About NatHabit
NatHabit is a Consumer company based in Gurugram (India) founded in 2018 by Swagatika Das and Gaurav Agarwal. It operates as a beauty and skincare products are provided via an online platform. It operates in the Consumer and Healthcare sectors. NatHabit has raised $33.32 million across 11 funding rounds from investors including Angel List, Wellfound and Alteria Capital. The company has 213 employees. NatHabit was last valued at $40.55 million in December 2023. Its website nathabit.in draws about 1.3 million monthly visits. Its Indian entity Naturohabit Private Limited reported revenue of ₹109 Cr. NatHabit offers products and services including Tri-Leaf Rosemary Navdha Shampoo, Active Aloe Cactus Hydra Lift Gel, Brightening Ubtan Tikta Face Wash, and Pure Almond Baby Oil. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include The Ayurveda Experience, Asta Berry Biosciences, Just Herbs, The Ayurveda and Vedix and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
NatHabit was founded in 2018 and is headquartered in Gurugram, India. An online platform is operated to offer beauty and skincare items, including face masks, face packs, deep cleansing lotions, hair products, and bath essentials. The company focuses on e-commerce distribution within the personal care sector, serving customers through its domain nathabit.in. Co-founders Swagatika Das and Gaurav Agarwal lead the operations.
- Headquarters Gurugram, India
- Employees 213
- Founders Swagatika Das, Gaurav Agarwal
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website nathabit.in
- Social LinkedIn X Facebook Instagram
- Legal Name Naturohabit Private Limited
- Date of Incorporation 06 Mar, 2019
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹109 Cr
FY 2025 · +49% YoY
- Net Loss-₹28.96 Cr
FY 2025 · -26% margin
- EBITDA-₹25.24 Cr
FY 2025 · -23% margin
- Total Equity Funding$33.32M (USD)
in 11 rounds
- Latest Funding Round$14.72M (USD), Series C
Oct 2026
- InvestorsAngel List
& 28 more
- Employee Count213
Associated legal entities of NatHabit
NatHabit operates through Naturohabit Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Naturohabit Private Limited CIN U74999DL2019PTC346973 | Active | 06 Mar 2019 | New Delhi, Delhi | ₹109 Cr | 213 | 4 | View details |
Products & Services of NatHabit
NatHabit offers a comprehensive portfolio of products and services, including Tri-Leaf Rosemary Navdha Shampoo, Active Aloe Cactus Hydra Lift Gel, Brightening Ubtan Tikta Face Wash, and Pure Almond Baby Oil.
Shampoo for natural hair revival and nourishment using herbs.
Moisturizing gel for hydration with aloe vera and bio-actives.
Face wash for detox and brightening using Ayurvedic ingredients.
Oil for baby massage enriched with vitamins and natural oils.
Funding Insights of NatHabit
NatHabit has successfully raised a total of $33.32M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $14.72 million completed in October 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.32M
- Total Rounds 11
- Last Round Series C — $14.72M
- First Round $480,930
(Jan 2020)
- Investors Count 29
Latest 10 of 11 funding rounds of NatHabit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2026 | $14.72M | Series C | – | Trident Growth Partners | |
| Jun 2026 | $1.34M | Series B | – | Bertelsmann India Investments | |
| Nov 2025 | $209,768 | Series B | – | Stride Ventures, Trifecta Capital | – |
| May 2025 | $81,188 | Series B | – | Stride Ventures | – |
| Sep 2024 | $439,905 | Series B | – | Nat Habit Angel Investors Trust, Stride Ventures | – |
| Dec 2023 | $10.2M | Series B | $40.55M | Bertelsmann India Investments | |
| Apr 2022 | $4.07M | Series A | $9.23M | Fireside Ventures | |
| May 2021 | – | Series A | – | – | – |
| Apr 2020 | $1.74M | Series A | $••••• | Surge | |
| Mar 2020 | $47,033 | Angel Round | $••••• | Naveen Baweja, Madhu Jaidhara |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2023 | $40.55M | •••••••• |
| Apr 2022 | $9.23M | •••••••• |
| Apr 2020 | $••••• | •••••••• |
Full valuation and stage history of NatHabit
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $40.55M (Dec 2023). 29 investors in total: 19 institutional and 10 angel.
Investors in NatHabit
NatHabit has secured backing from 29 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Angel List, Wellfound and Alteria Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt is provided to growth-stage companies for business scaling. | – | strideventures.global | Delhi, India | |
Venture capital firm backed by Bertelsmann | 2012 | biifund.com | Abcoude, Netherlands | |
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Single family office of K Dinesh, co-founder of Infosys | – | mirabilisinvestment.tcc.mode | Bengaluru, India | |
Investment office backing consumer sector companies in India. | 2014 | sharrpventures.com | Mumbai, India | |
Early-stage investments in beauty and wellness tech startups are targeted. | – | amazonindiafund.tcc.mode | - | |
Investment support is provided to startups by Whiteboard Capital. | 2017 | whiteboardcap.com | Mumbai, India | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Investments are made in early-stage companies by Titan Capital. | – | titancapital.vc | Gurugram, India | |
Venture debt funding and structured finance for innovative startups in India. | 2018 | alteriacapital.com | Mumbai, India |
Investor details for NatHabit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Naturohabit Private Limited (NatHabit)
Naturohabit Private Limited is the primary company behind NatHabit. The board of Naturohabit Private Limited currently have 3 directors; the longest-serving is Swagatika Das, appointed in 2019. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Swagatika Das DIN 07422461 | Director | 06 Mar 2019 | 7 yrs 7 mo | Naturohabit Private Limited |
| Gaurav Agarwal DIN 07195728 | Director | 18 Nov 2020 | 5 yrs 10 mo | Naturohabit Private Limited |
| Dipanjan Basu DIN 06729773 | Nominee Director | 24 Nov 2022 | 3 yrs 10 mo | Naturohabit Private Limited |
People of NatHabit
22 people are tracked at NatHabit (5 in leadership, 17 in team); the tracked headcount is 213.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Priyanka Dandia | Director, Creative | Leadership |
Sanjog Dash | Vice President, E-commerce | Leadership |
Chaitanya Salunke | Director | Leadership |
Preetam Singh Rathore | Manager | Team |
Vartika Mittal | Manager | Team |
Ketan Gupta | Assistant Manager | Team |
Shilpa Hait | Assistant Creative Manager | Team |
Navdha Mahajan | Assistant Manager Research Development | Team |
Susmita Das | Content Creator | Team |
Anshu Jain (Aarushee) | Assistant Manager | Team |
Nitin Rosay | Senior Photographer & Videographer | Team |
Gautam Sehgal | Sr. Photographer & Videographer | Team |
Komal Sharma | Manager, R&d | Team |
Ayush Mallik | Operation | Team |
Naveen Singh | Talent Acquisition Manager | Team |
Roopal Bhandari | Senior Marketing Associate | Team |
Charisma Nathan | Senior Category Manager | Team |
Pramod Saraswat | Senior Software Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for NatHabit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of NatHabit
Figures of Naturohabit Private Limited, the primary company behind NatHabit, for FY 2025. Revenue was ₹109 Cr (+49% year on year). Net loss was -₹28.96 Cr (-26% margin). EBITDA was -₹25.24 Cr (-23% margin). Revenue has grown at a compounded annual rate of +88% over three years and +202% over five years.
- ₹109 CrRevenue · FY 2025 · +49% YoY
- -₹28.96 CrNet loss · -26% margin
- -₹25.24 CrEBITDA · -23% margin
- ₹29.48 CrPaid-up capital
- 213Employees (provident fund records)
- +88%Revenue CAGR, 3 years
- +202%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Naturohabit Private Limited are on its company page.
Detailed financial statements for NatHabit
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of NatHabit
4 dated milestones of NatHabit across 8 years, from founding to its latest funding, stage changes and deals.
- Founded NatHabit is founded.
- Funding First funding round of $481K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $14.7M.
Competitors of NatHabit
NatHabit has 8 listed competitors in our database, 7 of them funded. They include The Ayurveda Experience, Asta Berry Biosciences, Just Herbs, The Ayurveda and Vedix, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theayurvedaexperience.com | 2010 | Singapore | $33M | – | Provides online sales of Ayurvedic face, body, hair care, and educational resources. | |
| astaberry.com | 1950 | Delhi, India | $50,125 | 212 | Ayurvedic skincare and cosmetics are manufactured and distributed globally. | |
| justherbs.in | 2002 | Sahibzada Ajit Singh Nagar, India | $1.57M | 2,011 | Ayurvedic skin care products are manufactured and marketed. | |
| theayurvedaco.com | 2021 | Gurugram, India | $15.91M | 77 | Multi-category ayurvedic beauty and wellness products are offered online. | |
| vedix.com | 2017 | Hyderabad, India | – | 107 | Personalized ayurvedic haircare and skincare regimens are provided online. | |
| bluenectar.co.in | 2020 | Gurugram, India | $2.34M | 9 | Ayurvedic skin and hair care products are sold online. | |
| haeal.com | 2014 | Hyderabad, India | $1.6M | 37 | Multi-category organic beauty products are offered online by Haeal. | |
| herbyangel.com | 2022 | Noida, India | $2.5M | 74 | Online platform offering ayurvedic personal care products for babies and kids |
Detailed competitors of NatHabit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of NatHabit
The website of NatHabit (nathabit.in) receives about 1.3M visits a month and ranks #34,998 among all websites worldwide, #1,684 in Beauty and Cosmetics.
- Monthly visits1.3M
▼ 28.6% vs previous month
- Unique visitors850.6K
per month
- Global rank#34,998
among all websites
- Category rank#1,684
Lifestyle · Beauty and Cosmetics
- Bounce rate17%
- Pages per visit2.4
- Average visit53 sec
- DevicesDesktop 4% · Mobile 97%
Websites whose visitors overlap most with NatHabit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| soulflower.in | 100% | 209.3K | #134,973 | View details | |
| avimeeherbal.com | 95% | 1M | #85,963 | View details | |
| deyga.in | 90% | 336.9K | #141,446 | View details | |
| blenditrawapothecary.in | 89% | 56.5K | #412,944 | View details | |
| beminimalist.co | 89% | 3M | #16,278 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NatHabit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as NatHabit (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Nathabit
Complete news archive for NatHabit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Articles about NatHabit on our blog
Frequently Asked Questions about NatHabit
NatHabit was founded in 2018 and raised its 1st funding round 2 years after it was founded.
NatHabit is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
NatHabit is a funded company, having raised a total of $33.32M across 11 funding rounds to date. The company's 1st funding round was a Angel Round of $47.03K, raised on Jan 2020.
NatHabit has 213 employees.
The primary company behind NatHabit, Naturohabit Private Limited, reported revenue of ₹109 Cr for FY 2025, up 49% year on year.
NatHabit was founded in 2018 and is headquartered in Gurugram, India. An online platform is operated to offer beauty and skincare items, including face masks, face packs, deep cleansing lotions, hair products, and bath essentials. The company focuses on e-commerce distribution within the personal care sector, serving customers through its domain nathabit.in. Co-founders Swagatika Das and Gaurav Agarwal lead the operations.
NatHabit's top competitors include Just Herbs, The Ayurveda and Asta Berry Biosciences.
NatHabit offers Tri-Leaf Rosemary Navdha Shampoo, Active Aloe Cactus Hydra Lift Gel, Brightening Ubtan Tikta Face Wash, and Pure Almond Baby Oil.
NatHabit has 29 investors. Key investors include Angel List, Wellfound, Alteria Capital, Whiteboard Capital, and Sharrp Ventures.
The valuation of NatHabit is $40.55M as of Dec 2023.
NatHabit operates through Naturohabit Private Limited.
The legal entities of NatHabit currently have 4 directors, including Aishwarya Choudhary, Dipanjan Basu, Swagatika Das and others.