About WinMagic
WinMagic is a Consumer company based in Mumbai (India) founded in 2017 by Mukesh Jagwani. WinMagic has raised $3.48 million across 5 funding rounds from investors including We Founder Circle, Aig Direct and Evermore Stock Broker. The company has 41 employees. Its chief executive is Mukesh Jagwani. Its Indian entity Winmagic Toys Limited reported revenue of ₹37.58 Cr. WinMagic offers products and services including PlayMagic SwimRing, Li'l Diva Pixie Fairy Doll, PlayMagic Building Blocks, PAW Patrol Vehicle, and Make It Real Jewelry Kit. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its competitors include Snooplay, Cubelelo, Jammbo, Bunty Toys and Khelna and 2 more; 3 of its 7 listed competitors have raised funding.
Company details
Online retailer offering toys for kids. It provides magic toys and playsets, plush toys, games puzzles, indoor outdoor activity, electronic toys, and more.
- Headquarters Mumbai, India
- Employees 41
- Founders Mukesh Jagwani
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website winmagictoys.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Winmagic Toys Limited
- Date of Incorporation 26 Sep, 2017
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹37.58 Cr
FY 2024 · +52% YoY
- Net Profit₹3.44 Cr
FY 2024 · 9% margin
- EBITDA₹7.18 Cr
FY 2024 · 19% margin
- Total Equity Funding$3.48M (USD)
in 5 rounds
- Latest Funding Round$2.06M (USD), Seed
Sep 2025
- InvestorsWe Founder Circle
& 85 more
- Employee Count41
Associated legal entities of WinMagic
WinMagic operates through Winmagic Toys Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Winmagic Toys Limited CIN U51909MH2017PLC300120 | Active | 26 Sep 2017 | Mumbai, Maharashtra | ₹37.6 Cr | 41 | 4 | View details |
Products & Services of WinMagic
WinMagic offers a comprehensive portfolio of products and services, including PlayMagic SwimRing, Li'l Diva Pixie Fairy Doll, PlayMagic Building Blocks, PAW Patrol Vehicle, and Make It Real Jewelry Kit.
Water toy for children's swimming and play activities.
Doll for imaginative play and fashion accessories.
Blocks for creative construction and skill development.
Toy vehicle based on popular characters for action play.
DIY kit for making beads and accessories creatively.
Apps and channels of WinMagic
its YouTube channel WinMagic Toys Ltd has 1.78K subscribers and 30 videos.
Videos from WinMagic
The most watched videos on WinMagic's YouTube channel, WinMagic Toys Ltd (1.78K subscribers). Click a video to play it here.
More on WinMagic Toys Ltd.
Funding Insights of WinMagic
WinMagic has successfully raised a total of $3.48M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.06 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.48M
- Total Rounds 5
- Last Round Seed — $2.06M
- First Round $353,285
(Aug 2022)
- Investors Count 86
All 5 funding rounds of WinMagic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $2.06M | Seed | – | Aig Direct, NAV Capital | |
| Mar 2024 | $72,284 | Seed | – | – | |
| Mar 2024 | $940,379 | Seed | – | Shreeji Capital and Finance, We Founder Circle | |
| Mar 2023 | $54,431 | Angel Round | – | Amit Doshi | |
| Aug 2022 | $353,285 | Seed | – | Aniruddha Sarkar, Deep Shah |
86 investors in total: 12 institutional and 74 angel.
Investors in WinMagic
WinMagic has secured backing from 86 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include We Founder Circle, Aig Direct and Evermore Stock Broker.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused in multiple sectors | – | suryatejadvisors.tcc.mode | Mumbai, India | |
Investment in early-stage startups and global community support. | 2020 | wefoundercircle.com | Mumbai, India | |
Offers tailored wealth management and investment advisory services for professionals. | 2021 | navcapital.ae | Dubai, United Arab Emirates | |
- | – | shreejicapitalandfinance.tcc.mode | - | |
- | – | pulakeshin.tcc.mode | - | |
- | – | blue-ocean.co.in | - | |
- | – | abhinandanknits.com | - | |
KV Kambhampati Venkat Subrahmanya Pawan | - | – | unknown_128903eca0e54ff0b | - |
JR Jaya Rajdev | - | – | unknown_33de685a7406422cb | - |
KM Kantilal Mehta | - | – | unknown_c6fcb441dee843dda | - |
Investor details for WinMagic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Winmagic Toys Limited (WinMagic)
Winmagic Toys Limited is the primary company behind WinMagic. The board of Winmagic Toys Limited currently have 3 directors; the longest-serving is Sajan Alex, appointed in 2018. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sajan Alex DIN 07812609 | Director | 23 Jan 2018 | 8 yrs 8 mo | Winmagic Toys Limited |
| Mukesh Vishnulal Jagwani DIN 06661187 | Managing Director | 21 Feb 2018 | 8 yrs 7 mo | Winmagic Toys Limited |
| Surabhi Mathur DIN 08014868 | Director | 02 Sep 2024 | 2 yrs 1 mo | Winmagic Toys Limited |
People of WinMagic
1 people are tracked at WinMagic (1 in leadership); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for WinMagic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of WinMagic
Figures of Winmagic Toys Limited, the primary company behind WinMagic, for FY 2024. Revenue was ₹37.58 Cr (+52% year on year). Net profit was ₹3.44 Cr (9% margin). EBITDA was ₹7.18 Cr (19% margin). Revenue has grown at a compounded annual rate of +17% over three years and +10% over five years.
- ₹37.58 CrRevenue · FY 2024 · +52% YoY
- ₹3.44 CrNet profit · 9% margin
- ₹7.18 CrEBITDA · 19% margin
- ₹9.3 LakhPaid-up capital
- 41Employees (provident fund records)
- +17%Revenue CAGR, 3 years
- +10%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Winmagic Toys Limited are on its company page.
Detailed financial statements for WinMagic
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of WinMagic
3 dated milestones of WinMagic across 8 years, from founding to its latest funding, stage changes and deals.
- Founded WinMagic is founded.
- Funding First funding round of $353K.
- Funding Latest funding round, Seed, of $2.1M.
Competitors of WinMagic
WinMagic has 7 listed competitors in our database, 3 of them funded. They include Snooplay, Cubelelo, Jammbo, Bunty Toys and Khelna, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snooplay.in | 2018 | Delhi, India | $1.45M | 40 | Online retailing of toys and games is conducted internationally. | |
| cubelelo.com | 2013 | Raipur, India | $19,217 | 9 | Rubik's cubes and similar puzzles are retailed online by Cubelelo. | |
| jammbo.com | 2023 | Delhi, India | $113,148 | 2 | Online platform offering a wide range of toys for kids | |
| buntytoys.in | 2006 | Madurai, India | – | – | Operates an online platform specializing in toys for children. | |
| khelna.in | 2017 | Ahmedabad, India | – | – | Online platform offering traditional Indian educational toys for children and learning. | |
| toycra.com | 2013 | Ahmedabad, India | – | – | Operates an e-commerce platform specializing in toys and games for children. | |
| toy-kraft.com | 2007 | Mumbai, India | – | – | Sells educational toys including art, craft, games, STEM toys, and puzzles. |
Detailed competitors of WinMagic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WinMagic
The website of WinMagic (winmagictoys.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 18.3% vs previous month
Websites whose visitors overlap most with WinMagic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
winmagic.com | winmagic.com | 100% | – | #1,541,705 | – |
fliptoy.in | fliptoy.in | 99% | – | #3,203,688 | – |
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as WinMagic (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about WinMagic
WinMagic was founded in 2017 and raised its 1st funding round 5 years after it was founded.
WinMagic is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Mukesh Jagwani is the current CEO of WinMagic. They have also founded this company.
WinMagic is a funded company, having raised a total of $3.48M across 5 funding rounds to date. The company's 1st funding round was a Seed of $353.28K, raised on Aug 2022.
WinMagic has 41 employees.
The primary company behind WinMagic, Winmagic Toys Limited, reported revenue of ₹37.58 Cr for FY 2024, up 52% year on year.
Online retailer offering toys for kids. It provides magic toys and playsets, plush toys, games puzzles, indoor outdoor activity, electronic toys, and more.
WinMagic offers PlayMagic SwimRing, Li'l Diva Pixie Fairy Doll, PlayMagic Building Blocks, PAW Patrol Vehicle, and Make It Real Jewelry Kit.
WinMagic has 86 investors. Key investors include We Founder Circle, Aig Direct, Evermore Stock Broker, Kambhampati Venkat Subrahmanya Pawan, and Jaya Rajdev.
WinMagic operates through Winmagic Toys Limited.
The legal entities of WinMagic currently have 4 directors, including Mukesh Vishnulal Jagwani, Surabhi Mathur, Sajan Alex and others.