About ValuePenguin
ValuePenguin is a Financial Services company based in New York (United States) founded in 2013 by Jonathan Wu and Brian Quinn, and was acquired by LendingTree in December 2018. Personal finance products are researched and compared for users. The company has 1,355 employees. Its website valuepenguin.com draws about 122 thousand monthly visits. Its focus areas include FinTech, Payments, Consumer Payments and Credit Card Comparison Platforms. Its competitors include Credit Karma, American Express and Insurify; 2 of its 3 listed competitors have raised funding.
Company details
ValuePenguin was established in 2013 in New York, United States, as a research firm in the personal finance sector. Analysis is performed on products such as credit cards, insurance plans, consumer and small business loans, bank accounts, and investment brokers. Filtering criteria can be applied by users to obtain curated product lists. Detailed research reports are supplied to support financial choices.
- Headquarters New York, United States
- Employees 1,355
- Founders Jonathan Wu, Brian Quinn
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website valuepenguin.com
- Social LinkedIn X Facebook
- Acquired by LendingTree (Dec 2018)
- Investors
- Employee Count1,355
- Acquired byLendingTree
(Dec 2018)
Investors in ValuePenguin
ValuePenguin has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include LendingTree.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of a platform for loan and other consumer financial product comparison | 1996 | lendingtree.com | Charlotte, United States |
Investor details for ValuePenguin
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People of ValuePenguin
2 people are tracked at ValuePenguin (2 in leadership); the tracked headcount is 1,355.
| Name | Role | Group |
|---|---|---|
Jonathan Wu | Co-Founder | Leadership |
Brian Quinn | Co-Founder | Leadership |
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Timeline of ValuePenguin
2 dated milestones of ValuePenguin across 5 years, from founding to its latest funding, stage changes and deals.
- Founded ValuePenguin is founded.
- Exit Acquired by LendingTree.
Competitors of ValuePenguin
ValuePenguin has 3 listed competitors in our database, 2 of them funded. They include Credit Karma, American Express and Insurify.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| creditkarma.com | 2007 | San Francisco, United States | $869.77M | 1,249 | Credit score checking and comparison platform for financial products | |
| americanexpress.com | 1850 | New York, United States | Financial products for individuals and businesses are compared online. | |||
| insurify.com | 2013 | Cambridge, United States | $154.13M | 67 | Car insurance quotes are compared via an online platform. |
Detailed competitors of ValuePenguin
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Web traffic of ValuePenguin
The website of ValuePenguin (valuepenguin.com) receives about 121.8K visits a month and ranks #278,856 among all websites worldwide, #1,494 in Insurance.
- Monthly visits121.8K
▼ 15.6% vs previous month
- Unique visitors98.7K
per month
- Global rank#278,856
among all websites
- Category rank#1,494
Finance · Insurance
- Bounce rate59%
- Pages per visit2.3
- Average visit51 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with ValuePenguin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| allstate.com | 100% | 11.9M | #3,679 | View details | |
| geico.com | 98% | 13.7M | #2,897 | View details | |
| libertymutual.com | 97% | #7,283 | View details | ||
| progressive.com | 89% | 32.8M | #1,093 | View details | |
| thezebra.com | 88% | 2.9M | #22,120 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ValuePenguin
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Top companies in Alternative Lending
3 companies that operate in the same segment as ValuePenguin (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Valuepenguin
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Frequently Asked Questions about ValuePenguin
ValuePenguin was founded in 2013.
ValuePenguin is headquartered in New York, United States. It is registered at New York, New York, United States.
ValuePenguin has 1,355 employees.
ValuePenguin was established in 2013 in New York, United States, as a research firm in the personal finance sector. Analysis is performed on products such as credit cards, insurance plans, consumer and small business loans, bank accounts, and investment brokers. Filtering criteria can be applied by users to obtain curated product lists. Detailed research reports are supplied to support financial choices.
ValuePenguin's top competitors include Credit Karma, American Express and Insurify.
ValuePenguin has 1 investor. Key investors include LendingTree.
Yes. ValuePenguin was acquired by LendingTree in December 2018.
The website of ValuePenguin receives about 122 thousand visits a month and ranks #278,856 among all websites worldwide.