About Makeup By Mario
Makeup By Mario is a company based in New York (United States) founded in 2020 by Mario Dedivanovic. Makeup By Mario has raised $40 million across 1 funding round from investors including Silas Capital and Provenance. Makeup By Mario operates in a competitive market with competitors including Glossier, Minimalist, E.L.F Cosmetics, Function of Beauty and Beautycounter, among others.
- Headquarter New York, United States
- Founders Mario Dedivanovic
- Stage Minicorn
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website makeupbymario.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$40M (USD)
in 1 rounds
- Latest Funding Round$40M (USD), Series C
Jan 2023
- InvestorsSilas Capital
& 1 more
Funding Insights of Makeup By Mario
Makeup By Mario has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series C round of $40 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 1
- Last Round Series C — $40M
- First Round $40M
(Jan 2023)
- Investors Count 2
All 1 funding rounds of Makeup By Mario with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $40M | Series C | $200M | Silas Capital |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2023 | $200M | •••••••• |
Last known valuation $200M (Jan 2023). 2 investors in total: 2 institutional.
Investors in Makeup By Mario
Makeup By Mario has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Silas Capital and Provenance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm making growth stage investments | 2012 | silascapital.com | New York, United States | |
Consumer brands are supported by Provenance for growth and innovation. | – | provenance.digital | Beverly Hills, United States |
Investor details for Makeup By Mario
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Makeup By Mario
30 people are tracked at Makeup By Mario (15 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Mario Dedivanovic | Founder & CEO | Leadership |
Rasa Gardiner | Senior Director Of Global Education | Leadership |
Mikena Truell | Director of Finance | Leadership |
Kai Vinson | Vice President of Global Business Development | Leadership |
Tresha B. | Executive Assistant To Global President & Cfo/coo | Leadership |
Gia Sarkis | Associate Art Director, Brand & Social | Leadership |
Alicia Valencia | Global President | Leadership |
Brielle Opsis | Sr. Director, Business Development & Client Experience | Leadership |
Jenna Frankel, MPS | Senior Director Global Marketing | Leadership |
Kristen Rho | Senior Director, Creative Operations | Leadership |
Tony Gajewski | Chief Financial Officer/chief Operating Officer | Leadership |
Deissy Villa Morocho | Director Of Social Commerce | Leadership |
Oskar Chabrowski | Chief Marketing Officer | Leadership |
Paula Sutter | Director | Leadership |
Michael J. Hastings | Vp, Ecommerce | Leadership |
Mila Hooks | Global Ecommerce Manager | Team |
Karina Quintanilla | Sales and Education Manager-NJ/PA | Team |
Dani Keeton | Client Experience | Team |
Farrah E. | Assistant Manager, Social Media & Content | Team |
شیوا حسینی | Makeup Artist | Team |
10 more people are available in the full profile.
Complete people profiles for Makeup By Mario
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Makeup By Mario
3 dated milestones of Makeup By Mario across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Makeup By Mario is founded.
- Funding First funding round of $40.0M.
- Milestone Reaches Minicorn status.
Competitors of Makeup By Mario
Makeup By Mario operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, E.L.F Cosmetics, Function of Beauty and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| mentedcosmetics.com | 2016 | New York, United States | $9M | – | Internet first brand offering cosmetic products |
Detailed competitors of Makeup By Mario
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Makeup By Mario
The website of Makeup By Mario (makeupbymario.com) receives about 270.8K visits a month and ranks #95,567 among all websites worldwide, #4,861 in Beauty and Cosmetics.
- Monthly visits270.8K
▼ 32.5% vs previous month
- Unique visitors195.7K
per month
- Global rank#95,567
among all websites
- Category rank#4,861
Lifestyle · Beauty and Cosmetics
- Bounce rate37%
- Pages per visit4.5
- Average visit1 min 43 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Makeup By Mario. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
josiemaran.com | josiemaran.com | 97% | – | – | – |
| hudabeauty.com | 92% | 957.7K | #30,446 | View details | |
| versedskin.com | 90% | 101K | #319,568 | View details | |
| jonesroadbeauty.com | 89% | 2.7M | #23,581 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Makeup By Mario
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Makeup By Mario
Complete news archive for Makeup By Mario
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Makeup By Mario
10 companies that operate in the same segment as Makeup By Mario (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Makeup By Mario
Makeup By Mario was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Makeup By Mario is headquartered in New York, United States. It is registered at New York, New York, United States.
Mario Dedivanovic is the current CEO of Makeup By Mario. They have also founded this company.
Makeup By Mario is a funded company, having raised a total of $40M across 1 funding round to date. The company's 1st funding round was a Series C of $40M, raised on Jan 2023.
Makeup By Mario was founded in 2020 in New York, United States, by Mario Dedivanovic as founder and CEO. Operations focus on the cosmetics sector through an online-first model. A range of products is provided, including highlighters, lipsticks, eyeshadows, eye pencils, makeup remover wipes, and makeup brushes. Video tutorials for product application are also made available to customers.
Makeup By Mario's top competitors include Glossier, Minimalist and E.L.F Cosmetics.
Makeup By Mario has 2 investors. Key investors include Silas Capital, and Provenance.
The valuation of Makeup By Mario is $200M as of Jan 2023.
The website of Makeup By Mario receives about 271 thousand visits a month and ranks #95,567 among all websites worldwide.