About Stitch Fix
Stitch Fix is a Retail company based in New York (United States) founded in 2016 by Whitney Casey, and was acquired by Stitch Fix in July 2019. Personalized fashion styling services are provided for diverse customers. It operates on a On-Demand Services and Direct-to-Consumer (D2C) model. Stitch Fix has raised $5 million across 1 funding round from investors including FARFETCH, Stitch Fix and NEA. Its chief executive, as recorded, is Whitney Casey. The company was acqui-hired. Stitch Fix offers products and services including Personal Styling Service, StyleFile Experience, and Freestyle Shop. Its focus areas include Fashion Retail and Online Personal Styling. Its legal entity is Stitch Fix, Inc. Its competitors include The Yes, ThisNext and ModeWalk; 2 of its 3 listed competitors have raised funding.
Company details
Personalized fashion solutions are offered by Stitch Fix through online styling services for women, men, and kids. Clothing selections are curated by human stylists based on individual style quizzes and feedback. A wide range of sizes and categories, including petite, plus, and maternity, are covered. Unique tools like StyleFile are developed to define personal style, while the Freestyle shop allows tailored online shopping. Flexible delivery options, either on-demand or scheduled, are provided to suit customer preferences in the retail fashion sector.
- Headquarters New York, United States
- Founders Whitney Casey
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website finery.com
- Social LinkedIn Facebook YouTube
- Acquired by Stitch Fix (Jul 2019)
- Legal Name Stitch Fix, Inc.
- Total Equity Funding$5M (USD)
in 1 rounds
- Latest Funding Round$5M (USD), Seed
Jan 2018
- InvestorsFARFETCH
& 10 more
- Acquired byStitch Fix
(Jul 2019)
Products & Services of Stitch Fix
Stitch Fix offers a comprehensive portfolio of products and services, including Personal Styling Service, StyleFile Experience, and Freestyle Shop.
Personalized clothing selections are curated by human stylists.
Unique style personality is revealed through personalized analysis.
Customized online shopping is offered for individual purchases.
Apps and channels of Stitch Fix
its YouTube channel Stitch Fix has 6.49K subscribers and 30 videos.
Videos from Stitch Fix
The most watched videos on Stitch Fix's YouTube channel, Stitch Fix (6.49K subscribers). Click a video to play it here.
More on Stitch Fix.
Funding Insights of Stitch Fix
Stitch Fix has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Seed round of $5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Seed β $5M
- First Round $5M
(Jan 2018)
- Investors Count 10
All 1 funding rounds of Stitch Fix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $5M | Seed | β | New Enterprise Associates |
11 investors in total: 8 institutional and 3 angel.
Investors in Stitch Fix
Stitch Fix has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FARFETCH, Stitch Fix and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Early-stage investments are directed toward female-founded startups by BBG Ventures. | bbgventures.com | New York, United States | ||
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | correlationvc.com | San Francisco, United States | ||
Early-stage technology companies are invested in via thematic research. | nextcoastventures.com | Austin, United States | ||
Early-stage venture capital fund investing in women-led consumer technology companies. | halogenvc.com | |||
Private equity and hedge fund focused on multiple strategies | c.capital | Hong Kong, China | ||
Multi-category fashion products are retailed online for diverse demographics. | 2007 | farfetch.com | London, United Kingdom | |
CC Cotter Cunningham | Angel investor and advisor, ex-CEO of RetailMeNot, active in tech startups | unknown_30d065466553413ca | ||
CZ Carly Zakin | Co-founder of theSkimm, active angel investor in consumer and media startups. | unknown_4dc80b3af01441dba | ||
DW Danielle Weisberg | Co-founder of theSkimm, angel investor in women-led startups | unknown_6f5662c0ae3b470da |
Investor details for Stitch Fix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Stitch Fix
395 people are tracked at Stitch Fix (56 in leadership, 7 in board & advisors, 332 in team).
| Name | Role | Group |
|---|---|---|
Whitney Casey | Founder & CEO | Leadership |
Lindsay Johnson Dalberg | People And Culture Business Partner | Leadership |
Jayanthi P. | Vp, Data & Engineering | Leadership |
Jaymin Shah | Senior Director Of Engineering | Leadership |
Ilan P. | Senior Director Of Product Management | Leadership |
Plamena Carhart | Vp, Shared Services And Talent | Leadership |
Madonna Wong | Director, SEC Reporting And Technical Accounting | Leadership |
Shae Daberkow | HR Director, People Ops & Shared Services | Leadership |
Debbie Rose Woloshin | CMO | Leadership |
Matt Baer | CEO | Leadership |
Rachel Baker | Director, Engineering | Leadership |
Todd Turner | Director Of Industrial Engineering | Leadership |
Allison Atchley | Senior Director, Accounting | Leadership |
Tara Creehan | Senior Art Director | Leadership |
Kim Cioto | Vice President Operations | Leadership |
David Aufderhaar | CFO | Leadership |
Christine Nguyen | Director, Creative Operations | Leadership |
Lillian Reaume | Chief People Officer | Leadership |
Cherryl Valenzuela | Head Of Investor Relations | Leadership |
Jenna Nealon | People And Culture Corporate Business Partner | Leadership |
375 more people are available in the full profile.
Complete people profiles for Stitch Fix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Timeline of Stitch Fix
3 dated milestones of Stitch Fix across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Stitch Fix is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Stitch Fix.
Competitors of Stitch Fix
Stitch Fix has 3 listed competitors in our database, 2 of them funded. They include The Yes, ThisNext and ModeWalk.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theyes.com | 2006 | Burlingame, United States | Personalized product recommendations are delivered via an AI-driven e-commerce platform. | |||
| thisnext.com | 2005 | Santa Monica, United States | $9.9M | Provides a personalized recommendation platform for e-commerce portals. | ||
| modewalk.com | 2011 | Burlingame, United States | $1.8M | Personalized online fashion concierge services are provided for women. |
Detailed competitors of Stitch Fix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Stitch Fix (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Stitch Fix
Complete news archive for Stitch Fix
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Frequently Asked Questions about Stitch Fix
Stitch Fix was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Stitch Fix is headquartered in New York, United States. It is registered at New York, New York, United States.
Whitney Casey is the CEO of Stitch Fix, as recorded in our data. They have also founded this company.
Stitch Fix is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Seed of $5M, raised on Jan 2018.
Personalized fashion solutions are offered by Stitch Fix through online styling services for women, men, and kids. Clothing selections are curated by human stylists based on individual style quizzes and feedback. A wide range of sizes and categories, including petite, plus, and maternity, are covered. Unique tools like StyleFile are developed to define personal style, while the Freestyle shop allows tailored online shopping. Flexible delivery options, either on-demand or scheduled, are provided to suit customer preferences in the retail fashion sector.
Stitch Fix offers Personal Styling Service, StyleFile Experience, and Freestyle Shop.
Stitch Fix has 11 investors. Key investors include FARFETCH, Stitch Fix, NEA, BBG Ventures, and Correlation Ventures.
Stitch Fix operates through Stitch Fix, Inc..
Yes. Stitch Fix was acquired by Stitch Fix in July 2019.

