About Way
Way is a Technology company based in Austin (United States) founded in 2017 by Jacob Luster and Michael Stocker. Way is recognized as a premier experiential platform for brands. It operates on a SaaS (Software-as-a-Service) and Two-Sided Marketplace model. Way has raised $20 million across 1 funding round from investors including Tiger Global, MSD Capital and Hotel Executive. Way was last valued at $100 million in November 2022. Its chief executive, as recorded, is Michael Stocker. Way offers products and services including Host, Activate, and Reserve. Its focus areas include Software and Enterprise Solutions. Its competitors include Launchmetrics, Prisma and PearlRock Partners; 1 of its 3 listed competitors has raised funding.
Company details
Way is established as a leading experiential platform tailored for enterprise brands. It is designed to power signature activations, unique experiences, and ongoing programming. These are seamlessly integrated into each brands customer journey. Solutions provided include dynamic experience builders, AI-powered curation, and direct digital integration. The platform supports comprehensive management through a unified dashboard, enabling efficient operational strategies. Sectors served include hospitality and brand engagement, with a focus on enhancing customer satisfaction and loyalty through tailored experiences.
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Series A
Nov 2022
- InvestorsTiger Global
& 2 more
Products & Services of Way
Way offers a comprehensive portfolio of products and services, including Host, Activate, and Reserve.
Remarkable experiences are built and launched through hosts.
Tickets for unforgettable events are sold via activations.
Recurring programming and services are scaled through reservations.
Funding Insights of Way
Way has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series A — $20M
- First Round $20M
(Nov 2022)
- Investors Count 3
All 1 funding rounds of Way with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $20M | Series A | $100M | Tiger Global Management |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2022 | $100M | •••••••• |
Last known valuation $100M (Nov 2022). 3 investors in total: 3 institutional.
Investors in Way
Way has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Tiger Global, MSD Capital and Hotel Executive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Private equity single family office | msdcapital.com | New York, United States | ||
Hotel Executive is operated as a news platform for the hospitality industry. | hotelexecutive.com |
Investor details for Way
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Way
12 people are tracked at Way (10 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jacob Luster | Co-Founder | Leadership |
Michael Stocker | Co-Founder & CEO | Leadership |
Matthias Berahya Lazarus | Managing Director | Leadership |
Riley Graham | VP, Strategy & Operations | Leadership |
Riley G. | VP, Strategy & Operations | Leadership |
Chabane Hamma | Head Of Automation @way | Leadership |
Nathan Lovato | Head of Sales | Leadership |
Erika Kraus | VP Of Marketing | Leadership |
Dyann Confer | Director Of Accounting | Leadership |
Jacquelyn DeBonville Styles | Head of Customer Success | Leadership |
Alexandre Aymond | Directeur De Clientèle | Team |
Jake Teichman | Manager, Key Accounts | Team |
Complete people profiles for Way
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Way
3 dated milestones of Way across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Way is founded.
- Funding First funding round of $20.0M.
- Milestone Reaches Minicorn status.
Competitors of Way
Way has 3 listed competitors in our database, 1 of them funded. They include Launchmetrics, Prisma and PearlRock Partners.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| poweredbyprisma.com | 1980 | Phoenix, United States | 263 | Prisma is recognized as a full-service marketing solutions partner. | ||
| pearlrock.com | 2019 | New York, United States | Provides investment and expertise to build successful consumer brands for growth. |
Detailed competitors of Way
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Way
The website of Way (way.co) receives about 6.7K visits a month.
- Monthly visits6.7K
▲ 12.8% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as Way (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Way
Complete news archive for Way
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Frequently Asked Questions about Way
Way was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Way is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Michael Stocker is the CEO of Way, as recorded in our data. They have also founded this company.
Way is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Nov 2022.
Way is established as a leading experiential platform tailored for enterprise brands. It is designed to power signature activations, unique experiences, and ongoing programming. These are seamlessly integrated into each brands customer journey. Solutions provided include dynamic experience builders, AI-powered curation, and direct digital integration. The platform supports comprehensive management through a unified dashboard, enabling efficient operational strategies. Sectors served include hospitality and brand engagement, with a focus on enhancing customer satisfaction and loyalty through tailored experiences.
Way's top competitors include Launchmetrics, Prisma and PearlRock Partners.
Way offers Host, Activate, and Reserve.
Way has 3 investors. Key investors include Tiger Global, MSD Capital, and Hotel Executive.
The valuation of Way is $100M as of Nov 2022.