About UNDERNEAT
UNDERNEAT is a company based in Gurugram (India) founded in 2024 by Kusha Kapila and Vimarsh Razdan. UNDERNEAT has raised $2.51 million across 2 funding rounds from investors including Fireside Ventures and Ghazal Alagh. UNDERNEAT offers products and services including Shapewear, Bras, Bodysuits, Underwear/Shorts, and Accessories. UNDERNEAT operates in a competitive market with competitors including Clovia, Zivame, Shyaway, Bummer and Freecultr, among others.
- Headquarter Gurugram, India
- Founders Kusha Kapila, Vimarsh Razdan
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website underneat.in
- Social LinkedIn Instagram YouTube
- Legal Name Underneat Clothing Private Limited
- Date of Incorporation 19 Nov, 2024
- Jurisdiction Gurugram, Haryana, India
- Total Equity Funding$2.51M (USD)
in 2 rounds
- Latest Funding Round$1.7M (USD), Seed
Sep 2025
- InvestorsFireside Ventures
& 1 more
Associated legal entities of UNDERNEAT
UNDERNEAT operates through Underneat Clothing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Underneat Clothing Private Limited CIN U14109HR2024PTC126200 | Active | 19 Nov 2024 | Gurgaon, Haryana | – | 34 | 3 | View details |
Products & Services of UNDERNEAT
UNDERNEAT offers a comprehensive portfolio of products and services, including Shapewear, Bras, Bodysuits, Underwear/Shorts, and Accessories.
Provides body shaping and support for everyday wear.
Offers supportive bras with adjustable straps and comfort features.
Delivers seamless bodysuits for smoothing and lifting effects.
Includes high-waist shorts for tummy control and everyday use.
Features items like adhesive covers for added support.
Funding Insights of UNDERNEAT
UNDERNEAT has successfully raised a total of $2.51M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.51M
- Total Rounds 2
- Last Round Seed — $1.7M
- First Round $809,480
(Feb 2025)
- Investors Count 2
All 2 funding rounds of UNDERNEAT with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $1.7M | Seed | – | Fireside Ventures | – |
| Feb 2025 | $809,480 | Seed | $4.05M | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2025 | $4.05M | •••••••• |
Last known valuation $4.05M (Feb 2025). 2 investors in total: 1 institutional and 1 angel.
Investors in UNDERNEAT
UNDERNEAT has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Fireside Ventures and Ghazal Alagh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
GA Ghazal Alagh | Co-founder of Mamaearth, angel investor, empowering Indian startups | – | unknown_aaeae9061284404da | - |
Investor details for UNDERNEAT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Board of directors of Underneat Clothing Private Limited (UNDERNEAT)
Underneat Clothing Private Limited is the primary company behind UNDERNEAT. The board of Underneat Clothing Private Limited currently have 3 directors; the longest-serving is Kusha Kapila, appointed in 2024. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kusha Kapila DIN 10531693 | Director | 19 Nov 2024 | 1 yr 10 mo | Underneat Clothing Private Limited |
| Vimarsh Razdan DIN 07740846 | Director | 19 Nov 2024 | 1 yr 10 mo | Underneat Clothing Private Limited |
| Adarsh Menon DIN 10805162 | Nominee Director | 26 Nov 2025 | 10 mo | Underneat Clothing Private Limited |
People of UNDERNEAT
2 people are tracked at UNDERNEAT (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO & Director | Leadership |
Complete people profiles for UNDERNEAT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of UNDERNEAT
4 dated milestones of UNDERNEAT across 1 years, from founding to its latest funding, stage changes and deals.
- Founded UNDERNEAT is founded.
- Funding First funding round of $809K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.7M.
Competitors of UNDERNEAT
UNDERNEAT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clovia, Zivame, Shyaway, Bummer and Freecultr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| clovia.com | 2012 | Delhi, India | $25.26M | 244 | Innerwear apparel for women is provided via an internet-first brand. | |
| zivame.com | 2011 | Bengaluru, India | $73.99M | 401 | Women's apparel and innerwear are offered via an online-first platform. | |
| shyaway.com | 2015 | Chennai, India | $640,478 | 198 | Multi-category women's fashion apparels are offered via an online platform. | |
| bummer.in | 2020 | Ahmedabad, India | $1.97M | 16 | Online platform offering multi-category innerwears and swim suite for both mena nd women | |
| freecultr.com | 2011 | Delhi, India | $18.44M | 15 | Internet first brand offering eco-friendly innerwear for men and women | |
| enamor.co.in | 2003 | Bengaluru, India | $3.5M | 1,341 | Women's apparel is offered via an internet-first brand model. | |
| dchica.in | 2014 | Delhi, India | $1.28M | – | Women's innerwear and apparel are offered through an online platform. | |
| buttercups.in | 2011 | Bengaluru, India | $1.31M | – | Online private label lingerie brand | |
| andcircus.com | 2020 | Tiruppur, India | $240,761 | 8,678 | Internet first brand of under & maternity wear for men and women |
Detailed competitors of UNDERNEAT
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of UNDERNEAT
The website of UNDERNEAT (underneat.in) receives about 556.5K visits a month and ranks #88,817 among all websites worldwide, #4,507 in Fashion and Apparel.
- Monthly visits556.5K
▲ 11.1% vs previous month
- Unique visitors295.2K
per month
- Global rank#88,817
among all websites
- Category rank#4,507
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit3.6
- Average visit1 min 58 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with UNDERNEAT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaafashion.com | 100% | 13M | #3,399 | View details | |
| withnothingunderneath.com | 97% | 298K | #194,372 | View details | |
| skims.com | 95% | 9.9M | #3,598 | View details | |
| nykdbynykaa.com | 94% | – | #313,580 | View details | |
tryloindia.com | tryloindia.com | 94% | – | #347,253 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for UNDERNEAT
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Underneat
Complete news archive for UNDERNEAT
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to UNDERNEAT
10 companies that operate in the same segment as UNDERNEAT (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about UNDERNEAT
UNDERNEAT was founded in 2024 and raised its 1st funding round 1 year after it was founded.
UNDERNEAT is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Vimarsh Razdan is the current CEO of UNDERNEAT. They have also founded this company.
UNDERNEAT is a funded company, having raised a total of $2.51M across 2 funding rounds to date. The company's 1st funding round was a Seed of $809.48K, raised on Feb 2025.
UNDERNEAT was founded in 2024 and is based in Gurugram, India. The company operates as a direct-to-consumer e-commerce brand in the womens innerwear sector. Products such as bras, panties, shapewear, bodysuits, underwear, shorts, and adhesive nipple covers are offered through the platform. User recommendations are also provided to assist in selections.
UNDERNEAT offers Shapewear, Bras, Bodysuits, Underwear/Shorts, and Accessories.
UNDERNEAT has 2 investors. Key investors include Fireside Ventures, and Ghazal Alagh.
The valuation of UNDERNEAT is $4.05M as of Feb 2025.
UNDERNEAT operates through Underneat Clothing Private Limited.
The legal entities of UNDERNEAT currently have 3 directors, including Kusha Kapila, Vimarsh Razdan, Adarsh Menon.
The website of UNDERNEAT receives about 557 thousand visits a month and ranks #88,817 among all websites worldwide.