About Upwardli
Upwardli is a company based in Seattle (United States) founded in 2021 by Danielle Hill, Ryan Steingard, Aaron Gregory, and Chris Hasz.. Upwardli has raised $10.95 million across 2 funding rounds from investors including Techstars, Dundee Venture Capital and J4.Ventures. Upwardli offers products and services including Credit Builder Card Program and Rent Reporting. Upwardli operates in a competitive market with competitors including Credit Karma, QuinStreet, Bankrate, LowerMyBills and Credit Cards, among others.
- Headquarter Seattle, United States
- Founders Danielle Hill, Ryan Steingard, Aaron Gregory, Chris Hasz
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Upward Financial Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.95 M (USD)
in 2 rounds
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Latest Funding Round
$8 M (USD), Seed
Nov 07, 2025
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Investors
Techstars
& 6 more
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Employee Count
Employee Count
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Products & Services of Upwardli
Upwardli offers a comprehensive portfolio of products and services, including Credit Builder Card Program and Rent Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Helps users build credit through card-based recurring payments.
Reports rent payments to improve user credit history.
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Funding Insights of Upwardli
Upwardli has successfully raised a total of $10.95M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $8 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $8.0M
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First Round
First Round
(02 Feb 2023)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Seed - Upwardli | Valuation |
investors |
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| Feb, 2023 | Amount | Seed - Upwardli | Valuation | Dundee Venture Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upwardli
Upwardli has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Techstars, Dundee Venture Capital and J4.Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed funding is offered by Dundee Venture Capital.
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Founded Year | Domain | Location | |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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Venture capital is provided to early-stage tech startups by J4.Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Upwardli
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Upwardli
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upwardli Comparisons
Competitors of Upwardli
Upwardli operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Credit Karma, QuinStreet, Bankrate, LowerMyBills and Credit Cards, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Credit score checking and comparison platform for financial products
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| domain | founded_year | HQ Location |
Personal loans, credit cards, and savings products are compared online.
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| domain | founded_year | HQ Location |
Personal finance content is aggregated, published, and distributed online.
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| domain | founded_year | HQ Location |
Utility and financial services plans are compared online.
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| domain | founded_year | HQ Location |
Credit card information and comparisons are provided to consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Upwardli
Frequently Asked Questions about Upwardli
When was Upwardli founded?
Upwardli was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Upwardli located?
Upwardli is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Who is the current CEO of Upwardli?
Aaron Gregory is the current CEO of Upwardli. They have also founded this company.
Is Upwardli a funded company?
Upwardli is a funded company, having raised a total of $10.95M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.95M, raised on Feb 02, 2023.
What does Upwardli do?
Upwardli was founded in 2021 and is headquartered in Seattle, United States. An online platform is operated for comparing financial services, with a focus on credit-building tools and loan options. Resources and tools are provided through a blog to assist in improving credit scores. Immigrant customers are primarily served in the fintech sector.
Who are the top competitors of Upwardli?
Upwardli's top competitors include Credit Karma, QuinStreet and LowerMyBills.
What products or services does Upwardli offer?
Upwardli offers Credit Builder Card Program and Rent Reporting.
Who are Upwardli's investors?
Upwardli has 7 investors. Key investors include Techstars, Dundee Venture Capital, J4.Ventures, Cascade Seed Fund, and Avesta Fund.
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