About Coremetrics
Coremetrics is a company based in San Mateo (United States) founded in 1999 was acquired by IBM in June 2010. Coremetrics has raised $139 million across 6 funding rounds from investors including IBM, Accel and 3i Group. The company has 61 employees. Coremetrics operates in a competitive market with competitors including 4C Insights, data.ai, TapClicks, Zeotap and SPINS, among others.
- Headquarter San Mateo, United States
- Employees 61
- SectorsTechnologyRetail
- Website coremetrics.com
- Social LinkedIn
- Acquired by IBM (Jun 2010)
- Legal Name Coremetrics, Inc
Funding Insights of Coremetrics
Coremetrics has successfully raised a total of $139M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $60 million completed in April 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $139M
- Total Rounds 6
- Last Round Series E — $60M
- First Round $14M
(Jun 1999)
- Investors Count 7
All 6 funding rounds of Coremetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2008 | $60M | Series E | – | 3i Group | |
| Mar 2006 | $31M | Series D | – | FTV Capital | |
| Feb 2001 | $31M | Series C | – | – | |
| Mar 2000 | $15M | Series B | – | – | |
| Jun 1999 | $14M | Debt – Venture | – | – | |
| Jun 1999 | $2M | Unspecified | – | – |
8 investors in total: 8 institutional.
Investors in Coremetrics
Coremetrics has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Accel and 3i Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investment and entrepreneur support services. | – | hcp.com | - | |
Private equity investment firm | – | ftvcapital.com | San Francisco, United States | |
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Garage.com is operated as a platform connecting customers to garage door service providers. | – | garage.com | Palo Alto, United States | |
- | – | selbyventures.com | - | |
Hybrid cloud and DevOps automation are delivered to enterprises. | 1911 | ibm.com | United States |
Investor details for Coremetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Coremetrics
753 people are tracked at Coremetrics (268 in leadership, 13 in board & advisors, 472 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
john keogh | Director Of Engineering | Leadership |
Oliver Wu | Managing Consultant, Strategy & Transformation, IBM Consulting | Leadership |
Yeonjoo Kim | Vp/senior Partner, Strategy, Global Offerings & Growth, IBM Consulting | Leadership |
Rob Thomas | Senior Vice President, Software And Chief Commercial Officer | Leadership |
Bonnie Pierson-Murphy | Vice President And Assistant General Counsel | Leadership |
Simone Somma | Associate Partner - Consumer Industry | Leadership |
Ian Bird | Executive Partner, Talent & Transformation | Leadership |
Divya Rajagopal | Partner & Executive Director - Hybrid Cloud | Leadership |
Kelly Carney | Partner & Client Executive – Energy Industry | IBM Consulting | Leadership |
Shreyas Vidwans | Brand Partner Specialist | Leadership |
Tejaswini Rajwade | Chief Financial Officer, India/south Asia | Leadership |
Jean-Paul Gomes | Corporate VP & Chief Customer Officer | Leadership |
Armon Dadgar | Hashicorp CTO | Leadership |
Jeevak Malhotra | Associate Partner, Americas | Leadership |
Utpal Mangla | General Manager; Distributed, Edge, Sovereign Cloud & Ecosystem Partnerships; IBM Cloud Platform | Leadership |
Joerg Ludwig | Director | Leadership |
Kevin Reick | Chief Engineer Of Post Silicon Validation, Power8 | Leadership |
Ashley Poole | Business Analytics - UKI Partner Development Manager | Leadership |
Matt McLaughlin | Global Talent Partner For Sales | Leadership |
Raghavendra Pai | Chief Financial Officer Asean Consulting | Leadership |
733 more people are available in the full profile.
Complete people profiles for Coremetrics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Coremetrics
Competitors of Coremetrics
Coremetrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, TapClicks, Zeotap and SPINS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| zeotap.com | 2014 | Berlin, Germany | $116.93M | 62 | An AI-based customer data intelligence platform is offered for businesses. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. |
Detailed competitors of Coremetrics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Coremetrics
Websites that share an audience with Coremetrics (coremetrics.com).
Websites whose visitors overlap most with Coremetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| omniture.com | 100% | 10.2K | #2,379,524 | View details | |
| webtrends.com | 100% | 8.2K | #2,792,613 | View details | |
| sitebrand.com | 88% | – | – | View details | |
visitorville.com | visitorville.com | 79% | – | – | – |
revenuescience.com | revenuescience.com | 79% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Coremetrics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Coremetrics
Complete news archive for Coremetrics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Coremetrics
10 companies that operate in the same segment as Coremetrics (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Coremetrics
Coremetrics was founded in 1999.
Coremetrics is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Coremetrics is a funded company, having raised a total of $139M across 6 funding rounds to date. The company's 1st funding round was a Debt – Venture of $14M, raised on Jun 1999.
Coremetrics has 61 employees.
Coremetrics was founded in 1999 in San Mateo, United States, focusing on the digital marketing sector. Web tag management tools are offered to track user browsing habits in real time across online platforms. Analytics solutions support optimization for retailers such as Costco and Macys. Personalized recommendations and promotions are enabled across e-commerce and social channels. The company was acquired by IBM and integrated into its Enterprise Marketing Management group.
Coremetrics's top competitors include 4C Insights, Zeotap and EDO.
Coremetrics has 8 investors. Key investors include IBM, Accel, 3i Group, Western Technology Investment, and Highland Capital Partners.
Coremetrics operates through Coremetrics, Inc.
Yes. Coremetrics was acquired by IBM in June 2010.