About Unica
Unica is a company based in Waltham (United States) founded in 1992 by Yuchun Lee, David Cheung, and Ruby Kennedy was acquired by IBM in August 2010.. Unica has completed 1 acquisition, including Pivotal Veracity. Unica operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
- Headquarter Waltham, United States
- Founders Yuchun Lee, David Cheung, Ruby Kennedy
- Stage Public
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Sectors
Technology
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Phone
*********
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Website
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Social
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- Legal Name Unica Softtech Systems India Private Limited
- Date of Incorporation 25 Oct, 2004
- Jurisdiction Pune, Maharashtra, India
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Annual Revenue
$56.18 K (USD)0as on Mar 31, 2015
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Net Profit
$32.82 K (USD)158.6as on Mar 31, 2015
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EBITDA
$-14.37 K (USD)74.36as on Mar 31, 2015
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Latest Funding Round
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Funding Insights of Unica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Unica
Unica has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IBM. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Hybrid cloud and DevOps automation are delivered to enterprises.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Unica
Unica has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pivotal Veracity. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Email deliverability tools are provided to enhance digital communication.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Unica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Unica Comparisons
Competitors of Unica
Unica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-channel online marketing tools are provided for small businesses.
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unica
Frequently Asked Questions about Unica
When was Unica founded?
Unica was founded in 1992.
Where is Unica located?
Unica is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
What is the annual revenue of Unica?
Annual revenue of Unica is $56.18K as on Mar 31, 2015.
What does Unica do?
Unica Corporation was founded in 1992 in Waltham, United States, and focuses on enterprise marketing management and automation software. Solutions are delivered to industries including financial services, insurance, retail, telecommunications, and travel and hospitality on a global scale. The software comprises seven modules: campaign, marketing operations, detect, leads, netInsight, customer insight, and predictive insight. Acquisition by IBM occurred in 2010.
Who are the top competitors of Unica?
Unica's top competitors include HubSpot, Constant Contact and Adobe.
How many acquisitions has Unica made?
Unica has made 1 acquisition, including Pivotal Veracity.
Who are Unica's investors?
Unica has 1 investor. Key investors include IBM.