About Whiteteak
Whiteteak is a Consumer company based in Bengaluru (India) founded in 2016 by Gagan Mehta, Pawan Mehta, Anu Mehta, and Mamta Mehta, and was acquired by Asian Paints in April 2022. Luxury lighting fixtures and home decor are retailed by Whiteteak. The company has 349 employees. Its chief executive, as recorded, is Pawan Mehta. Its website whiteteak.com draws about 309 thousand monthly visits. Its Indian entity Obgenix Software Private Limited reported revenue of ₹101 Cr. Its focus areas include Consumer Goods, Home Furnishing Products, Home Decor and Lighting Fixtures. Its competitors include Mansaa Smartshine, SMARTMESH and LumeHaus.
Company details
Whiteteak was established in 2016 in Bengaluru, India, as a retailer in the luxury home goods sector. A variety of lighting options, such as chandeliers, pendants, table lamps, floor lamps, ceiling fixtures, wall sconces, and outdoor lights, is provided. Home decor elements including sculptures, vases, and wall art are also available. Purchases can be made through an online platform or physical locations, with emphasis placed on premium designs and materials.
- Headquarters Bengaluru, India
- Employees 349
- Founders Gagan Mehta, Pawan Mehta, Anu Mehta, Mamta Mehta
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website whiteteak.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Asian Paints (Apr 2022)
- Legal Name Obgenix Software Private Limited
- Date of Incorporation 06 Jan, 1999
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹101 Cr
FY 2026 · -6% YoY
- Net Loss-₹55.59 Cr
FY 2026 · -55% margin
- EBITDA-₹21.00 Cr
FY 2026 · -21% margin
- Investors
- Employee Count349
- Acquired byAsian Paints
(Apr 2022)
Associated legal entities of Whiteteak
Whiteteak operates through Obgenix Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Obgenix Software Private Limited CIN U51909KA1999PTC198298 | Active | 06 Jan 1999 | Bangalore South, Karnataka | ₹101 Cr | 337 | 5 | View details |
Apps and channels of Whiteteak
its YouTube channel The White Teak Company has 22.8K subscribers and 30 videos.
Videos from Whiteteak
The most watched videos on Whiteteak's YouTube channel, The White Teak Company (22.8K subscribers). Click a video to play it here.
More on The White Teak Company.
Investors in Whiteteak
Whiteteak has secured backing from 1 investor. Prominent investors backing the company include Asian Paints.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Industrial and decorative paints are manufactured along with related solutions. | 1942 | asianpaints.com | Mumbai, India |
Investor details for Whiteteak
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Board of directors of Obgenix Software Private Limited (Whiteteak)
Obgenix Software Private Limited is the primary company behind Whiteteak. The board of Obgenix Software Private Limited currently have 4 directors; the longest-serving is Ashish Rae, appointed in 2023. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashish Rae DIN 09540164 | Nominee Director | 23 Jun 2023 | 3 yrs 4 mo | Obgenix Software Private Limited |
| Gagandeep Singh Kalsi DIN 10473109 | Nominee Director | 18 Dec 2024 | 1 yr 10 mo | Obgenix Software Private Limited |
| Rajat Bhaskar Talati DIN 01409583 | Director | 28 Mar 2025 | 1 yr 7 mo | Obgenix Software Private Limited |
| Kirti Kantilal Oswal DIN 11017887 | Director | 28 Mar 2025 | 1 yr 7 mo | Obgenix Software Private Limited |
People of Whiteteak
15 people are tracked at Whiteteak (5 in leadership, 10 in team); the tracked headcount is 349.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CFO | Leadership | |
Pawan Mehta | Co-Founder & CEO | Leadership |
Anu Mehta | Co-Founder | Leadership |
Mamta Mehta | Co-Founder | Leadership |
Aminul Islam | Head Of Ecommerce | Leadership |
Sourav Roy | Assistant Store And Design Manager | Team |
Pria Makkan | Assistant Manager | Team |
Savy Paulson | Marketing Specialist | Team |
Kumar N. | HR Manager | Team |
Abhishek Nair | Assistant Manager- Customer Delight And Growth | Team |
Akriti Jaiswal | Assistant Store And Design Manager | Team |
Mamta Saigal | Store And Design Manager | Team |
Mani Kandan Annamalai | Inventory Manager | Team |
Gaurav Maurya | Executive - MIS Logistics & Installation | Team |
Saurabh Sharma | Warehouse Operations Manager | Team |
Complete people profiles for Whiteteak
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Financials of Whiteteak
Figures of Obgenix Software Private Limited, the primary company behind Whiteteak, for FY 2026. Revenue was ₹101 Cr (-6% year on year). Net loss was -₹55.59 Cr (-55% margin). EBITDA was -₹21.00 Cr (-21% margin). Revenue has grown at a compounded annual rate of -2% over three years and +22% over five years.
- ₹101 CrRevenue · FY 2026 · -6% YoY
- -₹55.59 CrNet loss · -55% margin
- -₹21.00 CrEBITDA · -21% margin
- ₹40.1 LakhPaid-up capital
- 337Employees (provident fund records)
- -2%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Obgenix Software Private Limited are on its company page.
Detailed financial statements for Whiteteak
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Timeline of Whiteteak
2 dated milestones of Whiteteak across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Whiteteak is founded.
- Exit Acquired by Asian Paints.
Competitors of Whiteteak
Whiteteak has 3 listed competitors in our database. They include Mansaa Smartshine, SMARTMESH and LumeHaus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mansaa.io | 2015 | Gurugram, India | Sells high-quality LED lights and decorative products online for consumers. | |||
| smartmesh.tech | 2020 | Noida, India | Provides smart home solutions for lighting, automation, and voice control devices. | |||
| lumehaus.in | 2024 | Delhi, India | Offers premium European-designed lamps crafted in India for home lighting solutions. |
Detailed competitors of Whiteteak
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Web traffic of Whiteteak
The website of Whiteteak (whiteteak.com) receives about 308.6K visits a month and ranks #158,921 among all websites worldwide, #2,204 in Furniture.
- Monthly visits308.6K
▲ 6.9% vs previous month
- Unique visitors157.1K
per month
- Global rank#158,921
among all websites
- Category rank#2,204
Home and Garden · Furniture
- Bounce rate59%
- Pages per visit2.6
- Average visit1 min 12 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Whiteteak. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pepperfry.com | 100% | 3M | #17,906 | View details | |
| jainsonsemporio.com | 88% | #1,317,331 | View details | ||
homedecorcompany.in | homedecorcompany.in | 85% | #649,097 | – | |
| ikea.com | 84% | 258.5M | #116 | View details | |
| fandomlights.com | 81% | 74.3K | #547,563 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whiteteak
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Top companies in Home & Living Products
3 companies that operate in the same segment as Whiteteak (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Whiteteak
Complete news archive for Whiteteak
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Frequently Asked Questions about Whiteteak
Whiteteak was founded in 2016.
Whiteteak is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Pawan Mehta is the CEO of Whiteteak, as recorded in our data. They have also founded this company.
Whiteteak has 349 employees.
The primary company behind Whiteteak, Obgenix Software Private Limited, reported revenue of ₹101 Cr for FY 2026, down 6% year on year.
Whiteteak was established in 2016 in Bengaluru, India, as a retailer in the luxury home goods sector. A variety of lighting options, such as chandeliers, pendants, table lamps, floor lamps, ceiling fixtures, wall sconces, and outdoor lights, is provided. Home decor elements including sculptures, vases, and wall art are also available. Purchases can be made through an online platform or physical locations, with emphasis placed on premium designs and materials.
Whiteteak's top competitors include Mansaa Smartshine, SMARTMESH and LumeHaus.
Whiteteak has 1 investor. Key investors include Asian Paints.
Whiteteak operates through Obgenix Software Private Limited.
Yes. Whiteteak was acquired by Asian Paints in April 2022.
The legal entities of Whiteteak currently have 5 directors, including Siddhartha Jain, Rajat Bhaskar Talati, Kirti Kantilal Oswal and others.
The website of Whiteteak receives about 309 thousand visits a month and ranks #158,921 among all websites worldwide.