About VIEVE
VIEVE is a Consumer company based in London (United Kingdom) founded in 2019 by Jamie Genevieve. It offers a range of makeup products and tools as a cosmetics company. It operates on a B2C model. VIEVE has raised $9.44 million across 1 funding round from investors including Piper. Its website vievebeauty.com draws about 199 thousand monthly visits. Its focus areas include Consumer Goods, Beauty and Personal Care, Cosmetics and Makeup Products. Its legal entity is VIEVE LTD. Its competitors include Unilever, Avon and Revolution Beauty.
Company details
VIEVE, based in London, focuses on producing consumer products, beauty and personal care, producing cosmetics, and makeup products. Offers a range of makeup products and tools as a cosmetics company. The company prioritizes operational excellence, innovation, and customer-centric approaches for success.
- Headquarters London, United Kingdom
- Founders Jamie Genevieve
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website vievebeauty.com
- Social X Facebook Instagram YouTube
- Legal Name Vieve Ltd
- Date of Incorporation 15 Apr, 2019
- Jurisdiction STRATHAVEN, LANARKSHIRE, SCOTLAND
- Indian entity revenue₹32,020
FY 2020 · +7211% YoY
- Indian entity net loss-₹7.2 Lakh
FY 2020 · -2252% margin
- Indian entity EBITDA-₹7.2 Lakh
FY 2020 · -2240% margin
- Total Equity Funding$9.44M (USD)
in 1 rounds
- Latest Funding Round$9.44M (USD), Private Equity Round
Jan 2026
- Investors
Associated legal entities of VIEVE
VIEVE operates through Amf Wellness Tech Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Amf Wellness Tech Private Limited CIN U74140HR2015PTC057100 | Strike Off | 27 Oct 2015 | Gurgaon, Haryana | ₹0.0 Cr | 2 | View details |
Apps and channels of VIEVE
its YouTube channel VIEVE has 9.01K subscribers and 19 videos.
Videos from VIEVE
The most watched videos on VIEVE's YouTube channel, VIEVE (9.01K subscribers). Click a video to play it here.
More on VIEVE.
Funding Insights of VIEVE
VIEVE has successfully raised a total of $9.44M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $9.44 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.44M
- Total Rounds 1
- Last Round Private Equity Round — $9.44M
- First Round $9.44M
(Jan 2026)
- Investors Count 1
All 1 funding rounds of VIEVE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $9.44M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in VIEVE
VIEVE has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Piper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| piper.co.uk |
Investor details for VIEVE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Amf Wellness Tech Private Limited (VIEVE)
Amf Wellness Tech Private Limited is the primary company behind VIEVE. The board of Amf Wellness Tech Private Limited currently have 2 directors; the longest-serving is Parminder Kaul, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Parminder Kaul DIN 02643568 | Director | 30 Jan 2019 | 7 yrs 8 mo | Amf Wellness Tech Private Limited |
| Veer Jee Kaul DIN 03378280 | Director | 30 Jan 2019 | 7 yrs 8 mo | Amf Wellness Tech Private Limited |
People of VIEVE
1 people are tracked at VIEVE (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jamie Genevieve | Founder | Leadership |
Complete people profiles for VIEVE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
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Financials of VIEVE
Figures of Amf Wellness Tech Private Limited, the primary company behind VIEVE, for FY 2020. Revenue was ₹32,020 (+7211% year on year). Net loss was -₹7.2 Lakh (-2252% margin). EBITDA was -₹7.2 Lakh (-2240% margin). Revenue has grown at a compounded annual rate of -50% over three years.
- ₹32,020Revenue · FY 2020 · +7211% YoY
- -₹7.2 LakhNet loss · -2252% margin
- -₹7.2 LakhEBITDA · -2240% margin
- ₹2.4 LakhPaid-up capital
- -50%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Amf Wellness Tech Private Limited are on its company page.
Detailed financial statements for VIEVE
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of VIEVE
2 dated milestones of VIEVE across 7 years, from founding to its latest funding, stage changes and deals.
- Founded VIEVE is founded.
- Funding First funding round of $9.4M.
Competitors of VIEVE
VIEVE has 3 listed competitors in our database. They include Unilever, Avon and Revolution Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unilever.com | 1872 | London, United Kingdom | 128 | A global consumer goods business with diverse product offerings. | ||
| avonworldwide.com | 1886 | London, United Kingdom | Beauty and spa services are provided globally by Avon. | |||
| revolutionbeauty.com | 2014 | Queenborough, United Kingdom | 158 | Internet first brand of beauty and personal care products |
Detailed competitors of VIEVE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of VIEVE
The website of VIEVE (vievebeauty.com) receives about 199.1K visits a month and ranks #198,427 among all websites worldwide, #10,475 in Beauty and Cosmetics.
- Monthly visits199.1K
▼ 0.5% vs previous month
- Unique visitors72.1K
per month
- Global rank#198,427
among all websites
- Category rank#10,475
Lifestyle · Beauty and Cosmetics
- Bounce rate48%
- Pages per visit2.9
- Average visit1 min 18 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with VIEVE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| farahomidi.com | 100% | 49.4K | #615,878 | View details | |
| versedskin.com | 99% | 101K | #319,568 | View details | |
| oakessentials.com | 96% | 22K | #1,237,272 | View details | |
| makeupbymario.com | 89% | 270.8K | #95,567 | View details | |
| violettefr.com | 88% | 256.4K | #148,104 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for VIEVE
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Vieve
Complete news archive for VIEVE
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- Brand-specific news history
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Frequently Asked Questions about VIEVE
VIEVE was founded in 2019 and raised its 1st funding round 7 years after it was founded.
VIEVE is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
VIEVE is a funded company, having raised a total of $9.44M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $9.44M, raised on Jan 2026.
The primary company behind VIEVE, Amf Wellness Tech Private Limited, reported revenue of ₹32,020 for FY 2020, up 7211% year on year.
VIEVE, based in London, focuses on producing consumer products, beauty and personal care, producing cosmetics, and makeup products. Offers a range of makeup products and tools as a cosmetics company. The company prioritizes operational excellence, innovation, and customer-centric approaches for success.
VIEVE's top competitors include Unilever, Revolution Beauty and Avon.
VIEVE has 1 investor. Key investors include Piper.
VIEVE operates through Amf Wellness Tech Private Limited.
The legal entities of VIEVE currently have 2 directors, including Parminder Kaul, Veer Jee Kaul.
The website of VIEVE receives about 199 thousand visits a month and ranks #198,427 among all websites worldwide.