About Undercover Snacks
Undercover Snacks is a company based in East Hanover (United States) founded in 2018. Undercover Snacks has raised $13.7 million across 1 funding round. Undercover Snacks offers products and services including Stand-Up Pouches, Individually Wrapped Crisps, and Gift Tins. Undercover Snacks operates in a competitive market with competitors including Cadbury, GODIVA, Coda Signature, Ghirardelli and TCHO, among others.
- Headquarter East Hanover, United States
- SectorsConsumer
- Website undercoversnacks.com
- Social LinkedIn Facebook Instagram
- Legal Name Undercover Chocolate Co., Inc.
- Total Equity Funding$13.7M (USD)
in 1 rounds
- Latest Funding Round$13.7M (USD), Series B
Jul 2021
Products & Services of Undercover Snacks
Undercover Snacks offers a comprehensive portfolio of products and services, including Stand-Up Pouches, Individually Wrapped Crisps, and Gift Tins.
Pouches of chocolate-covered quinoa crisps for home storage.
Small packs of crisps for on-the-go consumption.
Tins containing crisps for sharing and occasions.
Funding Insights of Undercover Snacks
Undercover Snacks has successfully raised a total of $13.7M through 1 strategic funding round. The most recent funding activity was a Series B round of $13.7 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.7M
- Total Rounds 1
- Last Round Series B — $13.7M
- First Round $13.7M
(Jul 2021)
All 1 funding rounds of Undercover Snacks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $13.7M | Series B | – | – | – |
People of Undercover Snacks
3 people are tracked at Undercover Snacks (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Diana Levy | Owner/CEO | Leadership |
Joey Genovesi | Supply Chain, Purchasing & Inventory Manager | Team |
Arielle Levy | Regional Sales Manager | Team |
Complete people profiles for Undercover Snacks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Undercover Snacks
2 dated milestones of Undercover Snacks across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Undercover Snacks is founded.
- Funding First funding round of $13.7M.
Competitors of Undercover Snacks
Undercover Snacks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadbury, GODIVA, Coda Signature, Ghirardelli and TCHO, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadbury.co.uk | 1824 | Bournville, United Kingdom | – | 250 | Confectionery products are manufactured and distributed globally by Cadbury. | |
| godiva.com | 1926 | New York, United States | – | 807 | Chocolate brand | |
| codasignature.com | 2015 | Denver, United States | $30.4M | – | CBD-infused chocolates are developed and marketed by Coda Signature. | |
| ghirardelli.com | 1852 | San Francisco, United States | – | 758 | Chocolate products are manufactured and marketed by Ghirardelli. | |
| tcho.com | 2005 | Berkeley, United States | $5.96M | – | Manufacturer & brand of chocolates | |
| theochocolate.com | 2006 | Seattle, United States | $3.83M | 73 | Organic and fair-trade chocolate bars and confections are produced. | |
| 88acres.com | 2012 | Boston, United States | – | – | Various flavored chocolates are sold online by 88 Acres. | |
| charleschocolates.com | 2004 | San Francisco, United States | $10.62M | – | manufacturer & brand of chocolates | |
| free2bfoods.com | 2008 | Boulder, United States | $278,360 | – | Producer and brand of chocolate | |
| ochocandy.com | 2010 | Oakland, United States | $11.76M | 13 | Chocolates and candies are produced and branded by OCHO. |
Detailed competitors of Undercover Snacks
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Undercover Snacks
The website of Undercover Snacks (undercoversnacks.com) receives about 12.7K visits a month.
- Monthly visits12.7K
▼ 4.2% vs previous month
Websites whose visitors overlap most with Undercover Snacks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sunflowerdiscountmarket.com | sunflowerdiscountmarket.com | 100% | – | #1,564,418 | – |
Latest news on Undercover Snacks
Complete news archive for Undercover Snacks
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Undercover Snacks
10 companies that operate in the same segment as Undercover Snacks (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Undercover Snacks
Undercover Snacks was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Undercover Snacks is headquartered in East Hanover, United States. It is registered at East Hanover, New Jersey, United States.
Undercover Snacks is a funded company, having raised a total of $13.7M across 1 funding round to date. The company's 1st funding round was a Series B of $13.7M, raised on Jul 2021.
Undercover Snacks was established in 2018 in East Hanover, United States, as a brand focused on chocolate products. Operations involve the development and distribution of confectionery items within the snacks industry. Products are offered through the domain undercoversnacks.com, targeting consumers in the domestic market. The company maintains a presence in the competitive food sector, with emphasis on chocolate-based offerings for everyday consumption.
Undercover Snacks's top competitors include GODIVA, Cadbury and Charles Chocolates.
Undercover Snacks offers Stand-Up Pouches, Individually Wrapped Crisps, and Gift Tins.
Undercover Snacks operates through Undercover Chocolate Co., Inc..