About Wishfin
Wishfin is a Financial Services company based in Noida (India) by Puru Vashishtha and Rishi Mehra. Online platform for comparing and applying for loans and credit cards. Wishfin has raised $16.69 million across 3 funding rounds from investors including Venture Highway VC, Franklin Templeton India and Sherpalo Ventures. The company has 779 employees. Wishfin has completed 1 acquisition, including Ladders. Wishfin was last valued at $100.63 million in July 2016. Its chief executive, as recorded, is Rishi Mehra. Its website wishfin.com draws about 177 thousand monthly visits. Its Indian entity Mywish Marketplaces Private Limited reported revenue of βΉ37.44 Cr. Wishfin offers products and services including CIBIL Score Checker, Loan Application Platform, and EMI Calculator. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its competitors include BankBazaar, Paisa Bazaar and Apnapaisa; 2 of its 3 listed competitors have raised funding.
Company details
Financial products from banks and institutions are accessed via Wishfin, an online platform based in Noida, India. Credit scores are checked by users, while loan and credit card options are compared before applications are submitted. Tools including EMI calculators for personal and home loans are provided to support financial planning within the fintech sector. Operations focus on streamlining access to these services for individuals.
- Headquarters Noida, India
- Employees 779
- Founders Puru Vashishtha, Rishi Mehra
- Stage Minicorn
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website wishfin.com
- Social LinkedIn X Facebook
- Legal Name Mywish Marketplaces Private Limited
- Date of Incorporation 06 Oct, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹37.44 Cr
FY 2025 · -30% YoY
- Net Loss-₹3.65 Cr
FY 2025 · -10% margin
- EBITDA-₹1.47 Cr
FY 2025 · -4% margin
- Total Equity Funding$16.69M (USD)
in 3 rounds
- Latest Funding Round$15.09M (USD), Series A
Jul 2016
- InvestorsVenture Highway VC
& 5 more
- Employee Count779
- Investments & Acquisitions
Associated legal entities of Wishfin
Wishfin is associated with 5 registered companies on The Company Check; the primary company is Mywish Marketplaces Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mywish Marketplaces Private Limited CIN U66000MH2015PTC456806 | Active | 06 Oct 2015 | Mumbai, Maharashtra | ₹37.4 Cr | 779 | 4 | View details |
| Mywish Marketplaces Private Limited CIN U66000DL2015PTC286052 | 06 Oct 2015 | New Delhi, Delhi, India | View details | ||||
| Wishfin Insurance Web Aggregator Private Limited CIN U66000DL2017PTC322513 | Active | 22 Aug 2017 | New Delhi, Delhi | ₹0.0 Cr | 32 | 3 | View details |
| Smart Junction Private Limited CIN U74999DL2016PTC301701 | Active | 20 Jun 2016 | New Delhi, Delhi | ₹1.3 Cr | 3 | View details | |
| Wrs Info India Private Limited CIN U72400DL2008PTC179045 | Active | 04 Jun 2008 | New Delhi, Delhi | ₹0.7 Cr | 3 | View details |
Products & Services of Wishfin
Wishfin offers a comprehensive portfolio of products and services, including CIBIL Score Checker, Loan Application Platform, and EMI Calculator.
Tool for free checking and monitoring of credit scores online.
Platform to compare and apply for various loans quickly.
Calculator for estimating loan EMIs and repayment schedules.
Apps and channels of Wishfin
Wishfin publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Wishfin
Wishfin has successfully raised a total of $16.69M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $15.09 million completed in July 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.69M
- Total Rounds 3
- Last Round Series A β $15.09M
- First Round $1.6M
(Dec 2015)
- Investors Count 6
All 3 funding rounds of Wishfin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | $15.09M | Series A | $100.63M | Franklin Templeton India | |
| Apr 2016 | Seed | β | Ram Shriram, Neeraj Arora | β | |
| Dec 2015 | $1.6M | Seed | $20.51M | Sherpalo Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2016 | $100.63M | β’β’β’β’β’β’β’β’ |
| Dec 2015 | $20.51M | β’β’β’β’β’β’β’β’ |
Last known valuation $100.63M (Jul 2016). 6 investors in total: 3 institutional and 3 angel.
Investors in Wishfin
Wishfin has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Venture Highway VC, Franklin Templeton India and Sherpalo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment in technology sectors is conducted by Sherpalo Ventures. | sherpalo.com | |||
Early-stage investments are made in fintech, retail, and healthtech sectors. | 2015 | venturehighway.vc | Delhi, India | |
Diversified investment management services are offered in India. | franklintempletonindia.com | Mumbai, India | ||
RS Ram Shriram | Early Google investor, founder of Sherpalo Ventures, influential tech angel | unknown_bdaa734e51484fa68 | ||
NA Neeraj Arora | Former WhatsApp CBO, angel investor, key in WhatsApp-Facebook deal | unknown_dc55f07db3074f649 | ||
PV Puru Vashishtha | unknown_ae300562d14348a28 |
Investor details for Wishfin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Mywish Marketplaces Private Limited (Wishfin)
Mywish Marketplaces Private Limited is the primary company behind Wishfin. The boards of the 4 registered companies of Wishfin currently have 9 directors; the longest-serving is Rishi Mehra, appointed in 2008. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishi Mehra DIN 02171920 | Director | 04 Jun 2008 | 18 yrs 4 mo | Wrs Info India Private Limited, Mywish Marketplaces Private Limited |
| Jasbir Singh DIN 05301234 | Director | 12 Jun 2012 | 14 yrs 4 mo | Wrs Info India Private Limited |
| Puru Vashishtha DIN 05248193 | Director | 06 Oct 2015 | 11 yrs | Mywish Marketplaces Private Limited, Wishfin Insurance Web Aggregator Private Limited |
| Balbir Singh DIN 07757442 | Director | 07 Mar 2017 | 9 yrs 7 mo | Smart Junction Private Limited |
| Kiran Lata Mehra DIN 07690913 | Director | 21 Sep 2018 | 8 yrs 1 mo | Wrs Info India Private Limited |
| Mohd Shuaib DIN 07757464 | Director | 13 May 2024 | 2 yrs 5 mo | Wishfin Insurance Web Aggregator Private Limited, Smart Junction Private Limited |
| Gangesh Malhotra DIN 10624695 | Director | 13 May 2024 | 2 yrs 5 mo | Wishfin Insurance Web Aggregator Private Limited, Smart Junction Private Limited |
| Rajeev Singhvi DIN 01959255 | Director | 31 May 2025 | 1 yr 5 mo | Mywish Marketplaces Private Limited |
| Haseeb Abdul Syed DIN 00737708 | Director | 31 May 2025 | 1 yr 5 mo | Mywish Marketplaces Private Limited |
People of Wishfin
33 people are tracked at Wishfin (4 in leadership, 29 in team); the tracked headcount is 779.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Subhajeet Dey | Vice President Of Software Engineering | Leadership |
Rohit Gupta | Head Of Sales Marketing | Leadership |
Nisha Singh | Account Executive | Team |
M.D. Salman Khan | Manager Of Sales | Team |
Jubin Mehta | Senior Software Development Manager | Team |
Rishabh Jaiswal | Software Developer | Team |
Durgey Rajpoot | Sr Software Developer | Team |
Bhawana Keshari | Senior Sales Manager | Team |
Deepak Negi | Email Marketing Executive | Team |
Malik Asif | Sales Manager | Team |
Ashish Sharma | Sales Manager | Team |
Aayush Gupta | Sales Associate | Team |
Nilesh Kardate | Sr. Web Developer | Team |
Shashi Pratap Ranjan | Regional Sales Executive | Team |
Raj Nigam | Sales Associate | Team |
Abhi Srivastava | Team Manager | Team |
Himanshu Yadav | Professional Sales Specialist | Team |
Karan Yadav | Assistant Sales Manager | Team |
13 more people are available in the full profile.
Complete people profiles for Wishfin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Wishfin
Figures of Mywish Marketplaces Private Limited, the primary company behind Wishfin, for FY 2025. Revenue was ₹37.44 Cr (-30% year on year). Net loss was -₹3.65 Cr (-10% margin). EBITDA was -₹1.47 Cr (-4% margin). Revenue has grown at a compounded annual rate of +22% over three years and -2% over five years.
- ₹37.44 CrRevenue · FY 2025 · -30% YoY
- -₹3.65 CrNet loss · -10% margin
- -₹1.47 CrEBITDA · -4% margin
- ₹1.3 LakhPaid-up capital
- 779Employees (provident fund records)
- +22%Revenue CAGR, 3 years
- -2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Mywish Marketplaces Private Limited are on its company page.
Detailed financial statements for Wishfin
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Wishfin
Wishfin has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ladders.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding, digital marketing, and event management services are offered. | ladders.co.in | India | 2020 | Jan 2021 | β’β’β’β’ |
Complete acquisition details for Wishfin
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Wishfin
4 dated milestones of Wishfin across 6 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $1.6M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $15.1M.
- Acquisition Acquires Ladders.
Competitors of Wishfin
Wishfin has 3 listed competitors in our database, 2 of them funded. They include BankBazaar, Paisa Bazaar and Apnapaisa.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bankbazaar.com | 2008 | Chennai, India | $132.09M | 795 | Financial products, loans, and credit scores are aggregated and compared. | |
| paisabazaar.com | 2009 | Gurugram, India | 3,550 | Online loan comparison platform | ||
| apnapaisa.com | 2007 | Mumbai, India | $2.2M | Loans and credit cards are compared online in India. |
Detailed competitors of Wishfin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wishfin
The website of Wishfin (wishfin.com) receives about 177.1K visits a month.
- Monthly visits177.1K
▼ 12.8% vs previous month
Websites whose visitors overlap most with Wishfin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| paisabazaar.com | 100% | 10.7M | #5,741 | View details | |
| cibil.com | 100% | 7.8M | #5,690 | View details | |
| moneyview.in | 84% | 2.6M | #21,207 | View details | |
| indialends.com | 81% | 574.5K | #68,940 | View details | |
| incred.com | 81% | 444.9K | #89,222 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Wishfin
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Wishfin (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 |
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Related news about Wishfin
Complete news archive for Wishfin
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Frequently Asked Questions about Wishfin
Wishfin is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Rishi Mehra is the CEO of Wishfin, as recorded in our data. They have also founded this company.
Wishfin is a funded company, having raised a total of $16.69M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Dec 2015.
Wishfin has 779 employees.
The primary company behind Wishfin, Mywish Marketplaces Private Limited, reported revenue of βΉ37.44 Cr for FY 2025, down 30% year on year.
Financial products from banks and institutions are accessed via Wishfin, an online platform based in Noida, India. Credit scores are checked by users, while loan and credit card options are compared before applications are submitted. Tools including EMI calculators for personal and home loans are provided to support financial planning within the fintech sector. Operations focus on streamlining access to these services for individuals.
Wishfin's top competitors include BankBazaar, Paisa Bazaar and Apnapaisa.
Wishfin offers CIBIL Score Checker, Loan Application Platform, and EMI Calculator.
Wishfin has made 1 acquisition, including Ladders.
Wishfin has 6 investors. Key investors include Venture Highway VC, Franklin Templeton India, Sherpalo Ventures, Ram Shriram, and Neeraj Arora.
The valuation of Wishfin is $100.63M as of Jul 2016.
Wishfin is associated with 4 legal entities: Mywish Marketplaces Private Limited, Wrs Info India Private Limited, Wishfin Insurance Web Aggregator Private Limited and others.

