About Wantable
Wantable is a Retail company based in Milwaukee (United States) founded in 2012. Curated market place offering assortment of womens make up, fashion accessories and intimate apparels. Wantable has raised $6.59 million across 5 funding rounds from investors including Northwestern Mutual and BrightStar Wisconsin Foundation. The company has 336 employees. Its website wantable.com draws about 1.7 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is WANTABLE, INC. Its competitors include DailyLook, Send the Trend and Lapel; 3 of its 3 listed competitors have raised funding.
Company details
Wantable is a marketplace focused on offering curated assortments of womens makeup and jewelry to customers. Wantable sends customers trending boutique, specialty and premium products after conducting a 32 questions quiz to understand the taste of the customer. An assortment of 4-5 products is then sent to the customers which they can return if they dont like. The customers pay only for the products they like. However they have to pay a fixed consulting fee for some specific assortment of products. Top brands like Kibys, ncLA, and Vincent Longo, along with boutique brands like (PLA) Beauty, Liberty Republic, and Soxxy have partnered with Wantable.
- Headquarters Milwaukee, United States
- Employees 336
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website wantable.com
- Social X Facebook
- Legal Name Wantable, Inc.
- Total Equity Funding$6.59M (USD)
in 5 rounds
- Latest Funding Round$1.44M (USD), Series D
May 2018
- InvestorsNorthwestern Mutual
& 1 more
- Employee Count336
Funding Insights of Wantable
Wantable has successfully raised a total of $6.59M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $1.44 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.59M
- Total Rounds 5
- Last Round Series D — $1.44M
- First Round $800,000
(Mar 2013)
- Investors Count 2
All 5 funding rounds of Wantable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $1.44M | Series D | – | – | |
| Dec 2016 | $813,979 | Series C | – | – | – |
| Mar 2016 | $2.03M | Series B | – | – | – |
| Aug 2014 | $1.5M | Series A | – | – | – |
| Mar 2013 | $800,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Wantable
Wantable has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Northwestern Mutual and BrightStar Wisconsin Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Northwestern Mutual is engaged in financial planning and insurance services. | 1857 | northwesternmutual.com | Milwaukee, United States | |
Capital is provided to Wisconsin entrepreneurs for job creation. | brightstarwi.org | Milwaukee, United States |
Investor details for Wantable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Wantable
34 people are tracked at Wantable (9 in leadership, 25 in team); the tracked headcount is 336.
| Name | Role | Group |
|---|---|---|
Lindsey Townsley Birdsall | Director of Marketing & Brand | Leadership |
Wili Roberts | VP of Growth | Leadership |
Jessica Hinsenkamp | Buying Director | Leadership |
Jalem G. | Founder & CEO | Leadership |
Jennifer Lutz | Vice President Merchandising & Product Development | Leadership |
Tyson Ciepluch | President & COO | Leadership |
Jody Galewski | Executive Assistant To The Chief Operating Officer | Leadership |
Kelly Hassing | Director Of Ecommerce & Site Operations | Leadership |
Ashley Carleton | Director of Operations | Leadership |
Ashley Improta | Styling Team Lead | Team |
Abby Caranto | Fashion Copywriter | Team |
Kayla Footit | Senior Product Manager | Team |
Emily Blaser | Customer Service Associate | Team |
Zakiya Samuel | Fashion Stylist | Team |
Lindsay Incorvaja | Senior Style Supervisor | Team |
Dale Reince | Fashion & Product Photographer, Videographer, Digital Technician, Stylist. | Team |
Taryn Barr | Customer Service Supervisor | Team |
Carlyann Campione | Photographer | Team |
Shantelle C Stephens | Senior Customer Service Advocate | Team |
Alec Maduza | Senior Designer | Team |
14 more people are available in the full profile.
Complete people profiles for Wantable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Wantable
3 dated milestones of Wantable across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Wantable is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series D, of $1.4M.
Competitors of Wantable
Wantable has 3 listed competitors in our database, 3 of them funded. They include DailyLook, Send the Trend and Lapel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dailylook.com | 2011 | Los Angeles, United States | $10.5M | Fast fashion apparel and accessories are retailed online. | ||
| sendthetrend.com | 2010 | New York, United States | $3M | E-commerce Accessories Brand | ||
| lapel.co | 2013 | Mountain View, United States | $80,000 | Operates an online platform providing stylist-based recommendations for male clothing. |
Detailed competitors of Wantable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wantable
The website of Wantable (wantable.com) receives about 1.7M visits a month and ranks #18,123 among all websites worldwide, #840 in Fashion and Apparel.
- Monthly visits1.7M
▼ 40.3% vs previous month
- Unique visitors1.3M
per month
- Global rank#18,123
among all websites
- Category rank#840
Lifestyle · Fashion and Apparel
- Bounce rate55%
- Pages per visit3.8
- Average visit2 min 56 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Wantable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bigapplebuddy.com | 100% | #337,148 | View details | ||
| stitchfix.com | 100% | 6M | #8,050 | View details | |
statelymen.com | statelymen.com | 96% | #192,069 | – | |
everydayyoga.com | everydayyoga.com | 92% | #421,180 | – | |
wacoal.ca | wacoal.ca | 92% | #480,798 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wantable
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Wantable (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Wantable
Complete news archive for Wantable
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Wantable
Wantable was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Wantable is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.
Wantable is a funded company, having raised a total of $6.59M across 5 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Mar 2013.
Wantable has 336 employees.
Wantable is a marketplace focused on offering curated assortments of womens makeup and jewelry to customers. Wantable sends customers trending boutique, specialty and premium products after conducting a 32 questions quiz to understand the taste of the customer. An assortment of 4-5 products is then sent to the customers which they can return if they dont like. The customers pay only for the products they like. However they have to pay a fixed consulting fee for some specific assortment of products. Top brands like Kibys, ncLA, and Vincent Longo, along with boutique brands like (PLA) Beauty, Liberty Republic, and Soxxy have partnered with Wantable.
Wantable's top competitors include DailyLook, Send the Trend and Lapel.
Wantable has 2 investors. Key investors include Northwestern Mutual, and BrightStar Wisconsin Foundation.
Wantable operates through Wantable, Inc..
The website of Wantable receives about 1.7 million visits a month and ranks #18,123 among all websites worldwide.