About Well&Truly
Well&Truly is a company based in London (United Kingdom) founded in 2015 by Sara Trechman and Maria Trechman.. Well&Truly has raised $728.26 thousand across 2 funding rounds. The company has 5 employees as of January 31, 2022. Well&Truly offers products and services including Pecan & Maple Syrup Chocolate, Fudge & Brownie Chocolate, Really Cheesy Crisps, Spicey & Nicey Crisps, and Salted Caramel Oat M&LK. Well&Truly operates in a competitive market with competitors including Mondelez International, Graze, PERKIER, Walkers and Jealous Sweets, among others.
- Headquarter London, United Kingdom
- Employees 5 as on 31 Jan, 2022
- Founders Sara Trechman, Maria Trechman
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name Well & Truly Ltd
- Date of Incorporation 03 Feb, 2015
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$728.26 K (USD)
in 2 rounds
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Latest Funding Round
$283.36 K (USD), Seed
Oct 01, 2021
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Investors
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Employee Count
5
as on Jan 31, 2022
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Products & Services of Well&Truly
Well&Truly offers a comprehensive portfolio of products and services, including Pecan & Maple Syrup Chocolate, Fudge & Brownie Chocolate, Really Cheesy Crisps, Spicey & Nicey Crisps, and Salted Caramel Oat M&LK. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Oat milk chocolate bar with maple syrup and pecans for plant-based indulgence.
Indulgent fudge and brownie bar made with plant-based ingredients.
Lower-fat cheese-flavored crisps for a healthier savory option.
Tangy seasoned crisps with reduced fat and vegan-friendly profile.
Creamy salted caramel chocolate bar using oat milk base.
Funding Insights of Well&Truly
Well&Truly has successfully raised a total of $728.26K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $283.36 thousand completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $283,363
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First Round
First Round
(08 Nov 2017)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Seed - Well&Truly | Valuation |
investors |
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| Nov, 2017 | Amount | Seed - Well&Truly | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Well&Truly
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - WellTruly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Well&Truly Comparisons
Competitors of Well&Truly
Well&Truly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Graze, PERKIER, Walkers and Jealous Sweets, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Healthy snacks are offered by Graze for various preferences.
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| domain | founded_year | HQ Location |
Multi-category savory snacks are produced and distributed in the UK.
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| domain | founded_year | HQ Location |
Multi-category savory snacks are branded and distributed by Walkers.
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| domain | founded_year | HQ Location |
Snacks brand
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| domain | founded_year | HQ Location |
Multi-category snacks including nuts, seeds, and dried fruits are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Well&Truly
Frequently Asked Questions about Well&Truly
When was Well&Truly founded?
Well&Truly was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Well&Truly located?
Well&Truly is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Well&Truly a funded company?
Well&Truly is a funded company, having raised a total of $728.26K across 2 funding rounds to date. The company's 1st funding round was a Seed of $444.89K, raised on Nov 08, 2017.
How many employees does Well&Truly have?
As of Jan 31, 2022, the latest employee count at Well&Truly is 5.
What does Well&Truly do?
WellTruly was established in 2015 in London, United Kingdom, within the food manufacturing sector. Baked corn chips, tortilla chips, and similar savory snacks are produced and marketed by the company. Products are distributed through established retailers such as Farmdrop, Whole Foods, Booths, and Tesco, alongside direct sales via the companys online website at wellandtruly.co.uk. Operations focus on organized retail channels in the UK market.
Who are the top competitors of Well&Truly?
Well&Truly's top competitors include Graze, Mondelez International and Walkers.
What products or services does Well&Truly offer?
Well&Truly offers Pecan & Maple Syrup Chocolate, Fudge & Brownie Chocolate, Really Cheesy Crisps, Spicey & Nicey Crisps, and Salted Caramel Oat M&LK.