About Viralize
Viralize is a Media & Entertainment company based in Florence (Italy) founded in 2013, and was acquired by vetrya in March 2019. Video content is monetized and distributed through a cloud-based platform. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device.
Company details
Viralize was founded in 2013 in Florence, Italy, as a cloud-based platform focused on video content monetization and distribution within the digital media sector. Solutions are provided to advertisers, publishers, and video creators, including multi-screen video delivery and inline or auto-play features across platforms. Websites are enabled for monetization using premium videos. Clients served include FOX, Colgate, Renault, and Fiat.
- Headquarters Florence, Italy
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Website viralize.com
- Social LinkedIn X Facebook
- Acquired by vetrya (Mar 2019)
Funding Insights of Viralize
- Total Rounds 4
- Last Round Grant β $81,000
- Investors Count 4
All 4 funding rounds of Viralize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $81,000 | Grant | β | β | |
| Apr 2015 | Seed | β | β | ||
| Apr 2014 | Seed | β | β | ||
| Aug 2013 | Seed | β | β |
5 investors in total: 5 institutional.
Investors in Viralize
Viralize has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Aruba, vetrya and Club Digitale.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Club Digitale is engaged in investing in digital startups. | clubdigitale.it | Milan, Italy | ||
Venture capital investments are made in innovative early-stage companies. | 2015 | p101.it | Milan, Italy | |
Seed-stage tech-focused micro-VC funding companies in Italy | cii2.com | Milan, Italy | ||
Housing and colocation service using Tier 4 data center | 2011 | aruba.it | Ponte San Pietro, Italy | |
Provider of telecommunication services | 2010 | vetrya.com | Orvieto, Italy |
Investor details for Viralize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Viralize
2 people are tracked at Viralize (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Paola de Bona | Global Head Of Supply Ops Southern Europe & Latam | Leadership |
Stefania Guidetti | Ad Operation Manager | Team |
Complete people profiles for Viralize
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Viralize
4 dated milestones of Viralize across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Viralize is founded.
- Funding First funding round.
- Funding Latest funding round, Grant, of $81K.
- Exit Acquired by vetrya.
Web traffic of Viralize
The website of Viralize (viralize.com) receives about 3.8K visits a month.
- Monthly visits3.8K
▲ 86.8% vs previous month
Websites whose visitors overlap most with Viralize. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
osak.com | osak.com | 100% | #32,449 | β | |
| magnite.com | 97% | 121.2K | #314,716 | View details | |
| paypal.com | 85% | 487.9M | #58 | View details | |
ok.de | ok.de | 83% | #123,451 | β | |
| taboola.com | 81% | 276.1M | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Viralize
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Viralize
Frequently Asked Questions about Viralize
Viralize was founded in 2013.
Viralize is headquartered in Florence, Italy.
Viralize was founded in 2013 in Florence, Italy, as a cloud-based platform focused on video content monetization and distribution within the digital media sector. Solutions are provided to advertisers, publishers, and video creators, including multi-screen video delivery and inline or auto-play features across platforms. Websites are enabled for monetization using premium videos. Clients served include FOX, Colgate, Renault, and Fiat.
Viralize has 5 investors. Key investors include Aruba, vetrya, Club Digitale, P101, and Club Italia Investimenti 2.
Yes. Viralize was acquired by vetrya in March 2019.

