Makeup By Mario

New York, United States Founded: 2020 • Age: 6 yrs
Multi-category cosmetics products are offered by an internet-first brand.

About Makeup By Mario

Makeup By Mario is a company based in New York (United States) founded in 2020 by Mario Dedivanovic.. Makeup By Mario has raised $40 million across 1 funding round from investors including Silas Capital and Provenance. Makeup By Mario operates in a competitive market with competitors including Glossier, Minimalist, E.L.F Cosmetics, Function of Beauty and Beautycounter, among others.

  • Headquarter New York, United States
  • Founders Mario Dedivanovic
  • Stage Minicorn
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $40 M (USD)

    in 1 rounds

  • Latest Funding Round
    $40 M (USD), Series C

    Jan 19, 2023

  • Investors
  • Employee Count
    Employee Count
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People of Makeup By Mario
Headcount 10-50
Employee Profiles 30
Employee Profiles
People
Rasa Gardiner
Senior Director Of Global Education
People
Mila Hooks
Global Ecommerce Manager
People
Farrah E.
Assistant Manager, Social Media & Content
People
شیوا حسینی
Makeup Artist

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Funding Insights of Makeup By Mario

Makeup By Mario has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series C round of $40 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series C — $40.0M
  • First Round

    (19 Jan 2023)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2023 Amount Series C - Makeup By Mario Valuation Silas Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Makeup By Mario

Makeup By Mario has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Silas Capital and Provenance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm making growth stage investments
Founded Year Domain Location
Consumer brands are supported by Provenance for growth and innovation.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Makeup By Mario

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Makeup By Mario

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Makeup By Mario Comparisons

Employees
+
Add Comparison
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Competitors of Makeup By Mario

Makeup By Mario operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, E.L.F Cosmetics, Function of Beauty and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multicategory beauty products are offered via an internet-first brand.
domain founded_year HQ Location
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
domain founded_year HQ Location
Multi-category color cosmetics are provided by an internet-first brand.
domain founded_year HQ Location
Customized skin and hair care products are provided online.
domain founded_year HQ Location
Multi-category beauty products are offered online by Beautycounter.
domain founded_year HQ Location
A variety of makeup products is offered by Too Faced.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Makeup By Mario

Frequently Asked Questions about Makeup By Mario

When was Makeup By Mario founded?

Makeup By Mario was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is Makeup By Mario located?

Makeup By Mario is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Makeup By Mario?

Mario Dedivanovic is the current CEO of Makeup By Mario. They have also founded this company.

Is Makeup By Mario a funded company?

Makeup By Mario is a funded company, having raised a total of $40M across 1 funding round to date. The company's 1st funding round was a Series C of $40M, raised on Jan 19, 2023.

What does Makeup By Mario do?

Makeup By Mario was founded in 2020 in New York, United States, by Mario Dedivanovic as founder and CEO. Operations focus on the cosmetics sector through an online-first model. A range of products is provided, including highlighters, lipsticks, eyeshadows, eye pencils, makeup remover wipes, and makeup brushes. Video tutorials for product application are also made available to customers.

Who are the top competitors of Makeup By Mario?

Makeup By Mario's top competitors include Glossier, Minimalist and E.L.F Cosmetics.

Who are Makeup By Mario's investors?

Makeup By Mario has 2 investors. Key investors include Silas Capital, and Provenance.

What is Makeup By Mario's valuation?

The valuation of Makeup By Mario is $200M as of Jan 2023.

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