About Upwardli
Upwardli is a company based in Seattle (United States) founded in 2021 by Danielle Hill, Ryan Steingard, Aaron Gregory, and Chris Hasz. Upwardli has raised $10.95 million across 2 funding rounds from investors including Techstars, Dundee Venture Capital and J4.Ventures. Upwardli offers products and services including Credit Builder Card Program and Rent Reporting. Upwardli operates in a competitive market with competitors including Credit Karma, QuinStreet, Bankrate, LowerMyBills and Credit Cards, among others.
- Headquarter Seattle, United States
- Founders Danielle Hill, Ryan Steingard, Aaron Gregory, Chris Hasz
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Sectors
Financial Services
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Phone
Locked
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Website
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Social
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- Legal Name Upward Financial Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$10.95 M (USD)
in 2 rounds
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Latest Funding Round
$8 M (USD), Seed
Nov 07, 2025
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Investors
Techstars
& 6 more
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Employee Count
Not available
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Products & Services of Upwardli
Upwardli offers a comprehensive portfolio of products and services, including Credit Builder Card Program and Rent Reporting.
Helps users build credit through card-based recurring payments.
Reports rent payments to improve user credit history.
People of Upwardli
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Funding Insights of Upwardli
Upwardli has successfully raised a total of $10.95M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $8 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Upwardli
Upwardli has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Techstars, Dundee Venture Capital and J4.Ventures.
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Seed funding is offered by Dundee Venture Capital.
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Startups are accelerated globally without sector restrictions through structured programs.
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Venture capital is provided to early-stage tech startups by J4.Ventures.
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Investor details for Upwardli
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Investments & Acquisitions by Upwardli
Investment portfolio details for Upwardli
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Financial Statements - Upwardli
Detailed financials for Upwardli
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Upwardli Comparisons
Peer comparison for Upwardli
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Competitors of Upwardli
Upwardli operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Credit Karma, QuinStreet, Bankrate, LowerMyBills and Credit Cards, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Credit score checking and comparison platform for financial products
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Personal loans, credit cards, and savings products are compared online.
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Personal finance content is aggregated, published, and distributed online.
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Utility and financial services plans are compared online.
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Credit card information and comparisons are provided to consumers.
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Detailed competitors of Upwardli
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Latest news on Upwardli
Complete news archive for Upwardli
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Frequently Asked Questions about Upwardli
Upwardli was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Upwardli is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Aaron Gregory is the current CEO of Upwardli. They have also founded this company.
Upwardli is a funded company, having raised a total of $10.95M across 2 funding rounds to date.
Upwardli was founded in 2021 and is headquartered in Seattle, United States. An online platform is operated for comparing financial services, with a focus on credit-building tools and loan options. Resources and tools are provided through a blog to assist in improving credit scores. Immigrant customers are primarily served in the fintech sector.
Upwardli's top competitors include Credit Karma, QuinStreet and LowerMyBills.
Upwardli offers Credit Builder Card Program and Rent Reporting.
Upwardli has 7 investors. Key investors include Techstars, Dundee Venture Capital, J4.Ventures, Cascade Seed Fund, and Avesta Fund.