About Tweak India
Tweak India is a Media & Entertainment company based in Mumbai (India) founded in 2019 by Twinkle Khanna, and was acquired by The Good Glamm Group in December 2022. Beauty and wellness content is delivered via an online blog. Its chief executive, as recorded, is Twinkle Khanna. Its website tweakindia.com draws about 329 thousand monthly visits. Its Indian entity Tweak India Ink Private Limited reported revenue of ₹40.9 Lakh. Tweak India offers products and services including Lifestyle Articles, Video Content, and Book Club Service. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its competitors include POPxo and MissMalini; 2 of its 2 listed competitors have raised funding.
Company details
Tweak India was founded in 2019 and is headquartered in Mumbai, India. The platform operates as a digital blog specializing in beauty and wellness topics. Content is curated and published to inform readers on related trends, advice, and insights. Leadership is provided by founder and CEO Twinkle Khanna, with a focus on the Indian market through its domain tweakindia.com.
- Headquarters Mumbai, India
- Founders Twinkle Khanna
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website tweakindia.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by The Good Glamm Group (Dec 2022)
- Legal Name Tweak India Ink Private Limited
- Date of Incorporation 04 May, 2023
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹40.9 Lakh
FY 2024
- Net Loss-₹48.8 Lakh
FY 2024 · -119% margin
- EBITDA-₹47.7 Lakh
FY 2024 · -117% margin
- Investors
- Acquired byThe Good Glamm Group
(Dec 2022)
Associated legal entities of Tweak India
Tweak India operates through Tweak India Ink Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tweak India Ink Private Limited CIN U82990MH2023PTC402233 | Active | 04 May 2023 | Mumbai, Maharashtra | ₹0.4 Cr | 2 | View details |
Products & Services of Tweak India
Tweak India offers a comprehensive portfolio of products and services, including Lifestyle Articles, Video Content, and Book Club Service.
Provides content on wellness and beauty topics for audience engagement
Delivers videos on fitness and relationships for user consumption
Offers book recommendations and discussions for cultural enrichment
Apps and channels of Tweak India
its YouTube channel Tweak India has 611K subscribers and 30 videos.
Videos from Tweak India
The most watched videos on Tweak India's YouTube channel, Tweak India (611K subscribers). Click a video to play it here.
More on Tweak India.
Investors in Tweak India
Tweak India has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The Good Glamm Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brand of beauty and personal care products | goodglamm.com | Delhi, India |
Investor details for Tweak India
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- Complete investor list
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Board of directors of Tweak India Ink Private Limited (Tweak India)
Tweak India Ink Private Limited is the primary company behind Tweak India. The board of Tweak India Ink Private Limited currently have 2 directors; the longest-serving is Rinke Jatin Khanna, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rinke Jatin Khanna DIN 07591317 | Director | 04 May 2023 | 3 yrs 6 mo | Tweak India Ink Private Limited |
| Twinkle Khanna DIN 00363338 | Director | 04 May 2023 | 3 yrs 6 mo | Tweak India Ink Private Limited |
People of Tweak India
5 people are tracked at Tweak India (1 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Manjari Sharma | Social Media | Team |
Eshika Gupta | Social Media | Team |
Annesha Chowdhury | Intern | Team |
Victor Anand | Video Editor | Team |
Complete people profiles for Tweak India
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Financials of Tweak India
Figures of Tweak India Ink Private Limited, the primary company behind Tweak India, for FY 2024. Revenue was ₹40.9 Lakh. Net loss was -₹48.8 Lakh (-119% margin). EBITDA was -₹47.7 Lakh (-117% margin).
- ₹40.9 LakhRevenue · FY 2024
- -₹48.8 LakhNet loss · -119% margin
- -₹47.7 LakhEBITDA · -117% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Tweak India Ink Private Limited are on its company page.
Detailed financial statements for Tweak India
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Tweak India
2 dated milestones of Tweak India across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Tweak India is founded.
- Exit Acquired by The Good Glamm Group.
Competitors of Tweak India
Tweak India has 2 listed competitors in our database, 2 of them funded. They include POPxo and MissMalini.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popxo.com | 2013 | Gurugram, India | $11.76M | 74 | Provides content platform for lifestyle/fashion, beauty, and health topics | |
| missmalini.com | 2008 | Mumbai, India | $4.16M | 2 | Lifestyle and entertainment content is published on an online platform. |
Detailed competitors of Tweak India
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Tweak India
The website of Tweak India (tweakindia.com) receives about 329.1K visits a month.
- Monthly visits329.1K
▲ 114.4% vs previous month
Websites whose visitors overlap most with Tweak India. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grehlakshmi.com | 100% | 116.7K | #370,196 | View details | |
homegrown.co.in | homegrown.co.in | 100% | #230,963 | – | |
electricliterature.com | electricliterature.com | 100% | #147,889 | – | |
magdalene.co | magdalene.co | 80% | #491,737 | – | |
| elle.in | 80% | 444.4K | #186,721 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Tweak India
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as Tweak India (DTC Media Innovators) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 1 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | 942 | ||
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 |
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Related news about Tweak India
Complete news archive for Tweak India
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Tweak India
Tweak India was founded in 2019.
Tweak India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Twinkle Khanna is the CEO of Tweak India, as recorded in our data. They have also founded this company.
The primary company behind Tweak India, Tweak India Ink Private Limited, reported revenue of ₹40.9 Lakh for FY 2024.
Tweak India was founded in 2019 and is headquartered in Mumbai, India. The platform operates as a digital blog specializing in beauty and wellness topics. Content is curated and published to inform readers on related trends, advice, and insights. Leadership is provided by founder and CEO Twinkle Khanna, with a focus on the Indian market through its domain tweakindia.com.
Tweak India's top competitors include POPxo and MissMalini.
Tweak India offers Lifestyle Articles, Video Content, and Book Club Service.
Tweak India has 1 investor. Key investors include The Good Glamm Group.
Tweak India operates through Tweak India Ink Private Limited.
Yes. Tweak India was acquired by The Good Glamm Group in December 2022.
The legal entities of Tweak India currently have 2 directors, including Rinke Jatin Khanna, Twinkle Khanna.
The website of Tweak India receives about 329 thousand visits a month.