About Underground Elephant
Underground Elephant was a Media & Entertainment company based in San Diego (United States) founded in 2008 by Jason Kulpa. It specializes in direct response and performance marketing strategies. It operates on a B2B model. Underground Elephant has raised $7.5 million across 2 funding rounds from investors including SVB and Pacific Mercantile Bank. The company has 66 employees. Underground Elephant has completed 1 acquisition, including ZipQuote. Its chief executive, as recorded, is Jason Kulpa. The company is recorded as dissolved. Its focus areas include Marketing, Performance Marketing, Direct Response and Advertising. Its competitors include Cadent, Digital Domain and Omnicom Group; 2 of its 3 listed competitors have raised funding.
Company details
Underground Elephant operates with a B2B model, focusing on handling marketing campaigns, driving performance marketing, direct response, and handling advertising. Specializes in direct response and performance marketing strategies. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
- Headquarters San Diego, United States
- Employees 66
- Founders Jason Kulpa
- SectorsMedia & Entertainment
- Website undergroundelephant.com
- Social X Facebook
- Legal Name Underground Elephant
Funding Insights of Underground Elephant
Underground Elephant has successfully raised a total of $7.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.5 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 2
- Last Round Series A — $7.5M
- First Round $9M
(Feb 2016)
- Investors Count 2
All 2 funding rounds of Underground Elephant with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $7.5M | Series A | – | – | |
| Feb 2016 | $9M | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in Underground Elephant
Underground Elephant has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include SVB and Pacific Mercantile Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided in the United States. | 1999 | pmbank.com | Costa Mesa, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for Underground Elephant
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Underground Elephant
1 people are tracked at Underground Elephant (1 in leadership); the tracked headcount is 66.
| Name | Role | Group |
|---|---|---|
Jason Kulpa | Founder, CEO | Leadership |
Complete people profiles for Underground Elephant
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by Underground Elephant
Underground Elephant has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ZipQuote.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Insurance leads are generated for agents via a digital platform. | zipquote.com | San Diego, United States | 2008 | Jun 2015 | •••• |
Complete acquisition details for Underground Elephant
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Underground Elephant
4 dated milestones of Underground Elephant across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Underground Elephant is founded.
- Acquisition Acquires ZipQuote.
- Funding First funding round of $9.0M.
- Funding Latest funding round, Series A, of $7.5M.
Competitors of Underground Elephant
Underground Elephant has 3 listed competitors in our database, 2 of them funded. They include Cadent, Digital Domain and Omnicom Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | 74,900 | Marketing & communications company |
Detailed competitors of Underground Elephant
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- Full competitor set
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Underground Elephant (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Underground Elephant
Underground Elephant was founded in 2008 and raised its 1st funding round 8 years after it was founded.
Underground Elephant is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Jason Kulpa is the CEO of Underground Elephant, as recorded in our data. They have also founded this company.
Underground Elephant is a funded company, having raised a total of $7.5M across 2 funding rounds to date. The company's 1st funding round was a Debt – Venture of $9M, raised on Feb 2016.
Underground Elephant has 66 employees.
Underground Elephant operates with a B2B model, focusing on handling marketing campaigns, driving performance marketing, direct response, and handling advertising. Specializes in direct response and performance marketing strategies. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
Underground Elephant's top competitors include Cadent, Digital Domain and Omnicom Group.
Underground Elephant has made 1 acquisition, including ZipQuote.
Underground Elephant has 2 investors. Key investors include SVB, and Pacific Mercantile Bank.
Underground Elephant operates through Underground Elephant.