About Vertro
Vertro is a Technology company based in New York (United States) founded in 1997, and was acquired by Inuvo in October 2011. Digital content engagement is enhanced by Vertros ALOT software portfolio. The company has 69 employees. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Distribution. Its legal entity is Vertro, Inc. Its competitors include Greenfly, ShareThis and AddThis; 3 of its 3 listed competitors have raised funding.
Company details
Vertro is a software and technology company that owns and operates the ALOT product portfolio. ALOTs products enhance the way consumers engage with digital content. It allows users to discover popular third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio who conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements. Vertro was previously known as MIVA. After MIVAs sale of its MIVA Media division, MIVA rebranded to Vertro.
- Headquarters New York, United States
- Employees 69
- Stage Acquired
- SectorsTechnology
- Website vertro.com
- Social LinkedIn
- Acquired by Inuvo (Oct 2011)
- Legal Name Vertro, Inc.
Funding Insights of Vertro
- Total Rounds 1
- Last Round Unspecified — $250,000
- First Round $250,000
(Jun 2010)
All 1 funding rounds of Vertro with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $250,000 | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Vertro
Vertro has secured backing from 1 investor. Prominent investors backing the company include Inuvo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Privacy-based advertising solutions are delivered via AI platforms. | 2009 | inuvo.com | Clearwater, United States |
Investor details for Vertro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Vertro
3 dated milestones of Vertro across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Vertro is founded.
- Funding First funding round of $250K.
- Exit Acquired by Inuvo.
Competitors of Vertro
Vertro has 3 listed competitors in our database, 3 of them funded. They include Greenfly, ShareThis and AddThis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| greenfly.com | 2014 | Los Angeles, United States | $56.92M | 39 | Sports media content is managed and distributed via cloud platform. | |
| sharethis.com | 2007 | Palo Alto, United States | $75.25M | 77 | Content is analyzed and shared through a cloud-based platform. | |
| addthis.com | 2004 | Vienna, United States | $74.87M | Behavioral audience data and marketing tools are provided globally. |
Detailed competitors of Vertro
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vertro
Websites that share an audience with Vertro (vertro.com).
Websites whose visitors overlap most with Vertro. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pultegroupinc.com | 100% | 32.1K | #1,331,517 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Vertro (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Vertro
Vertro was founded in 1997 and raised its 1st funding round 13 years after it was founded.
Vertro is headquartered in New York, United States. It is registered at New York, New York, United States.
Vertro has 69 employees.
Vertro is a software and technology company that owns and operates the ALOT product portfolio. ALOTs products enhance the way consumers engage with digital content. It allows users to discover popular third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio who conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements. Vertro was previously known as MIVA. After MIVAs sale of its MIVA Media division, MIVA rebranded to Vertro.
Vertro has 1 investor. Key investors include Inuvo.
Vertro operates through Vertro, Inc..
Yes. Vertro was acquired by Inuvo in October 2011.