About Truly Beauty
Truly Beauty is a Consumer company based in Reno (United States) founded in 2013 by Maxx Appelman, and was acquired by Dollar Shave Club in September 2026. It operates as an online beauty brand offering natural and vegan-based products. It operates on a B2C model. Its website trulybeauty.com draws about 681 thousand monthly visits. Its focus areas include Consumer Goods, Personal Care, Beauty Products and Natural and Vegan Items. Its competitors include Function of Beauty, Sol de Janeiro and Juice Beauty; 3 of its 3 listed competitors have raised funding.
Company details
Truly Beauty, founded in 2013 in Reno, United States, focuses on producing consumer products, providing personal care products, supplying beauty products, and natural and vegan items. Operates as an online beauty brand offering natural and vegan-based products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
- Headquarters Reno, United States
- Founders Maxx Appelman
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website trulybeauty.com
- Social X Facebook Instagram YouTube
- Acquired by Dollar Shave Club (Sep 2026)
- Investors
- Acquired byDollar Shave Club
(Sep 2026)
Apps and channels of Truly Beauty
its YouTube channel Truly Beauty has 1.29M subscribers and 30 videos.
Videos from Truly Beauty
The most watched videos on Truly Beauty's YouTube channel, Truly Beauty (1.29M subscribers). Click a video to play it here.
More on Truly Beauty.
Investors in Truly Beauty
Truly Beauty has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Dollar Shave Club.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Grooming products for men are delivered through online subscription service. | 2012 | dollarshaveclub.com | Los Angeles, United States |
Investor details for Truly Beauty
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People of Truly Beauty
24 people are tracked at Truly Beauty (13 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Maxx Appelman | Founder | Leadership |
Ignacio Matias | Director Of Customer Experience | Leadership |
Anna Callahan | Director Of Social & Content | Leadership |
Zara Brillo | Head Of Social Media | Leadership |
Jen Lipton | Director Of Product Development + Sales | Leadership |
Menal Moddes | Head Of Business Development | Leadership |
Stephanie Suarez | Executive Director, Sales Development | Leadership |
Shaun O. | Head Of International Sales | Leadership |
Vick Jansezian | Director Of Business Development | Leadership |
Kamilla Khanbalinova | Chief Sales Officer (cso) | Leadership |
Scott Giovanini | Vice President Marketing | Leadership |
Robbie Loewenbein | Vice President Of Operations | Leadership |
Jack Nalbandyan | Head Of Paid Media | Leadership |
Michelle Snyder | Senior Graphic Designer | Team |
Gabriella Melendez | Brand Ambassador | Team |
Lydia Boyd | Influencer Coordinator | Team |
Danielle McLean | Paid Social Strategy & Creation | Team |
Erika Drake | Brand Ambassador | Team |
Psyche Faith Sabucdalao-Lomoloy | Qa/training & Development Lead | Team |
Jeff Muzembe | Regional Sales Marketing Manager | Team |
4 more people are available in the full profile.
Complete people profiles for Truly Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Truly Beauty
2 dated milestones of Truly Beauty across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Truly Beauty is founded.
- Exit Acquired by Dollar Shave Club.
Competitors of Truly Beauty
Truly Beauty has 3 listed competitors in our database, 3 of them funded. They include Function of Beauty, Sol de Janeiro and Juice Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | Brand of body care products | ||
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. |
Detailed competitors of Truly Beauty
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Web traffic of Truly Beauty
The website of Truly Beauty (trulybeauty.com) receives about 680.7K visits a month and ranks #139,280 among all websites worldwide, #7,194 in Beauty and Cosmetics.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors130.9K
per month
- Global rank#139,280
among all websites
- Category rank#7,194
Lifestyle · Beauty and Cosmetics
- Bounce rate49%
- Pages per visit3.7
- Average visit1 min 19 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Truly Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truly Beauty
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Truly Beauty (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Truly Beauty
Complete news archive for Truly Beauty
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Frequently Asked Questions about Truly Beauty
Truly Beauty was founded in 2013.
Truly Beauty is headquartered in Reno, United States. It is registered at Reno, Nevada, United States.
Truly Beauty, founded in 2013 in Reno, United States, focuses on producing consumer products, providing personal care products, supplying beauty products, and natural and vegan items. Operates as an online beauty brand offering natural and vegan-based products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
Truly Beauty's top competitors include Sol de Janeiro, Function of Beauty and Juice Beauty.
Truly Beauty has 1 investor. Key investors include Dollar Shave Club.
Yes. Truly Beauty was acquired by Dollar Shave Club in September 2026.
The website of Truly Beauty receives about 681 thousand visits a month and ranks #139,280 among all websites worldwide.