About UNREAL
UNREAL is a company based in Boston (United States) founded in 2012.. UNREAL has raised $22 million across 3 funding rounds from investors including Khosla Ventures, MDC Partners and Raptor Group. UNREAL offers products and services including Peanut Butter Cups and Chocolate Bars. UNREAL operates in a competitive market with competitors including NatureBox, Tosi, FitJoy, Over Easy and Brami, among others.
- Headquarter Boston, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Unreal Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
Khosla Ventures
& 2 more
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Employee Count
Employee Count
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Products & Services of UNREAL
UNREAL offers a comprehensive portfolio of products and services, including Peanut Butter Cups and Chocolate Bars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Indulgent treats made with real ingredients and low sugar for healthier indulgence.
Bars featuring real ingredients, reduced sugar, and vegan options for daily snacking.
Funding Insights of UNREAL
UNREAL has successfully raised a total of $22M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(01 Jun 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2013 | Amount | Series B - UNREAL | Valuation | MDC Partners |
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| Feb, 2013 | Amount | Series B - UNREAL | Valuation |
investors |
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| Jun, 2012 | Amount | Series A - UNREAL | Valuation | Raptor Group , Khosla Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in UNREAL
UNREAL has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Khosla Ventures, MDC Partners and Raptor Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment and strategic support are provided by Raptor Group.
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Founded Year | Domain | Location | |
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Early-stage startups are funded by this venture capital firm.
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Founded Year | Domain | Location | |
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SMM, advertising, market research, PR, and branding services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by UNREAL
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - UNREAL
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Unreal Comparisons
Competitors of UNREAL
UNREAL operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NatureBox, Tosi, FitJoy, Over Easy and Brami, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Healthy snacks are provided via an online subscription platform.
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| domain | founded_year | HQ Location |
Healthy snacks and supplements
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| domain | founded_year | HQ Location |
Protein bars are branded and distributed by FitJoy.
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| domain | founded_year | HQ Location |
Internet first brand offering healthy breakfast shakes and bars
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| domain | founded_year | HQ Location |
Internet-first brand offering pasta and more
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unreal
Frequently Asked Questions about UNREAL
When was UNREAL founded?
UNREAL was founded in 2012.
Where is UNREAL located?
UNREAL is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Who is the current CEO of UNREAL?
Kevin McCarthy is the current CEO of UNREAL.
Is UNREAL a funded company?
UNREAL is a funded company, having raised a total of $22M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Jun 01, 2012.
What does UNREAL do?
Unreal Snacks was founded in 2012 and is based in Boston, United States. Operations center on the snack food sector, where products such as dark chocolate coconut bars, peanut butter cups, and caramel peanut nougat bars are produced. Real ingredients are utilized in manufacturing, and artificial additives are excluded from all offerings. The company maintains a focus on snack production and distribution within the United States.
Who are the top competitors of UNREAL?
What products or services does UNREAL offer?
UNREAL offers Peanut Butter Cups and Chocolate Bars.
Who are UNREAL's investors?
UNREAL has 3 investors. Key investors include Khosla Ventures, MDC Partners, and Raptor Group.