TrueLoyal

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By Filestack
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About TrueLoyal

TrueLoyal is a company based in San Francisco (United States) founded in 2012 was acquired by Filestack in September 2018. It operates as a SaaS (Software-as-a-Service) and Subscription Services. TrueLoyal has raised $370 thousand across 2 funding rounds from investors including Filestack. TrueLoyal has completed 1 acquisition, including TrueLoyal. TrueLoyal offers products and services including TrueLoyal Platform, Omnichannel Loyalty, and Personalized Engagement. TrueLoyal operates in a competitive market with competitors including Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.

Operational Areas
Key Metrics
  • Total Equity Funding
    $370K (USD)

    in 2 rounds

  • Latest Funding Round
    $350K (USD), Seed

    Jun 2012

  • Investors
  • Investments & Acquisitions
  • Acquired by
    Filestack

    (Sep 2018)

Products & Services of TrueLoyal

TrueLoyal offers a comprehensive portfolio of products and services, including TrueLoyal Platform, Omnichannel Loyalty, and Personalized Engagement.

TrueLoyal Platform
Loyalty and Rewards

AI-powered platform for personalized customer loyalty programs.

Omnichannel Loyalty
Customer Engagement

Solution for integrating online and offline loyalty data.

Personalized Engagement
Customer Retention

Tool for hyper-personalized customer interactions and advocacy.

Apps and channels of TrueLoyal

its YouTube channel TrueLoyal has 213 subscribers and 30 videos.

TrueLoyal
YouTube 213 subscribers 30 videos Science & Technology
Open channel

Videos from TrueLoyal

The most watched videos on TrueLoyal's YouTube channel, TrueLoyal (213 subscribers). Click a video to play it here.

Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2023
231 views
Episode 3 - CLV and Customer Centricity with Peter Fader
212 views
A strategic approach involves a holistic view of loyalty
208 views
AI, Sustainability and Strategies in Loyalty Programs with David Slavick
203 views

More on TrueLoyal.

Funding Insights of TrueLoyal

TrueLoyal has successfully raised a total of $370K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $350 thousand completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $370,000
  • Total Rounds 2
  • Last Round Seed β€” $350,000
  • First Round $20,000

    (Feb 2012)

All 2 funding rounds of TrueLoyal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2012$350,000Seed––
–
Feb 2012$20,000Seed––
–
Valuation history

1 investors in total: 1 institutional.

Investors in TrueLoyal

TrueLoyal has secured backing from 1 investor. Prominent investors backing the company include Filestack.

All
InvestorDescriptionFounded YearDomainLocation
Files are ingested, transformed, and delivered via cloud services.
2012filestack.comSan Antonio, United States
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Investor details for TrueLoyal

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of TrueLoyal

2 people are tracked at TrueLoyal (1 in leadership, 1 in team).

NameRoleGroup
Tasha W.
Senior Creative DirectorLeadership
Michael Richard
Marketing WriterTeam
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Complete people profiles for TrueLoyal

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Investments & Acquisitions by TrueLoyal

TrueLoyal has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TrueLoyal.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Cloud-based platform for community marketing and consumer intelligence is provided.
vesta-go.comNew York, United States2019May 2023β€’β€’β€’β€’
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Complete acquisition details for TrueLoyal

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of TrueLoyal

5 dated milestones of TrueLoyal across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded TrueLoyal is founded.
  2. Funding First funding round of $20K.
  3. Funding Latest funding round, Seed, of $350K.
  4. Exit Acquired by Filestack.
  5. Acquisition Acquires TrueLoyal.

Competitors of TrueLoyal

TrueLoyal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bn.co2006Saint Paul, United States$97.04M62
Brand Networks is recognized for employee influencer marketing technology.
addressable.io2022Tel Aviv, Israel$13.5M–
Web3 intelligence solutions are provided for marketers by Addressable.
buddymedia.com2007New York, United States$92.02M–
Social media marketing solutions
spredfast.com2008Austin, United States$116.24M507
Social media programs are managed, monitored, and measured at scale.
archive.com2021Cayman Islands$12M–
Archive is recognized as an influencer marketing and UGC management platform.
socialflow.com2009New York, United States$45.04M–
Social media content value is quantified and optimized for enterprises.
ecomobi.com2014Hanoi, Vietnam––
A social selling platform is provided for e-commerce industries.
facelift-bbt.com2011Hamburg, Germany$15M154
Social media campaigns are managed via a SaaS workflow platform.
socialpilot.co2014Walnut, United States$100,000–
Social media management solutions are provided for multiple platforms.
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Detailed competitors of TrueLoyal

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of TrueLoyal

The website of TrueLoyal (tintup.com) receives about 1.1K visits a month.

  • Monthly visits
    1.1K

    ▼ 45.5% vs previous month

Similar websites

Websites whose visitors overlap most with TrueLoyal. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
crowdriff.com
100%
43.7K#492,060View details
tweetwall.com
tweetwall.com
94%
–––
retently.com
92%
72.3K#529,462View details
tribegroup.co
92%
94.9K#426,897View details
cloudresearch.com
92%
680.7K#8,481View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 36 similar websites and full traffic analytics for TrueLoyal

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 36 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Trueloyal

Premium access

Complete news archive for TrueLoyal

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to TrueLoyal

10 companies that operate in the same segment as TrueLoyal (MarketingTech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Zeta Global is recognized as an AI-powered marketing cloud.
2007New York, New York, United StatesUSD 360.17 MUSD 1.3 B2,190
Multi-channel online marketing tools are provided for small businesses.
1998Waltham, Massachusetts, United StatesUSD 37 M––
Cloud-based omnichannel communication and customer engagement platform is utilized.
2008San Francisco, California, United StatesUSD 239.77 MUSD 5.07 B5,540
Mobile marketing platform for attribution and user acquisition
2012San Francisco, California, United StatesUSD 1.72 BUSD 4.71 B1,560
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
SaaS email marketing solutions are offered to e-commerce businesses.
2012Boston, Massachusetts, United StatesUSD 778.5 MUSD 1.23 B2,180
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Automated usability testing and feedback for mobile experiences is provided.
2007San Francisco, California, United StatesUSD 148.5 MUSD 21.68 M557
Video hosting, creation, management, and streaming services are provided.
2004New York, New York, United StatesUSD 450 MUSD 417.01 M1,100
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Frequently Asked Questions about TrueLoyal

TrueLoyal was founded in 2012.

TrueLoyal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

TrueLoyal is a funded company, having raised a total of $370K across 2 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Feb 2012.

TrueLoyal is established as a leading AI-powered loyalty and rewards platform tailored for multi-channel consumer brands. It is designed to enhance customer retention across complex online and offline sales channels. Solutions are provided for omnichannel loyalty, personalized engagement, and data-driven program design. Sectors served include automotive aftermarket, beauty, cosmetics, food, beverage, and pet supplies. The platform is built to integrate seamlessly with various tech stacks, ensuring scalability and compliance with global data protection standards. Customer data is unified to enable hyper-personalized experiences, fostering long-term advocacy and engagement.

TrueLoyal's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.

TrueLoyal offers TrueLoyal Platform, Omnichannel Loyalty, and Personalized Engagement.

TrueLoyal has made 1 acquisition, including TrueLoyal.

TrueLoyal has 1 investor. Key investors include Filestack.

TrueLoyal operates through Hypemarks, Inc.

Yes. TrueLoyal was acquired by Filestack in September 2018.

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