About Webtrends
Webtrends is a company based in Portland (United States) founded in 1993 was acquired by Francisco Partners in March 2005. The company has 20 employees. Webtrends has completed 4 acquisitions, including Click Shift, Reinvigorate and Transpond.com. Webtrends offers products and services including Analytics for SharePoint and Analytics for Web Apps. Webtrends operates in a competitive market with competitors including Adjust, Flurry, Localytics, TalkingData and Pathmatics, among others.
- Headquarter Portland, United States
- Employees 20
- Stage Public
- SectorsTechnology
- Website webtrends.com
- Social LinkedIn X Facebook
- Acquired by Francisco Partners (Mar 2005)
- Legal Name Webtrends Inc.
- InvestorsFrancisco Partners
& 1 more
- Employee Count20
- Investments & AcquisitionsClick Shift
& 3 more
- Acquired by
Products & Services of Webtrends
Webtrends offers a comprehensive portfolio of products and services, including Analytics for SharePoint and Analytics for Web Apps.
Measures user adoption and engagement in SharePoint environments.
Tracks engagement and usage of custom web applications.
Investors in Webtrends
Webtrends has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Francisco Partners and NetIQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States | |
Cloud-based access management solutions are offered for enterprise security. | 1995 | netiq.com | San Jose, United States |
Investor details for Webtrends
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Webtrends
3 people are tracked at Webtrends (1 in leadership, 2 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Mike Laber | CEO & CFO | Leadership |
Philip O'Brien | Revenue Accountant | Team |
Martin Walsh | Corporate Controller | Team |
Complete people profiles for Webtrends
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Webtrends
Webtrends has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Click Shift, Reinvigorate and Transpond.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Real-time analytics and heatmaps for website visitor tracking are offered. | reinvigorate.net | Culver, United States | 2002 | Aug 2011 | •••• | |
Social media marketing and analytics platform for brands is provided. | transpond.com | San Francisco, United States | 2007 | Aug 2010 | •••• | |
Web content testing and optimization are provided for marketers. | widemile.com | Seattle, United States | 2000 | Jul 2009 | •••• | |
Online ad campaigns are monitored, measured, and optimized across channels. | clickshift.co.uk | San Bruno, United States | 2005 | Dec 2006 | •••• |
Complete acquisition details for Webtrends
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Webtrends
8 dated milestones of Webtrends across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Webtrends is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by NetIQ.
- Exit Acquired by Francisco Partners.
- Acquisition Acquires Click Shift.
- Acquisition Acquires Widemile.
- Acquisition Acquires Transpond.com.
- Acquisition Acquires Reinvigorate.
Competitors of Webtrends
Webtrends operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, Localytics, TalkingData and Pathmatics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adjust.com | 2012 | Berlin, Germany | $256.1M | 149 | Cloud-based software for mobile marketing analytics is provided. | |
| flurry.com | 2005 | San Francisco, United States | $63M | – | Mobile application analytics solutions are offered by Flurry. | |
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| talkingdata.com | 2011 | Beijing, China | $210M | – | User behavior is analyzed for businesses through a data platform. | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. | |
| swrve.com | 2009 | San Francisco, United States | $76.12M | 8 | In-app marketing automation is delivered for mobile app optimization. | |
| mightysignal.com | 2014 | San Francisco, United States | $4.59M | – | Mobile app data is tracked for intelligence and API updates. | |
| bluebite.com | 2006 | New York, United States | $4.63M | – | Targeted proximity marketing is managed through multi-channel platforms. |
Detailed competitors of Webtrends
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Webtrends
The website of Webtrends (webtrends.com) receives about 8.2K visits a month.
- Monthly visits8.2K
▲ 11.7% vs previous month
Websites whose visitors overlap most with Webtrends. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| omniture.com | 100% | 10.2K | #2,379,524 | View details | |
| clicktracks.com | 100% | – | – | View details | |
| coremetrics.com | 99% | – | – | View details | |
| weblogexpert.com | 95% | – | – | View details | |
webanalyticsdemystified.com | webanalyticsdemystified.com | 86% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Webtrends
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Webtrends
Complete news archive for Webtrends
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Webtrends
10 companies that operate in the same segment as Webtrends (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Webtrends
Webtrends was founded in 1993.
Webtrends is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Webtrends has 20 employees.
Webtrends was founded in 1993 and is headquartered in Portland, United States. Digital analytics services are offered by the company, focusing on measurement and optimization for websites, mobile applications, and social media. User behavior data is collected and presented through tools like audience segmentation, behavioral remarketing, AB testing, and search marketing. Acquisitions have been made by the firm since 2006, with ownership changes noted in 2001 and 2005.
Webtrends's top competitors include Adjust, Flurry and TalkingData.
Webtrends offers Analytics for SharePoint and Analytics for Web Apps.
Webtrends has made 4 acquisitions, including Click Shift, Reinvigorate, and Transpond.com.
Webtrends has 2 investors. Key investors include Francisco Partners, and NetIQ.
Webtrends operates through Webtrends Inc..
Yes. Webtrends was acquired by Francisco Partners in March 2005.