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Pre-seed and seed stage investments are targeted by VTF Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by True&Co.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TrueCo.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True&Co. Comparisons
Competitors of True&Co.
True&Co. operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Savage X Fenty, Flint and Tinder, Play Out Apparel, Woxer and Mecommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand of innerwear for men and women
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| domain | founded_year | HQ Location |
Men's underwear and apparel are designed, manufactured, and sold online.
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| domain | founded_year | HQ Location |
Internet first brand offering innerwear for women and men
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| domain | founded_year | HQ Location |
Women's innerwear is sold online by Woxer with subscription options.
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| domain | founded_year | HQ Location |
Operates as an online retail platform offering a wide range of products to consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about True&Co.
When was True&Co. founded?
True&Co. was founded in 2012.
Where is True&Co. located?
True&Co. is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is True&Co. a funded company?
True&Co. is a funded company, having raised a total of $6M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on May 30, 2012.
What does True&Co. do?
TrueCo. was established in 2012 in San Francisco, United States, as an e-commerce entity in the womens apparel sector. An online platform is maintained for bra fitting and purchasing. Proprietary technology is employed to assess fit through an interactive quiz. Personalized try-on kits are delivered to homes, accompanied by free shipping and returns, to assist in product selection.
Who are the top competitors of True&Co.?
True&Co.'s top competitors include Savage X Fenty, Woxer and Play Out Apparel.
Who are True&Co.'s investors?
True&Co. has 10 investors. Key investors include PVH, FundersClub, Crosslink Capital, First Round Capital, and VTF Capital.
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