About Vertrue
Vertrue is a Business Services company based in Norwalk (United States) founded in 1989, and was acquired by Rho Capital Partners in August 2007. Internet direct marketing and loyalty programs are provided by Vertrue. Its focus areas include Marketing Services and Advertising Agencies. Its competitors include Cadent, Digital Domain and Omnicom Group; 2 of its 3 listed competitors have raised funding.
Company details
Vertrue was founded in 1989 in Norwalk, United States, and operates in the internet direct marketing sector. Services include online affinity and loyalty membership programs across categories such as healthcare, security, shopping, and discounts. Fee-based consumer pricing is offered for real estate foreclosures, car auctions, and durables, alongside online dating and lead generation. The company went public in 1996 before being taken private by One Equity Partners in 2007.
- Headquarters Norwalk, United States
- Stage Acquired
- SectorsBusiness Services
- Website vertrue.com
- Social LinkedIn X
- Acquired by Rho Capital Partners (Aug 2007)
- InvestorsJPMorgan Chase
& 4 more
- Acquired byRho Capital Partners
(Aug 2007)
Funding Insights of Vertrue
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Vertrue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2007 | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in Vertrue
Vertrue has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include JPMorgan Chase, One Equity Partners and Lehman Brothers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in North America and Europe. | 2001 | oneequity.com | New York, United States | |
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Venture capital investments are made in disruptive growth companies. | oakvc.com | Greenwich, United States | ||
Global financial advisory services are provided by the firm. | lehman.com | New York, United States | ||
Financial services are provided to consumers and corporations worldwide. | 2000 | jpmorganchase.com | New York, United States |
Investor details for Vertrue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Vertrue
3 dated milestones of Vertrue across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Vertrue is founded.
- Funding First funding round.
- Exit Acquired by Rho Capital Partners.
Competitors of Vertrue
Vertrue has 3 listed competitors in our database, 2 of them funded. They include Cadent, Digital Domain and Omnicom Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | 74,900 | Marketing & communications company |
Detailed competitors of Vertrue
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Vertrue (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Frequently Asked Questions about Vertrue
Vertrue was founded in 1989 and raised its 1st funding round 18 years after it was founded.
Vertrue is headquartered in Norwalk, United States.
Vertrue was founded in 1989 in Norwalk, United States, and operates in the internet direct marketing sector. Services include online affinity and loyalty membership programs across categories such as healthcare, security, shopping, and discounts. Fee-based consumer pricing is offered for real estate foreclosures, car auctions, and durables, alongside online dating and lead generation. The company went public in 1996 before being taken private by One Equity Partners in 2007.
Vertrue's top competitors include Cadent, Digital Domain and Omnicom Group.
Vertrue has 5 investors. Key investors include JPMorgan Chase, One Equity Partners, Lehman Brothers, Rho Capital Partners, and Oak Investment Partners.
Yes. Vertrue was acquired by Rho Capital Partners in August 2007.