Wisetack

San Francisco, United States Founded: 2018 • Age: 8 yrs
Purchase financing solutions are offered to consumers for monthly installments.
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About Wisetack

Wisetack is a company based in San Francisco (United States) founded in 2018 by Bobby Tzekin and Mykola Kolya Klymenko.. Wisetack has raised $91.15 million across 5 funding rounds from investors including Insight Partners, Greylock Partners and Bain Capital Ventures. The company has 121 employees as of December 31, 2024. Wisetack offers products and services including Financing Platform, Prequal Link, and Marketing Toolkit. Wisetack operates in a competitive market with competitors including Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others.

  • Headquarter San Francisco, United States
  • Employees 121 as on 31 Dec, 2024
  • Founders Bobby Tzekin, Mykola Kolya Klymenko
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Wisetack, Inc.
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $91.15 M (USD)

    in 5 rounds

  • Latest Funding Round
    $14.3 M (USD), Debt – Conventional

    Sep 22, 2025

  • Investors
  • Employee Count
    121

    as on Dec 31, 2024

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Products & Services of Wisetack

Wisetack offers a comprehensive portfolio of products and services, including Financing Platform, Prequal Link, and Marketing Toolkit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables easy monthly payments for services like repairs

Helps businesses introduce financing to boost customer leads

Assists in adding financing options to websites and materials

People of Wisetack
Headcount 50-200
Employee Profiles 29
Employee Profiles
People
Bobby Tzekin
CEO
People
Katya Baron
VP, Capital
People
Iris Pfeifer
VP Of Growth
People
Roman Bortnyk
Senior Java Software Engineer

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Funding Insights of Wisetack

Wisetack has successfully raised a total of $91.15M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $14.3 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $14.3M
  • First Round

    (18 Jan 2019)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2025 Amount Debt – Conventional - Wisetack Valuation

investors

Mar, 2024 Amount Series B - Wisetack Valuation

investors

Jul, 2021 Amount Series B - Wisetack Valuation Insight Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Wisetack

Wisetack has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Insight Partners, Greylock Partners and Bain Capital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Venture capital firm specializing in early-stage tech investments and founder support.
Founded Year Domain Location
Venture capital fund focused on investing in multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Wisetack

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Wisetack

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Wisetack Comparisons

Employees
+
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Competitors of Wisetack

Wisetack operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Point-of-sale financing is facilitated through an online platform for purchases.
domain founded_year HQ Location
A buy now pay later service is offered by Afterpay.
domain founded_year HQ Location
Payment solutions are provided for deferred purchasing by Zip.
domain founded_year HQ Location
Point-of-sale financing is facilitated via an online platform for retailers.
domain founded_year HQ Location
Merchandise financing is offered through partner stores.
domain founded_year HQ Location
Point-of-sale financing is enabled for installment purchases at partnered retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Wisetack

Frequently Asked Questions about Wisetack

When was Wisetack founded?

Wisetack was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Wisetack located?

Wisetack is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Wisetack?

Bobby Tzekin is the current CEO of Wisetack. They have also founded this company.

Is Wisetack a funded company?

Wisetack is a funded company, having raised a total of $91.15M across 5 funding rounds to date. The company's 1st funding round was a Series B of $51.8M, raised on Jan 18, 2019.

How many employees does Wisetack have?

As of Dec 31, 2024, the latest employee count at Wisetack is 121.

What does Wisetack do?

Wisetack was founded in 2018 in San Francisco, United States, as a provider in the fintech sector. Financing options for consumer purchases are facilitated through the platform, with repayments structured in monthly installments. Automatic debit setups are supported for ongoing payments. Operations focus on enabling accessible financing for various goods and services across the U.S. market.

Who are the top competitors of Wisetack?

Wisetack's top competitors include Sunbit, Klarna and Zip.

What products or services does Wisetack offer?

Wisetack offers Financing Platform, Prequal Link, and Marketing Toolkit.

Who are Wisetack's investors?

Wisetack has 3 investors. Key investors include Insight Partners, Greylock Partners, and Bain Capital Ventures.

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