About UpContent
UpContent is a company based in Pittsburgh (United States) founded in 2017. UpContent has raised $1.6 million across 1 funding round from investors including Innovation Works, Reinforced Ventures and Mountain State Capital. UpContent offers products and services including UpContent Software and API Integrations. UpContent operates in a competitive market with competitors including Taboola, Scoop.it, Magnify, OwnLocal and Fashion Cloud, among others.
- Headquarter Pittsburgh, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website upcontent.com
- Social LinkedIn X Facebook
- Total Equity Funding$1.6M (USD)
in 1 rounds
- Latest Funding Round$1.6M (USD), Seed
Apr 2020
- InvestorsInnovation Works
& 4 more
Products & Services of UpContent
UpContent offers a comprehensive portfolio of products and services, including UpContent Software and API Integrations.
Software for recommending and curating content for marketing needs.
Features for connecting with social and web tools for content distribution.
Funding Insights of UpContent
UpContent has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.6 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.6M
- Total Rounds 1
- Last Round Seed — $1.6M
- First Round $1.6M
(Apr 2020)
- Investors Count 5
All 1 funding rounds of UpContent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $1.6M | Seed | – | Reinforced Ventures, Mountain State Capital | – |
5 investors in total: 5 institutional.
Investors in UpContent
UpContent has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Innovation Works, Reinforced Ventures and Mountain State Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Micro-venture capital investments in tech sectors are managed. | – | reinforcedventures.com | Pittsburgh, United States | |
Venture capital investments are made in early-stage scaling companies. | – | mountainstatecapital.com | Morgantown, United States | |
Software, hardware, and life sciences startups are funded and accelerated. | 1999 | innovationworks.org | Pittsburgh, United States | |
Early-growth stage capital is provided to technology ventures. | – | benivc.com | - | |
Financing and valuation services are provided to innovative startups. | – | audreyskitchen.org | - |
Investor details for UpContent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of UpContent
8 people are tracked at UpContent (2 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Matthew Beatty | Director of Engineering | Leadership |
Scott Rogerson | CEO & Founder | Leadership |
Tess Lameyer | Fullstack Engineer | Team |
Dylan Czartoryski | Customer Success Manager | Team |
Sabina Hartnett | Full Stack Engineer | Team |
Danny Collins | Software Engineer | Team |
Bethany Dameron | Content Manager | Team |
Hannah Scott | Implementation Specialist | Team |
Complete people profiles for UpContent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of UpContent
2 dated milestones of UpContent across 3 years, from founding to its latest funding, stage changes and deals.
- Founded UpContent is founded.
- Funding First funding round of $1.6M.
Competitors of UpContent
UpContent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Scoop.it, Magnify, OwnLocal and Fashion Cloud, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| scoop.it | 2010 | San Francisco, United States | $2.6M | 797 | Content curation and social sharing platform for businesses | |
| magnify.net | 2002 | New York, United States | $3.39M | – | Online video curation platform | |
| ownlocal.com | 2010 | Austin, United States | $6.05M | 12 | Traditional ads are converted to digital campaigns for local media. | |
| fashion.cloud | 2015 | Hamburg, Germany | $26.34M | 42 | Online platform for brands to source digital content in the fashion industry | |
| storify.com | 2010 | San Francisco, United States | $2.01M | – | Social media content curation platform | |
| roojoom.com | 2012 | Tel Aviv, Israel | $600,000 | – | Content Curation and Marketing tool | |
| smallrivers.com | 2008 | Lausanne, Switzerland | – | – | Content curation platform | |
| irys.xyz | 2010 | London, United Kingdom | $18.7M | – | Irys was founded in 2010 in London by Josh Benaron. | |
| miappi.com | 2012 | London, United Kingdom | $470,569 | 4 | Content curation solutions are provided for enterprise social media aggregation. |
Detailed competitors of UpContent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of UpContent
The website of UpContent (upcontent.com) receives about 10.7K visits a month and ranks #2,370,497 among all websites worldwide, #10,445 in Marketing and Advertising.
- Monthly visits10.7K
▲ 5% vs previous month
- Unique visitors4.5K
per month
- Global rank#2,370,497
among all websites
- Category rank#10,445
Business and Consumer Services · Marketing and Advertising
- Bounce rate49%
- Pages per visit1.5
- Average visit42 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with UpContent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| convinceandconvert.com | 100% | 31.8K | #958,090 | View details | |
| swaygroup.com | 99% | 680.7K | #2,280,934 | View details | |
businessesgrow.com | businessesgrow.com | 94% | – | #931,599 | – |
| clearvoice.com | 84% | 161.5K | #254,502 | View details | |
newsletterpro.com | newsletterpro.com | 67% | – | #1,873,239 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for UpContent
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Upcontent
Complete news archive for UpContent
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to UpContent
10 companies that operate in the same segment as UpContent (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about UpContent
UpContent was founded in 2017 and raised its 1st funding round 3 years after it was founded.
UpContent is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
UpContent is a funded company, having raised a total of $1.6M across 1 funding round to date. The company's 1st funding round was a Seed of $1.6M, raised on Apr 2020.
UpContent was established in 2017 in Pittsburgh, United States, as a platform in the content technology sector. Curated content is discovered, collaborated on, and distributed by users to engage audiences. News and blog articles aligned with brand standards are sourced, sorted, read, and interacted with. Integrations with Hubspot, MailChimp, Lately, Shutterstock, Wix, Socxo, and other tools are facilitated to support operations.
UpContent offers UpContent Software and API Integrations.
UpContent has 5 investors. Key investors include Innovation Works, Reinforced Ventures, Mountain State Capital, BENI Venture Capital, and Audrey's Kitchen.