About Tusker Cars
Tusker Cars is a Transportation, Automotive & Logistics company based in Watford (United Kingdom) founded in 2000, and was acquired by Lloyds Banking Group in February 2023. Provider of maintenance charging services for automotive vehicles and electric cars. Its chief executive, as recorded, is Paul Gilshan. Its website tuskercars.com draws about 191 thousand monthly visits. Tusker Cars offers products and services including Salary Sacrifice Car Scheme and EV Hub. Its focus areas include Auto, Auto Retail & Aftersales, Repair & Maintenance and Repair Shops. Its legal entity is TUSKERDIRECT LIMITED. Its competitors include The Automobile Association, ClickMechanic and Fixter; 2 of its 3 listed competitors have raised funding.
Company details
Tusker was founded in 2000 and is based in Watford, United Kingdom. Operations focus on the automotive sector, where maintenance services for traditional vehicles and charging solutions for electric cars are delivered. These services support vehicle upkeep and infrastructure needs across the region, with leadership provided by CEO Paul Gilshan. The company maintains a domain at tuskercars.com for its activities.
- Headquarters Watford, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Finance · Accounting and Auditing
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website tuskercars.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Lloyds Banking Group (Feb 2023)
- Legal Name Tuskerdirect Limited
- Date of Incorporation 25 Oct, 1999
- Jurisdiction WATFORD, HERTFORDSHIRE, UNITED KINGDOM
- InvestorsLloyds Banking Group
& 1 more
- Acquired by
Products & Services of Tusker Cars
Tusker Cars offers a comprehensive portfolio of products and services, including Salary Sacrifice Car Scheme and EV Hub.
Enables access to new cars via salary deductions with full maintenance.
Provides tools for EV charging and mileage comparisons.
Apps and channels of Tusker Cars
its YouTube channel Tusker has 453 subscribers and 30 videos.
Videos from Tusker Cars
The most watched videos on Tusker Cars's YouTube channel, Tusker (453 subscribers). Click a video to play it here.
More on Tusker.
Investors in Tusker Cars
Tusker Cars has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Lloyds Banking Group and ECI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| ecipartners.com | ||||
Commercial banking and insurance services are offered to clients worldwide. | 1975 | lloydsbankinggroup.com | London, United Kingdom |
Investor details for Tusker Cars
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People of Tusker Cars
72 people are tracked at Tusker Cars (19 in leadership, 53 in team).
| Name | Role | Group |
|---|---|---|
Paul Gilshan | CEO | Leadership |
Chris Brock | Head Of Engineering | Leadership |
Scott Lloyd | Head Of Bespoke Systems | Leadership |
Sharn S. | Fp&a Business Partner | Leadership |
Alison Argall | Business Development Director | Leadership |
Lucy King | Head Of Business Efficiencies & Compliance | Leadership |
Laura Scott | Customer & Partner Marketing Manager | Leadership |
Fiona Erskine-Naylor | Head Of Legal | Leadership |
Mark Gibbard | Chief Technology Officer | Leadership |
Steve Barker | Chief Commercial Officer (cco) | Leadership |
Duncan Edwards | Head Of Commercial Revenue & Analysis | Leadership |
Imogen Price | Commercial Partner Executive | Leadership |
Claire Feasey | Head Of Employee Engagement | Leadership |
Vicky Anderson | Marketing Director | Leadership |
Nicola Newman | Head Of People | Leadership |
Nick Ryding | Head Of Account Development | Leadership |
Kit Wisdom | Managing Director | Leadership |
Paula Morrish | Head Of Business Development Partner Projects & Due Diligence | Leadership |
Jodie Monaghan | Operations Director | Leadership |
Gina Jarman | Insurance Operations Manager | Team |
52 more people are available in the full profile.
Complete people profiles for Tusker Cars
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Tusker Cars
3 dated milestones of Tusker Cars across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Tusker Cars is founded.
- Exit Acquired by ECI Partners.
- Exit Acquired by Lloyds Banking Group.
Competitors of Tusker Cars
Tusker Cars has 3 listed competitors in our database, 2 of them funded. They include The Automobile Association, ClickMechanic and Fixter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theaa.com | 1905 | Basingstoke, United Kingdom | 205 | Breakdown cover, insurance, lessons, loans, and motoring advice are provided. | ||
| clickmechanic.com | 2012 | London, United Kingdom | $3.69M | 25 | Online garage aggregator for vehicle repair & maintenance services | |
| fixter.co.uk | 2016 | London, United Kingdom | $17.29M | 29 | Car maintenance services are facilitated via an online marketplace platform. |
Detailed competitors of Tusker Cars
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Web traffic of Tusker Cars
The website of Tusker Cars (tuskercars.com) receives about 191.2K visits a month and ranks #155,363 among all websites worldwide, #356 in Accounting and Auditing.
- Monthly visits191.2K
▲ 15.7% vs previous month
- Unique visitors47.9K
per month
- Global rank#155,363
among all websites
- Category rank#356
Finance · Accounting and Auditing
- Bounce rate27%
- Pages per visit9.4
- Average visit6 min 02 sec
- DevicesDesktop 49% Β· Mobile 51%
Websites whose visitors overlap most with Tusker Cars. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
driversnote.co.uk | driversnote.co.uk | 100% | #1,012,334 | β | |
therewardhub.com | therewardhub.com | 100% | #161,624 | β | |
| selectcarleasing.co.uk | 91% | 1M | #47,684 | View details | |
| octopus.energy | 70% | 9.9M | #4,566 | View details | |
| vivup.co.uk | 67% | 302.3K | #93,511 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 14 similar websites and full traffic analytics for Tusker Cars
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- 14 similar websites
- Audience overlap
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Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Tusker Cars (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Tusker Cars
Complete news archive for Tusker Cars
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Frequently Asked Questions about Tusker Cars
Tusker Cars was founded in 2000.
Tusker Cars is headquartered in Watford, United Kingdom. It is registered at Watford, Hertfordshire, United Kingdom.
Paul Gilshan is the CEO of Tusker Cars, as recorded in our data.
Tusker was founded in 2000 and is based in Watford, United Kingdom. Operations focus on the automotive sector, where maintenance services for traditional vehicles and charging solutions for electric cars are delivered. These services support vehicle upkeep and infrastructure needs across the region, with leadership provided by CEO Paul Gilshan. The company maintains a domain at tuskercars.com for its activities.
Tusker Cars's top competitors include The Automobile Association, Fixter and ClickMechanic.
Tusker Cars offers Salary Sacrifice Car Scheme and EV Hub.
Tusker Cars has 2 investors. Key investors include Lloyds Banking Group, and ECI Partners.
Tusker Cars operates through Tuskerdirect Limited.
Yes. Tusker Cars was acquired by Lloyds Banking Group in February 2023.
The website of Tusker Cars receives about 191 thousand visits a month and ranks #155,363 among all websites worldwide.

