About White Stuff
White Stuff is a Retail company based in London (United Kingdom) founded in 1985 by George Treves, and was acquired by TFG in October 2024. Internet first brand of fashion apparel wear for men and women. The company has 1,163 employees. Its website whitestuff.com draws about 1.8 million monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is WHITE STUFF LIMITED. Its competitors include Pepe Jeans London, Joules and Ted Baker; 2 of its 3 listed competitors have raised funding.
Company details
White Stuff was founded in 1985 in London, United Kingdom, as a brand in the fashion apparel sector. A range of products including dresses, tops, shirts, knitwear, jeans, skirts, trousers, jackets, and accessories is offered for men, women, and children. Items are distributed through an online platform, company-owned stores, and third-party retailers.
- Headquarters London, United Kingdom
- Employees 1,163
- Founders George Treves
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Phone•••• ••••
- Website whitestuff.com
- Social LinkedIn X Facebook Instagram
- Acquired by TFG (Oct 2024)
- Legal Name White Stuff Limited
- Date of Incorporation 18 Nov, 1988
- Jurisdiction LONDON
- Annual Revenue$176.78 M (USD)42as on Apr 30, 2022
- Net Profit$9.44 M (USD)171as on Apr 30, 2022
- EBITDA$10.51 M (USD)166as on Apr 30, 2022
- InvestorsLloyds Bank
& 1 more
- Employee Count1,163
- Acquired byTFG
(Oct 2024)
Funding Insights of White Stuff
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of White Stuff with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in White Stuff
White Stuff has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Lloyds Bank and TFG Limited.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided to retail and business clients. | 1765 | lloydsbank.com | London, United Kingdom | |
Diversified apparel and lifestyle brands are operated omnichannel. | 1924 | tfglimited.co.za | Cape Town, South Africa |
Investor details for White Stuff
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- Investor portfolios
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People of White Stuff
58 people are tracked at White Stuff (15 in leadership, 43 in team); the tracked headcount is 1,163.
| Name | Role | Group |
|---|---|---|
George Treves | Founder | Leadership |
Chris Finch | Head Of Retail | Leadership |
Kathleen Baillie | Head Of Buying - Accessories, Footwear, Lounge And Beachwear | Leadership |
Karen Whittaker | Head Of Buying | Leadership |
Jo Jenkins | CEO | Leadership |
Paula Bonham Carter | Buying And Design Director | Leadership |
Tracey Verghese | Trading Director | Leadership |
Mark Meeney | Head Of Merchandising | Leadership |
Kelly Newman | Finance Director | Leadership |
Stuart Robertson | Head Of Wholesale At White Stuff | Leadership |
Paola Muratori | People Business Partner | Leadership |
Kate Nissen | Head Of People & Culture | Leadership |
Steve Borg | Technology And Transformation Director | Leadership |
Tim Ogborne | Head Of Cyber Security & IT Operations | Leadership |
Charmaine Logan | Recruitment Partner | Leadership |
Alice Tang | Merchandiser | Team |
Megan Cox | Recruitment Advisor | Team |
Rebecca Kong | Company Secretary And General Counsel | Team |
Kelly Biden | People Advisor | Team |
Emily Selmes | Merchandise Planning Manager | Team |
38 more people are available in the full profile.
Complete people profiles for White Stuff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of White Stuff
3 dated milestones of White Stuff across 39 years, from founding to its latest funding, stage changes and deals.
- Founded White Stuff is founded.
- Funding First funding round.
- Exit Acquired by TFG.
Competitors of White Stuff
White Stuff has 3 listed competitors in our database, 2 of them funded. They include Pepe Jeans London, Joules and Ted Baker.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pepejeans.com | 1973 | London, United Kingdom | $177.5M | 172 | Internet first brand of denim apparel wear for men and women | |
| joules.com | 1989 | Market Harborough, United Kingdom | $35.15M | Internet first brand of fashion apparel wear for men and women | ||
| tedbaker.com | 1988 | London, United Kingdom | 1,276 | Internet first brand offering multi-category fashion products for men, women, and kids |
Detailed competitors of White Stuff
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- Full competitor set
- Operating metrics
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Web traffic of White Stuff
The website of White Stuff (whitestuff.com) receives about 1.8M visits a month and ranks #18,410 among all websites worldwide, #859 in Fashion and Apparel.
- Monthly visits1.8M
▼ 23.5% vs previous month
- Unique visitors973.3K
per month
- Global rank#18,410
among all websites
- Category rank#859
Lifestyle · Fashion and Apparel
- Bounce rate44%
- Pages per visit5.8
- Average visit3 min 17 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with White Stuff. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fatface.com | 100% | 2M | #8,068 | View details | |
| crewclothing.co.uk | 85% | 1.5M | #15,342 | View details | |
| next.co.uk | 80% | 35.1M | #376 | View details | |
laredoute.co.uk | laredoute.co.uk | 80% | #12,805 | – | |
| thewhitecompany.com | 79% | 680.7K | #13,297 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for White Stuff
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Related news about White Stuff
Complete news archive for White Stuff
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Frequently Asked Questions about White Stuff
White Stuff was founded in 1985 and raised its 1st funding round 35 years after it was founded.
White Stuff is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
White Stuff has 1,163 employees.
Annual revenue of White Stuff is $176.78M as on Apr 30, 2022.
White Stuff was founded in 1985 in London, United Kingdom, as a brand in the fashion apparel sector. A range of products including dresses, tops, shirts, knitwear, jeans, skirts, trousers, jackets, and accessories is offered for men, women, and children. Items are distributed through an online platform, company-owned stores, and third-party retailers.
White Stuff's top competitors include Pepe Jeans London, Ted Baker and Joules.
White Stuff has 2 investors. Key investors include Lloyds Bank, and TFG Limited.
White Stuff operates through White Stuff Limited.
Yes. White Stuff was acquired by TFG in October 2024.
The website of White Stuff receives about 1.8 million visits a month and ranks #18,410 among all websites worldwide.