About Witchery
Witchery is a company based in Cremorne (Australia) founded in 1996 was acquired by Country Road in August 2012. It operates as a Direct-to-Consumer (D2C). Witchery offers products and services including Women's Clothing. Witchery operates in a competitive market with competitors including My Dearest, Mister Zimi, Babyboo Fashion, Feather and Noise and ELIYA THE LABEL, among others.
- Headquarter Cremorne, Australia
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website witchery.com
- Social X Facebook Instagram
- Acquired by Country Road (Aug 2012)
- Investors
- Acquired byCountry Road
(Aug 2012)
Products & Services of Witchery
Witchery offers a comprehensive portfolio of products and services, including Women's Clothing.
Women's clothing and fashion items are offered online.
Investors in Witchery
Witchery has secured backing from 1 investor. Prominent investors backing the company include Country Road.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Apparel and homewares for women, men, and children are retailed. | 1974 | countryroad.com | Melbourne, Australia |
Investor details for Witchery
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- Complete investor list
- Round participation
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Timeline of Witchery
2 dated milestones of Witchery across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Witchery is founded.
- Exit Acquired by Country Road.
Competitors of Witchery
Witchery operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as My Dearest, Mister Zimi, Babyboo Fashion, Feather and Noise and ELIYA THE LABEL, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mydearest.com | 2016 | Waterloo, Australia | – | – | Sells women's clothing, accessories, shoes, and bags via online platform and stores. | |
| misterzimi.com | 2007 | Prahran, Australia | – | – | Offers women's clothing, accessories, and online shopping with shipping services. | |
| babyboofashion.com | 2011 | Sydney, Australia | – | – | Runs a direct-to-consumer brand offering multi-category fashion products for women. | |
| featherandnoise.com | 2013 | Footscray, Australia | – | – | Operates a direct-to-consumer brand offering fashionable apparel and accessories for women. | |
| eliyathelabel.com.au | 2016 | Victoria Park, Australia | – | – | Runs a direct-to-consumer brand offering stylish fashion apparel. | |
| collieanne.com.au | 2016 | Dromana, Australia | – | – | Operates a direct-to-consumer brand offering multi-category fashion products for women. | |
| vrggrl.com | 2020 | Brisbane, Australia | – | – | Online retailer of women's clothing including dresses, tops, and accessories. |
Detailed competitors of Witchery
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Witchery
The website of Witchery (witchery.com) receives about 55.8K visits a month.
- Monthly visits55.8K
▲ 7.7% vs previous month
Websites whose visitors overlap most with Witchery. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shopcrabtree.com | shopcrabtree.com | 100% | – | #683,333 | – |
glendalegalleria.com | glendalegalleria.com | 100% | – | #765,814 | – |
esprit.com.au | esprit.com.au | 94% | – | – | – |
natickmall.com | natickmall.com | 93% | – | #484,514 | – |
| aventuramall.com | 90% | 113.8K | #313,319 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Witchery
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Witchery
10 companies that operate in the same segment as Witchery (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Witchery
Witchery was founded in 1996.
Witchery is headquartered in Cremorne, Australia. It is registered at Cremorne, New South Wales, Australia.
Womens clothing and fashion items are provided by Witchery through an online platform. The company operates in the retail sector, focusing on apparel for women. Solutions include a user-friendly website, mobile app, and various customer support options. Promotions such as free shipping on orders over 100 and discounts for sign-ups are offered. Sustainability and corporate sales are also addressed as part of the business focus.
Witchery's top competitors include My Dearest, Mister Zimi and Babyboo Fashion.
Witchery offers Women's Clothing.
Witchery has 1 investor. Key investors include Country Road.
Yes. Witchery was acquired by Country Road in August 2012.