Way

Austin, United States Founded: 2017 • Age: 9 yrs
Way is recognized as a premier experiential platform for brands.
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About Way

Way is a company based in Austin (United States) founded in 2017 by Jacob Luster and Michael Stocker. It operates as a SaaS (Software-as-a-Service), and Two-Sided Marketplace. Way has raised $20 million across 1 funding round from investors including Tiger Global, MSD Capital and Hotel Executive. Way offers products and services including Host, Activate, and Reserve. Way operates in a competitive market with competitors including Launchmetrics, Prisma, Deskfy, Shanghai Huzan Information Technology and PearlRock Partners, among others.

  • Headquarter Austin, United States
  • Founders Jacob Luster, Michael Stocker
  • Stage Minicorn
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $20 M (USD)

    in 1 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Nov 01, 2022

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Way

Way offers a comprehensive portfolio of products and services, including Host, Activate, and Reserve. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Remarkable experiences are built and launched through hosts.

Tickets for unforgettable events are sold via activations.

Recurring programming and services are scaled through reservations.

People of Way
Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Jake Teichman
Manager, Key Accounts
People
Jacob Luster
Co-Founder & Head of Product
People
Riley Graham
VP, Strategy & Operations
People
Michael Stocker
Co-Founder & CEO

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Funding Insights of Way

Way has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $20.0M
  • First Round

    (01 Nov 2022)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2022 Amount Series A - Way Valuation Tiger Global Management
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Way

Way has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Tiger Global, MSD Capital and Hotel Executive. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
Founded Year Domain Location
Private equity single family office
Founded Year Domain Location
Hotel Executive is operated as a news platform for the hospitality industry.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Way

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Way

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Way Comparisons

Employees
+
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Competitors of Way

Way operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, Prisma, Deskfy, Shanghai Huzan Information Technology and PearlRock Partners, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of Brand Performance Solutions
domain founded_year HQ Location
Prisma is recognized as a full-service marketing solutions partner.
domain founded_year HQ Location
Cloud-based brand management solutions provider
domain founded_year HQ Location
Provides a platform for brand management solutions.
domain founded_year HQ Location
Provides investment and expertise to build successful consumer brands for growth.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Way

Frequently Asked Questions about Way

When was Way founded?

Way was founded in 2017 and raised its 1st funding round 5 years after it was founded.

Where is Way located?

Way is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Who is the current CEO of Way?

Michael Stocker is the current CEO of Way. They have also founded this company.

Is Way a funded company?

Way is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Nov 01, 2022.

What does Way do?

Way is established as a leading experiential platform tailored for enterprise brands. It is designed to power signature activations, unique experiences, and ongoing programming. These are seamlessly integrated into each brands customer journey. Solutions provided include dynamic experience builders, AI-powered curation, and direct digital integration. The platform supports comprehensive management through a unified dashboard, enabling efficient operational strategies. Sectors served include hospitality and brand engagement, with a focus on enhancing customer satisfaction and loyalty through tailored experiences.

Who are the top competitors of Way?

Way's top competitors include Launchmetrics, Deskfy and Prisma.

What products or services does Way offer?

Way offers Host, Activate, and Reserve.

Who are Way's investors?

Way has 3 investors. Key investors include Tiger Global, MSD Capital, and Hotel Executive.

What is Way's valuation?

The valuation of Way is $100M as of Nov 2022.

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