Way

Austin, United States Founded: 2017 • Age: 9 yrs
Way is recognized as a premier experiential platform for brands.
Annual revenue - Latest available
Total funding $20.0M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Way

Way is a company based in Austin (United States) founded in 2017 by Jacob Luster and Michael Stocker. It operates as a SaaS (Software-as-a-Service) and Two-Sided Marketplace. Way has raised $20 million across 1 funding round from investors including Tiger Global, MSD Capital and Hotel Executive. Way offers products and services including Host, Activate, and Reserve. Way operates in a competitive market with competitors including Launchmetrics, Prisma, Deskfy, Shanghai Huzan Information Technology and PearlRock Partners, among others.

  • Headquarter Austin, United States
  • Founders Jacob Luster, Michael Stocker
  • Stage Minicorn
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $20 M (USD)

    in 1 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Nov 01, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of Way

Way offers a comprehensive portfolio of products and services, including Host, Activate, and Reserve.

Product name locked
Category locked
Primary

Remarkable experiences are built and launched through hosts.

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Tickets for unforgettable events are sold via activations.

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Recurring programming and services are scaled through reservations.

People of Way

Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Jake Teichman
Manager, Key Accounts
People
Jacob Luster
Co-Founder & Head of Product
People
Riley Graham
VP, Strategy & Operations
People
Michael Stocker
Co-Founder & CEO

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Funding Insights of Way

Way has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Way

Way has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Tiger Global, MSD Capital and Hotel Executive.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
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Private equity single family office
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Hotel Executive is operated as a news platform for the hospitality industry.
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Investor details for Way

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Way

Investments
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Investment portfolio details for Way

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Way

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Detailed financials for Way

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  • Profit trends
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  • Financial ratios

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Way Comparisons

Way Primary company
Description
Way is recognized as a premier experiential platform for bra...
Location
Austin, United States
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Way

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Way

Way operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, Prisma, Deskfy, Shanghai Huzan Information Technology and PearlRock Partners, among others.

Company Name Domain Founded year HQ Location Description
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Provider of Brand Performance Solutions
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Prisma is recognized as a full-service marketing solutions partner.
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Cloud-based brand management solutions provider
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Provides a platform for brand management solutions.
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Provides investment and expertise to build successful consumer brands for growth.
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Detailed competitors of Way

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  • Domains and locations
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Latest news on Way

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Complete news archive for Way

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Way

Way was founded in 2017 and raised its 1st funding round 5 years after it was founded.

Way is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Michael Stocker is the current CEO of Way. They have also founded this company.

Way is a funded company, having raised a total of $20M across 1 funding round to date.

Way is established as a leading experiential platform tailored for enterprise brands. It is designed to power signature activations, unique experiences, and ongoing programming. These are seamlessly integrated into each brands customer journey. Solutions provided include dynamic experience builders, AI-powered curation, and direct digital integration. The platform supports comprehensive management through a unified dashboard, enabling efficient operational strategies. Sectors served include hospitality and brand engagement, with a focus on enhancing customer satisfaction and loyalty through tailored experiences.

Way's top competitors include Launchmetrics, Deskfy and Prisma.

Way offers Host, Activate, and Reserve.

Way has 3 investors. Key investors include Tiger Global, MSD Capital, and Hotel Executive.

The valuation of Way is $100M as of Nov 2022.

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