About Vertrue
Vertrue is a company based in Norwalk (United States) founded in 1989 was acquired by Rho Capital Partners in August 2007.. Vertrue operates in a competitive market with competitors including Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others.
- Headquarter Norwalk, United States
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
JPMorgan Chase
& 4 more
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Employee Count
Employee Count
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Acquired by
Rho Capital Partners
(Aug 16, 2007)
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Funding Insights of Vertrue
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2007 | Amount | Debt – Conventional - Vertrue | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vertrue
Vertrue has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include JPMorgan Chase, One Equity Partners and Lehman Brothers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are made in North America and Europe.
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Founded Year | Domain | Location | |
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Early-stage tech startups are invested in by Rho Capital Partners.
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Founded Year | Domain | Location | |
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Venture capital investments are made in disruptive growth companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vertrue
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vertrue
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vertrue Comparisons
Competitors of Vertrue
Vertrue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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Visual effects studio for feature film and advertising production
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Advertising and media services are provided across Africa.
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Marketing & communications company
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| domain | founded_year | HQ Location |
Provider of advertising services
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| domain | founded_year | HQ Location |
Creative solutions are provided for brand building and business challenges.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Vertrue
When was Vertrue founded?
Vertrue was founded in 1989 and raised its 1st funding round 18 years after it was founded.
Where is Vertrue located?
Vertrue is headquartered in Norwalk, United States.
What does Vertrue do?
Vertrue was founded in 1989 in Norwalk, United States, and operates in the internet direct marketing sector. Services include online affinity and loyalty membership programs across categories such as healthcare, security, shopping, and discounts. Fee-based consumer pricing is offered for real estate foreclosures, car auctions, and durables, alongside online dating and lead generation. The company went public in 1996 before being taken private by One Equity Partners in 2007.
Who are the top competitors of Vertrue?
Vertrue's top competitors include GroupM, Cadent and Digital Domain.
Who are Vertrue's investors?
Vertrue has 5 investors. Key investors include JPMorgan Chase, One Equity Partners, Lehman Brothers, Rho Capital Partners, and Oak Investment Partners.
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