About WARC
WARC is a Business Services company based in London (United Kingdom) founded in 1985, and was acquired by Ascential in June 2018. It operates as a marketing and advertising services are provided to clients by WARC. It operates on a Subscription Services and Professional Services model. Its website warc.com draws about 216 thousand monthly visits. WARC offers products and services including WARC Strategy, WARC Creative, WARC Media, WARC Advisory, and WARC Learning. Its focus areas include Media, Advertising and Marketing Services. Its legal entity is Informa PLC. Its competitors include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
WARC is recognized as a trusted source for marketing effectiveness insights, catering to leading brands, agencies, media owners, and academic institutions worldwide. Evidence-based research, campaign case studies, and proprietary data tools are offered through a digital platform and advisory services. Solutions are provided across strategy, creative, media, learning, and consultancy sectors to enhance marketing impact and business outcomes. Key areas of focus include trends in advertising effectiveness, creative impact, media strategies, and professional development for marketing professionals.
Products & Services of WARC
WARC offers a comprehensive portfolio of products and services, including WARC Strategy, WARC Creative, WARC Media, WARC Advisory, and WARC Learning.
Marketing strategies are supported by data-driven insights.
Creative campaigns are evaluated for effectiveness metrics.
Media strategies are optimized using current trends.
Tailored advice is provided for marketing leaders.
Digital learning is offered for marketing skills.
Apps and channels of WARC
its YouTube channel WARC has 2.96K subscribers and 30 videos.
Videos from WARC
The most watched videos on WARC's YouTube channel, WARC (2.96K subscribers). Click a video to play it here.
More on WARC.
Investors in WARC
WARC has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ascential.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ascential is integrated into Informa Group for B2B events. | 1947 | ascential.com | London, United Kingdom |
Investor details for WARC
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People of WARC
43 people are tracked at WARC (17 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Lena Roland | Managing Editor, WARC Knowledge | Leadership |
Amy Rodgers | Head of Content, WARC Creative | Leadership |
Paul Coxhill | Managing Director | Leadership |
Stephen Whiteside | Managing Editor, Reporting | Leadership |
James Mcdonald | Director of Data, Intelligence & Forecasting | Leadership |
Elizabeth Kennedy | Head of Sales, Americas | Leadership |
Imaad Ahmed | Marketing Director | Leadership |
David Tiltman | Head of Content | Leadership |
Alexis Gresh | Head Of Advisory, Americas | Leadership |
Aditya Kishore | Insight Director | Leadership |
Katie Sterling | Head of Consultancy | Leadership |
Carole Young | Head of New Business, Asia Pacific | Leadership |
Julia Lee | Associate Director, Strategic Accounts And Business Development | Leadership |
Amanda Benfell | Head Of PR & Press | Leadership |
Shona Peh | Regional Account Director (apac) | Leadership |
Matt Atherton | Head Of New Business EMEA | Leadership |
Suzy Young | Partner Relations | Leadership |
Cathy Taylor | U.S. Commissioning Editor | Team |
Karine Queral | Business Development Manager | Team |
Rory Lewis-Brown | Key Account Manager | Team |
23 more people are available in the full profile.
Complete people profiles for WARC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
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Timeline of WARC
2 dated milestones of WARC across 33 years, from founding to its latest funding, stage changes and deals.
- Founded WARC is founded.
- Exit Acquired by Ascential.
Competitors of WARC
WARC has 8 listed competitors in our database, 3 of them funded. They include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. |
Detailed competitors of WARC
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Web traffic of WARC
The website of WARC (warc.com) receives about 216.3K visits a month and ranks #245,284 among all websites worldwide, #6,890 in Marketing and Advertising.
- Monthly visits216.3K
▲ 13.8% vs previous month
- Unique visitors80.5K
per month
- Global rank#245,284
among all websites
- Category rank#6,890
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit1.8
- Average visit48 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with WARC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brandrepublic.com | brandrepublic.com | 100% | – | #7,987,916 | – |
| thearf.org | 100% | 680.7K | #1,591,962 | View details | |
| adsoftheworld.com | 97% | – | #78,750 | View details | |
| adforum.com | 97% | – | #188,972 | View details | |
ipa.co.uk | ipa.co.uk | 95% | – | #427,102 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WARC
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as WARC (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Related news about Warc
Complete news archive for WARC
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about WARC
WARC was founded in 1985.
WARC is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
WARC is recognized as a trusted source for marketing effectiveness insights, catering to leading brands, agencies, media owners, and academic institutions worldwide. Evidence-based research, campaign case studies, and proprietary data tools are offered through a digital platform and advisory services. Solutions are provided across strategy, creative, media, learning, and consultancy sectors to enhance marketing impact and business outcomes. Key areas of focus include trends in advertising effectiveness, creative impact, media strategies, and professional development for marketing professionals.
WARC's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
WARC offers WARC Strategy, WARC Creative, WARC Media, WARC Advisory, and WARC Learning.
WARC has 1 investor. Key investors include Ascential.
WARC operates through Informa Plc.
Yes. WARC was acquired by Ascential in June 2018.
The website of WARC receives about 216 thousand visits a month and ranks #245,284 among all websites worldwide.