About Unbounce
Unbounce is a Technology company based in Vancouver (Canada) founded in 2009. Self-serve landing page platform. Unbounce has raised $39.22 million across 2 funding rounds from investors including Social Leverage, Atlas Venture and Crest Rock Partners. The company has 239 employees. Unbounce has completed 3 acquisitions, including LeadsRx, NARUTOBET and Snazzy. Its website unbounce.com draws about 555 thousand monthly visits. Unbounce offers products and services including Landing Pages, A/B Testing, AI Copywriting, and Integrations. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is UNBOUNCE MARKETING SOLUTIONS INC.
Company details
Unbounce was founded in 2009 in Vancouver, Canada, as a tool within the marketing technology sector. Landing pages for lead generation are constructed, published, and subjected to AB testing by users through its cloud-based builder and over 80 templates. Captured leads are integrated directly with platforms including MailChimp, Salesforce, AWeber, and Constant Contact. More than 5,000 paying customers were served as of 2013.
- Headquarters Vancouver, Canada
- Employees 239
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website unbounce.com
- Social LinkedIn X Facebook Instagram
- Legal Name Unbounce Marketing Solutions Inc.
- Total Equity Funding$39.22M (USD)
in 2 rounds
- Latest Funding Round$38.37M (USD), Series A
Jun 2020
- InvestorsSocial Leverage
& 17 more
- Employee Count239
- Investments & AcquisitionsLeadsRx
& 2 more
Products & Services of Unbounce
Unbounce offers a comprehensive portfolio of products and services, including Landing Pages, A/B Testing, AI Copywriting, and Integrations.
Tool for creating and optimizing high-converting landing pages.
Feature for comparing landing page variants to improve conversions.
AI tool for generating marketing copy for pages and ads.
System to connect with marketing platforms like HubSpot and Salesforce.
Funding Insights of Unbounce
Unbounce has successfully raised a total of $39.22M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $38.37 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.22M
- Total Rounds 2
- Last Round Series A — $38.37M
- First Round $850,000
(Dec 2011)
- Investors Count 18
All 2 funding rounds of Unbounce with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $38.37M | Series A | – | Crest Rock Partners | – |
| Dec 2011 | $850,000 | Seed | – | Real Ventures, Mark MacLeod |
18 investors in total: 8 institutional and 10 angel.
Investors in Unbounce
Unbounce has secured backing from 18 investors, including venture fund and angel investors. Prominent investors backing the company include Social Leverage, Atlas Venture and Crest Rock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Crest Rock Partners is focused on control-oriented investments in the lower middle market. | crestrockpartners.com | Denver, United States | ||
Early-stage investments are provided to mission-driven technology founders. | versionone.vc | |||
Early-stage venture capital is provided to Canadian technology startups by Real Ventures. | realventures.com | Montreal, Canada | ||
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
Venture capital investments are directed toward marketplace and SaaS companies. | pointnine.com | Berlin, Germany | ||
MM Mark MacLeod | Canadian angel investor, startup advisor, ex-CFO of Shopify, active in India. | unknown_47e2aa6e22614216b | ||
AS Adam Schwartz | Angel investor in Indian startups, focused on tech and innovation. | unknown_f6083c2c2dad4b649 |
Investor details for Unbounce
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Unbounce
46 people are tracked at Unbounce (5 in leadership, 1 in board & advisors, 40 in team); the tracked headcount is 239.
| Name | Role | Group |
|---|---|---|
Ivona Contardo | Director Data & Ai/ml | Leadership |
Valerie Riley | Vice President of Marketing & Strategy | Leadership |
Elena Doudoukalova | Vice President, People Operations | Leadership |
Patrick Kaldawy | Senior Vice President of Engineering | Leadership |
Steve Oriola | Chief Executive Officer | Leadership |
Rick Perreault | Executive Chair | Board & advisors |
Danielle Brook-Roberge | Staff Developer | Team |
George Ritchie | Senior Infrastructure Engineer | Team |
Steffi Au | Senior Software Developer | Team |
Roger Salloum | Senior Staff Developer | Team |
Stéfany B. | Senior Full Stack Developer | Team |
Sharon Varghese | Senior Data Scientist | Team |
Danielle Torrie | Senior Manager, Content Marketing | Team |
Stephen Gallagher | Data Analyst | Team |
Caroline Sandanieli de Aguiar | Data Analyst | Team |
Eugene Yu | Senior Full Stack Developer | Team |
Shabnam Antikchi | Finance Operations Manager | Team |
Natasha Jeannin | Recruitment & Employee Lifecycle Specialist | Team |
Kyle Demeule | Senior Ai/ml Data Engineer | Team |
Joe Ringham | Data & ML Architect | Team |
26 more people are available in the full profile.
Complete people profiles for Unbounce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Unbounce
Unbounce has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include LeadsRx, NARUTOBET and Snazzy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Attribution intelligence solutions are offered for eCommerce marketing measurement. | leadsrx.com | Portland, United States | 2015 | Jan 2022 | •••• | |
Cloud-based content creation solutions are provided for businesses. | snazzy.ai | Remote, United States | 2020 | May 2021 | •••• | |
NARUTOBET is operated as an online toto betting platform. | getrooster.com | 2019 | Jun 2015 | •••• |
Complete acquisition details for Unbounce
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Unbounce
6 dated milestones of Unbounce across 13 years, from founding to its latest funding, stage changes and deals.
Web traffic of Unbounce
The website of Unbounce (unbounce.com) receives about 555.4K visits a month and ranks #85,754 among all websites worldwide, #1,849 in Programming and Developer Software.
- Monthly visits555.4K
▲ 11.3% vs previous month
- Unique visitors186.8K
per month
- Global rank#85,754
among all websites
- Category rank#1,849
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate37%
- Pages per visit4.1
- Average visit2 min 40 sec
- DevicesDesktop 66% · Mobile 34%
Websites whose visitors overlap most with Unbounce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| optimizely.com | 100% | 648.4K | #68,531 | View details | |
kissmetrics.com | kissmetrics.com | 95% | #3,995,793 | – | |
| instapage.com | 91% | 221.3K | #189,703 | View details | |
| github.com | 80% | 542.6M | #65 | View details | |
| wordstream.com | 79% | 722.6K | #88,715 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Unbounce
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Unbounce
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Frequently Asked Questions about Unbounce
Unbounce was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Unbounce is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Unbounce is a funded company, having raised a total of $39.22M across 2 funding rounds to date. The company's 1st funding round was a Seed of $850K, raised on Dec 2011.
Unbounce has 239 employees.
Unbounce was founded in 2009 in Vancouver, Canada, as a tool within the marketing technology sector. Landing pages for lead generation are constructed, published, and subjected to AB testing by users through its cloud-based builder and over 80 templates. Captured leads are integrated directly with platforms including MailChimp, Salesforce, AWeber, and Constant Contact. More than 5,000 paying customers were served as of 2013.
Unbounce offers Landing Pages, A/B Testing, AI Copywriting, and Integrations.
Unbounce has 18 investors. Key investors include Social Leverage, Atlas Venture, Crest Rock Partners, Version One Ventures, and Real Ventures.
Unbounce operates through Unbounce Marketing Solutions Inc..
The website of Unbounce receives about 555 thousand visits a month and ranks #85,754 among all websites worldwide.