Stitch Fix

San Francisco, United States Founded: 2011 • Age: 15 yrs Listed
Personalized fashion recommendations are offered via an online stylist platform.

About Stitch Fix

Stitch Fix is a publicly listed company based in San Francisco (United States) founded in 2011 by Katrina Lake. Personalized fashion recommendations are offered via an online stylist platform. It operates on a Subscription Services, Direct-to-Consumer (D2C), and Freemium model. Stitch Fix has raised $50.28 million across 5 funding rounds from investors including Lightspeed Venture Partners, Western Technology Investment and Benchmark. The company has 4,570 employees. Stitch Fix has completed 1 acquisition, including Stitch Fix. Its chief executive, as recorded, is Katrina Lake. Its website stitchfix.com draws about 6 million monthly visits. Stitch Fix offers products and services including Personal Styling Service, Freestyle Shopping, and StyleFile. Its focus areas include Fashion Retail and Online Personal Styling. Its legal entity is Stitch Fix, Inc. Its competitors include Cladwell, Trunk Club and Allume; 3 of its 3 listed competitors have raised funding.

Company details

Personalized fashion solutions are offered by Stitch Fix through a unique styling service. Clothing for women, men, and kids is curated by human stylists based on individual style, size, and budget preferences. The service operates in the retail sector, focusing on online personal styling without requiring a subscription. Additional features like Freestyle shopping and StyleFile are provided to enhance user experience and style discovery. Flexible payment options and a wide range of brands are made available to cater to diverse customer needs.

  • Headquarters San Francisco, United States
  • Employees 4,570
  • Founders Katrina Lake
  • Stage Public
  • Sectors
    Retail
  • Website category Lifestyle · Fashion and Apparel
  • Website stitchfix.com
  • Social LinkedIn X Facebook YouTube
  • Legal Name Stitch Fix, Inc.
Key Metrics
  • Annual Revenue
    $1.35 B (USD)
    6.39
    as on Jul 31, 2026
  • Net Profit
    -$12.61 M (USD)
    56.14
    as on Jul 31, 2026
  • EBITDA
    -$7 M (USD)
    62.36
    as on Jul 31, 2026
  • Total Equity Funding
    $50.28M (USD)

    in 5 rounds

  • Latest Funding Round
    $30M (USD), Series C

    Jun 2014

  • Investors
  • Employee Count
    4,570
  • Investments & Acquisitions

Products & Services of Stitch Fix

Stitch Fix offers a comprehensive portfolio of products and services, including Personal Styling Service, Freestyle Shopping, and StyleFile.

Personal Styling Service
Fashion

Personalized clothing selections are curated by human stylists.

Freestyle Shopping
Fashion

Customized online shopping experience is offered for users.

StyleFile
Fashion

Unique style personality is revealed through personalized experience.

Apps and channels of Stitch Fix

Stitch Fix publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Stitch Fix has 6.49K subscribers and 30 videos.

Stitch Fix - Personal Styling
App Store Shopping 4+
Developer: Stitch Fix
View on App Store
Stitch Fix: Style made easy
Google Play Shopping Everyone Free
Developer: Stitch Fix, Inc
View on Google Play
Stitch Fix
YouTube 6.49K subscribers 30 videos Howto & Style
Open channel

Videos from Stitch Fix

The most watched videos on Stitch Fix's YouTube channel, Stitch Fix (6.49K subscribers). Click a video to play it here.

How to Master Cocktail Attire and Casual Dress Codes | Stitch Fix
42.8K views
Your style. Your fit. Our expert picks.
8.8K views
#StitchFixIt Closet Remix feat. Keegan-Michael Key
8K views
Style You Can Feel
4.6K views

More on Stitch Fix.

Funding Insights of Stitch Fix

Stitch Fix has successfully raised a total of $50.28M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $50.28M
  • Total Rounds 5
  • Last Round Series C β€” $30M
  • First Round $775,000

    (Apr 2011)

  • Investors Count 4

All 5 funding rounds of Stitch Fix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2014$30MSeries C–Benchmark, Baseline Ventures
–
Oct 2013$12MSeries B–Benchmark
–
Feb 2013$4.75MSeries A–Baseline Ventures, Lightspeed Venture Partners
Feb 2012$2.75MSeries A––
–
Apr 2011$775,000Seed––
–
Valuation history

4 investors in total: 4 institutional.

Investors in Stitch Fix

Stitch Fix has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners, Western Technology Investment and Benchmark.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Venture capital investments are offered to promising startups.
benchmark.comSan Francisco, United States
Seed and early-stage investments are focused on US tech companies.
baselinev.comSan Francisco, United States
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
1997lsvp.comMenlo Park, United States
Venture debt is provided globally across multiple sectors.
1980westerntech.comPortola Valley, United States
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People of Stitch Fix

396 people are tracked at Stitch Fix (58 in leadership, 6 in board & advisors, 332 in team); the tracked headcount is 4,570.

NameRoleGroup
Katrina Lake
Founder & CEOLeadership
Mike Smith
Board DirectorLeadership
Minesh Shah
Chief Operations OfficerLeadership
Lindsay Johnson Dalberg
People And Culture Business PartnerLeadership
Jayanthi P.
Vp, Data & EngineeringLeadership
Jaymin Shah
Senior Director Of EngineeringLeadership
Ilan P.
Senior Director Of Product ManagementLeadership
Plamena Carhart
Vp, Shared Services And TalentLeadership
Madonna Wong
Director, SEC Reporting And Technical AccountingLeadership
Shae Daberkow
HR Director, People Ops & Shared ServicesLeadership
Debbie Rose Woloshin
CMOLeadership
Matt Baer
CEOLeadership
Rachel Baker
Director, EngineeringLeadership
Todd Turner
Director Of Industrial EngineeringLeadership
Allison Atchley
Senior Director, AccountingLeadership
Tara Creehan
Senior Art DirectorLeadership
Kim Cioto
Vice President OperationsLeadership
David Aufderhaar
CFOLeadership
Christine Nguyen
Director, Creative OperationsLeadership
Lillian Reaume
Chief People OfficerLeadership

376 more people are available in the full profile.

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IPO & Listings of Stitch Fix

Stitch Fix is a publicly listed company on the NASDAQ with ticker symbol SFIX in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date17 Nov 2017
  • Listed onNASDAQ: SFIX
  • Listed entityStitch Fix, Inc.
  • Exchange sectorRetail trade
  • ISINUS8608971078
  • Share price$2.45 (-9.26% on the day) · 2026-10-13
  • Market capitalisation$327.3M
  • EPS (diluted, trailing year)$-0.09
  • Volume (last session)3,007,412

Financials of Stitch Fix

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
2026$1.35B-$12.6M-$7.0M
2025$1.27B-$28.7M-$18.6M
2024$1.34B-$128.8M-$46.7M
2023$1.59B-$172.0M-$75.2M
2022$2.07B-$207.1M-$148.9M
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Detailed financial statements for Stitch Fix

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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Investments & Acquisitions by Stitch Fix

Stitch Fix has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Stitch Fix.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Personalized fashion styling services are provided for diverse customers.
finery.comNew York, United States2016Jul 2019β€’β€’β€’β€’
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Timeline of Stitch Fix

5 dated milestones of Stitch Fix across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Stitch Fix is founded.
  2. Funding First funding round of $775K.
  3. Funding Latest funding round, Series C, of $30.0M.
  4. IPO Lists on the stock exchange (IPO).
  5. Acquisition Acquires Stitch Fix.

Competitors of Stitch Fix

Stitch Fix has 3 listed competitors in our database, 3 of them funded. They include Cladwell, Trunk Club and Allume.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
cladwell.com2012Cincinnati, United States$1.65M
Personal styling and shopping recommendations are delivered through an app.
trunkclub.com2009Chicago, United States$12.44M941
Personalized clothing styling services are provided via subscription model.
allume.co2016San Francisco, United States$3M22
Personal stylist services are offered via an online platform.
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Web traffic of Stitch Fix

The website of Stitch Fix (stitchfix.com) receives about 6M visits a month and ranks #8,050 among all websites worldwide, #349 in Fashion and Apparel.

  • Monthly visits
    6M

    ▲ 27.9% vs previous month

  • Unique visitors
    2M

    per month

  • Global rank
    #8,050

    among all websites

  • Category rank
    #349

    Lifestyle · Fashion and Apparel

Similar websites

Websites whose visitors overlap most with Stitch Fix. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
loft.com
100%
10.3M#3,563View details
thredup.com
100%
19.7M#1,853View details
anntaylor.com
99%
6.6M#6,747View details
ae.com
96%
21.2M#1,268View details
renttherunway.com
96%
3.3M#15,336View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Top companies in Fashion & Lifestyle E-Commerce

2 companies that operate in the same segment as Stitch Fix (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Men's fashion apparel is offered online by Bonobos.
2007New York, New York, United StatesUSD 127.67 M
Online rental platform offering multi-category fashion products and accessories
2009New York, New York, United StatesUSD 326.35 MUSD 306.2 M887
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Related news about Stitch Fix

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Frequently Asked Questions about Stitch Fix

Stitch Fix was founded in 2011.

Stitch Fix is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Katrina Lake is the CEO of Stitch Fix, as recorded in our data. They have also founded this company.

Stitch Fix is a funded company, having raised a total of $50.28M across 5 funding rounds to date. The company's 1st funding round was a Seed of $775K, raised on Apr 2011.

Stitch Fix has 4,570 employees.

Annual revenue of Stitch Fix is $1.35B as on Jul 31, 2026.

Personalized fashion solutions are offered by Stitch Fix through a unique styling service. Clothing for women, men, and kids is curated by human stylists based on individual style, size, and budget preferences. The service operates in the retail sector, focusing on online personal styling without requiring a subscription. Additional features like Freestyle shopping and StyleFile are provided to enhance user experience and style discovery. Flexible payment options and a wide range of brands are made available to cater to diverse customer needs.

Stitch Fix's top competitors include Cladwell, Trunk Club and Allume.

Stitch Fix offers Personal Styling Service, Freestyle Shopping, and StyleFile.

Yes, Stitch Fix is publicly traded on NASDAQ under the ticker symbol SFIX.

Stitch Fix has made 1 acquisition, including Stitch Fix.

Stitch Fix has 4 investors. Key investors include Lightspeed Venture Partners, Western Technology Investment, Benchmark, and Baseline Ventures.

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