About Upakarma
Upakarma is a Healthcare company based in Delhi (India) founded in 2017 by Parag Kaushik and Vishal Kaushik, and was acquired by Mankind Pharma in November 2022. Internet first D2C brand offering ayurvedic health, beauty, immunity wellness products. Upakarma has raised $55.82 thousand across 2 funding rounds from investors including Mankind Pharma and Nutraveda. The company has 4 employees. Upakarma was last valued at $5.28 million in January 2022. Its website upakarma.com draws about 154 thousand monthly visits. Its Indian entity Upakarma Ayurveda Private Limited reported revenue of ₹13.17 Cr. Upakarma offers products and services including Shilajit Resin, Ashwagandha Capsules, Shilajit with Safed Musli, and Ashwagandha Effervescent. Its focus areas include HealthTech, Healthcare Booking Platforms, Pharmacies and Alternative Medical Products. Its competitors include Kapiva, Setu and BBetter; 3 of its 3 listed competitors have raised funding.
Company details
Upakarma Ayurveda was founded in 2017 in Delhi, India, as a direct-to-consumer brand in the wellness sector. Products based on ancient Indian formulations are sourced from high-quality ingredients for areas including mens and womens health, mental wellness, skincare, immunity, and disease management. Operations focus on internet-based sales, with emphasis on authentic Ayurvedic experiences delivered to customers seeking balanced lifestyles.
- Headquarters Delhi, India
- Employees 4
- Founders Parag Kaushik, Vishal Kaushik
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website upakarma.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Mankind Pharma (Nov 2022)
- Legal Name Upakarma Ayurveda Private Limited
- Date of Incorporation 28 Nov, 2017
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹13.17 Cr
FY 2025 · -43% YoY
- Net Loss-₹10.49 Cr
FY 2025 · -80% margin
- EBITDA-₹9.42 Cr
FY 2025 · -72% margin
- Total Equity Funding$55.82K (USD)
in 2 rounds
- Latest Funding Round$20.15K (USD), Seed
Jan 2022
- InvestorsMankind Pharma
& 1 more
- Employee Count4
- Acquired byMankind Pharma
(Nov 2022)
Associated legal entities of Upakarma
Upakarma operates through Upakarma Ayurveda Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Upakarma Ayurveda Private Limited CIN U36999DL2017PTC326510 | Active | 28 Nov 2017 | New Delhi, Delhi | ₹13.2 Cr | 4 | 4 | View details |
Products & Services of Upakarma
Upakarma offers a comprehensive portfolio of products and services, including Shilajit Resin, Ashwagandha Capsules, Shilajit with Safed Musli, and Ashwagandha Effervescent.
Boosts stamina and strength with herbal extracts for daily health.
Helps relieve stress and enhance immunity through natural ingredients.
Supports physical performance and power for men's health needs.
Provides immunity boost and anxiety relief in effervescent form.
Apps and channels of Upakarma
its YouTube channel Upakarma Ayurveda has 2.15K subscribers and 30 videos.
Videos from Upakarma
The most watched videos on Upakarma's YouTube channel, Upakarma Ayurveda (2.15K subscribers). Click a video to play it here.
More on Upakarma Ayurveda.
Funding Insights of Upakarma
Upakarma has successfully raised a total of $55.82K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $20.15 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55,822
- Total Rounds 2
- Last Round Seed — $20,153
- First Round $35,669
(Mar 2021)
- Investors Count 1
All 2 funding rounds of Upakarma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $5.28M | •••••••• |
Last known valuation $5.28M (Jan 2022). 2 investors in total: 2 institutional.
Investors in Upakarma
Upakarma has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Mankind Pharma and Nutraveda.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufacturer of herbal medicines | 2019 | nutraveda.biz | Bengaluru, India | |
Pharmaceutical company engaged in developing, manufacturing, and marketing a diverse range of pharmaceutical formulations | 1991 | mankindpharma.com | Delhi, India |
Investor details for Upakarma
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Board of directors of Upakarma Ayurveda Private Limited (Upakarma)
Upakarma Ayurveda Private Limited is the primary company behind Upakarma. The board of Upakarma Ayurveda Private Limited currently have 4 directors; the longest-serving is Parag Kaushik, appointed in 2017. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Parag Kaushik DIN 07251825 | Managing Director | 28 Nov 2017 | 8 yrs 11 mo | Upakarma Ayurveda Private Limited |
| Ankush Chandgothia DIN 09784445 | Director | 09 Nov 2022 | 4 yrs | Upakarma Ayurveda Private Limited |
| Sanjay Koul DIN 09788071 | Director | 11 Nov 2022 | 4 yrs | Upakarma Ayurveda Private Limited |
| Birendra Singh DIN 10611812 | Director | 02 Aug 2025 | 1 yr 3 mo | Upakarma Ayurveda Private Limited |
People of Upakarma
6 people are tracked at Upakarma (2 in leadership, 4 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Director | Leadership | |
Vishal Kaushik | Co-Founder & Managing Director | Leadership |
Sonia Kashyap | HR Manager | Team |
Shakib Saif | Ecommerce Manager | Team |
Abhishek Kundra | Senior Ecommerce Executive | Team |
Himanshi Arora | Marketing | Team |
Complete people profiles for Upakarma
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Financials of Upakarma
Figures of Upakarma Ayurveda Private Limited, the primary company behind Upakarma, for FY 2025. Revenue was ₹13.17 Cr (-43% year on year). Net loss was -₹10.49 Cr (-80% margin). EBITDA was -₹9.42 Cr (-72% margin). Revenue has grown at a compounded annual rate of -8% over three years and +17% over five years.
- ₹13.17 CrRevenue · FY 2025 · -43% YoY
- -₹10.49 CrNet loss · -80% margin
- -₹9.42 CrEBITDA · -72% margin
- ₹1.80 CrPaid-up capital
- 4Employees (provident fund records)
- -8%Revenue CAGR, 3 years
- +17%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Upakarma Ayurveda Private Limited are on its company page.
Detailed financial statements for Upakarma
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Upakarma
5 dated milestones of Upakarma across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Upakarma is founded.
- Funding First funding round of $36K.
- Funding Latest funding round, Seed, of $20K.
- Milestone Reaches Minicorn status.
- Exit Acquired by Mankind Pharma.
Competitors of Upakarma
Upakarma has 3 listed competitors in our database, 3 of them funded. They include Kapiva, Setu and BBetter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kapiva.in | 2016 | Bengaluru, India | $77.85M | 492 | Ayurvedic healthcare and nutritional products are provided by Kapiva. | |
| setu.in | 2017 | Mumbai, India | $1.72M | 200 | Dietary supplements with herbal extracts and vitamins are provided. | |
| bbetter.co | 2018 | Hyderabad, India | $1.89M | 151 | Nutritional supplements are provided to enhance health and wellness. |
Detailed competitors of Upakarma
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- Full competitor set
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Web traffic of Upakarma
The website of Upakarma (upakarma.com) receives about 154.4K visits a month.
- Monthly visits154.4K
Websites whose visitors overlap most with Upakarma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thepositive.co | 100% | #2,389,891 | View details | ||
| sesacare.com | 82% | 25.2K | #1,137,451 | View details | |
| amocare.com | 81% | 29.4K | #1,049,909 | View details | |
buyindusvalley.in | buyindusvalley.in | 80% | #120,214 | – | |
| nathabit.in | 78% | 1.3M | #34,998 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Upakarma
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- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Digital Health & Telemedicine
3 companies that operate in the same segment as Upakarma (Digital Health & Telemedicine) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of an online pharmacy with doctor listing and teleconsultation services | 2015 | Delhi, Delhi, India | USD 199.65 M | USD 328.97 M | 5,212 | |
Online platform offering multiple healthcare services | 2013 | Bengaluru, Karnataka, India | USD 199.22 M | USD 89.83 M | 4,231 | |
An online marketplace for healthcare products is operated. | 2011 | Kolkata, West Bengal, India | USD 38.26 M | USD 132.33 M | 1,344 |
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Related news about Upakarma
Complete news archive for Upakarma
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Frequently Asked Questions about Upakarma
Upakarma was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Upakarma is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Upakarma is a funded company, having raised a total of $55.82K across 2 funding rounds to date. The company's 1st funding round was a Seed of $35.67K, raised on Mar 2021.
Upakarma has 4 employees.
The primary company behind Upakarma, Upakarma Ayurveda Private Limited, reported revenue of ₹13.17 Cr for FY 2025, down 43% year on year.
Upakarma Ayurveda was founded in 2017 in Delhi, India, as a direct-to-consumer brand in the wellness sector. Products based on ancient Indian formulations are sourced from high-quality ingredients for areas including mens and womens health, mental wellness, skincare, immunity, and disease management. Operations focus on internet-based sales, with emphasis on authentic Ayurvedic experiences delivered to customers seeking balanced lifestyles.
Upakarma offers Shilajit Resin, Ashwagandha Capsules, Shilajit with Safed Musli, and Ashwagandha Effervescent.
Upakarma has 2 investors. Key investors include Mankind Pharma, and Nutraveda.
The valuation of Upakarma is $5.28M as of Jan 2022.
Upakarma operates through Upakarma Ayurveda Private Limited.
Yes. Upakarma was acquired by Mankind Pharma in November 2022.