About UNREAL
UNREAL is a Consumer company based in Boston (United States) founded in 2012. Healthy snacks with real ingredients are provided without artificial additives. UNREAL has raised $22 million across 3 funding rounds from investors including Khosla Ventures, MDC Partners and Raptor Group. Its chief executive, as recorded, is Kevin McCarthy. Its website unrealsnacks.com draws about 47 thousand monthly visits. UNREAL offers products and services including Peanut Butter Cups and Chocolate Bars. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is UNREAL BRANDS, INC. Its competitors include NatureBox, Tosi and FitJoy; 3 of its 3 listed competitors have raised funding.
Company details
Unreal Snacks was founded in 2012 and is based in Boston, United States. Operations center on the snack food sector, where products such as dark chocolate coconut bars, peanut butter cups, and caramel peanut nougat bars are produced. Real ingredients are utilized in manufacturing, and artificial additives are excluded from all offerings. The company maintains a focus on snack production and distribution within the United States.
- Total Equity Funding$22M (USD)
in 3 rounds
- InvestorsKhosla Ventures
& 2 more
Products & Services of UNREAL
UNREAL offers a comprehensive portfolio of products and services, including Peanut Butter Cups and Chocolate Bars.
Indulgent treats made with real ingredients and low sugar for healthier indulgence.
Bars featuring real ingredients, reduced sugar, and vegan options for daily snacking.
Apps and channels of UNREAL
its YouTube channel Unreal has 1.07K subscribers and 16 videos.
Videos from UNREAL
The most watched videos on UNREAL's YouTube channel, Unreal (1.07K subscribers). Click a video to play it here.
More on Unreal.
Funding Insights of UNREAL
UNREAL has successfully raised a total of $22M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22M
- Total Rounds 3
- First Round $8M
(Jun 2012)
- Investors Count 3
All 3 funding rounds of UNREAL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | Series B | – | MDC Partners | – | |
| Feb 2013 | $14M | Series B | – | – | – |
| Jun 2012 | $8M | Series A | – | Raptor Group, Khosla Ventures | – |
3 investors in total: 3 institutional.
Investors in UNREAL
UNREAL has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Khosla Ventures, MDC Partners and Raptor Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and strategic support are provided by Raptor Group. | raptorgroup.com | Boston, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
SMM, advertising, market research, PR, and branding services are provided. | 1980 | mdc-partners.com | New York, United States |
Investor details for UNREAL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of UNREAL
1 people are tracked at UNREAL (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kevin McCarthy | CEO | Leadership |
Complete people profiles for UNREAL
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of UNREAL
3 dated milestones of UNREAL across 1 years, from founding to its latest funding, stage changes and deals.
- Founded UNREAL is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series B,.
Competitors of UNREAL
UNREAL has 3 listed competitors in our database, 3 of them funded. They include NatureBox, Tosi and FitJoy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naturebox.com | 2012 | Redwood, United States | $63.92M | 13 | Healthy snacks are provided via an online subscription platform. | |
| tosi.com | 2012 | Anaheim, United States | $25.86M | Healthy snacks and supplements | ||
| fitjoyfoods.com | 2016 | Austin, United States | $3.73M | Protein bars are branded and distributed by FitJoy. |
Detailed competitors of UNREAL
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of UNREAL
The website of UNREAL (unrealsnacks.com) receives about 47.4K visits a month and ranks #493,288 among all websites worldwide, #172 in Vegetarian and Vegan.
- Monthly visits47.4K
▼ 0.6% vs previous month
- Unique visitors29.6K
per month
- Global rank#493,288
among all websites
- Category rank#172
Food and Drink · Vegetarian and Vegan
- Bounce rate25%
- Pages per visit4.6
- Average visit1 min 10 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with UNREAL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
addictedtodates.com | addictedtodates.com | 100% | #149,507 | – | |
| nowheychocolate.com | 89% | #536,554 | View details | ||
| lilys.com | 72% | 35.8K | #503,213 | View details | |
naturesgarden.net | naturesgarden.net | 69% | #520,909 | – | |
| smartboxcompany.com | 65% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for UNREAL
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as UNREAL (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Unreal
Complete news archive for UNREAL
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about UNREAL
UNREAL was founded in 2012.
UNREAL is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Kevin McCarthy is the CEO of UNREAL, as recorded in our data.
UNREAL is a funded company, having raised a total of $22M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Jun 2012.
Unreal Snacks was founded in 2012 and is based in Boston, United States. Operations center on the snack food sector, where products such as dark chocolate coconut bars, peanut butter cups, and caramel peanut nougat bars are produced. Real ingredients are utilized in manufacturing, and artificial additives are excluded from all offerings. The company maintains a focus on snack production and distribution within the United States.
UNREAL offers Peanut Butter Cups and Chocolate Bars.
UNREAL has 3 investors. Key investors include Khosla Ventures, MDC Partners, and Raptor Group.
UNREAL operates through Unreal Brands, Inc..