About Woolrich Outlet
Woolrich Outlet is a Retail company based in Woolrich (United States) founded in 1830, and was acquired by BasicNet in November 2025. High-end outerwear, apparel, shoes, and accessories are designed and manufactured. Its chief executive, as recorded, is Nicholas Brayton. Its website woolrich.com draws about 724 thousand monthly visits. Woolrich Outlet offers products and services including Parkas, Sneakers, and Coats. Its focus areas include Consumer Goods, Apparel Brands, Luxury and Sports Wear. Its legal entity is WOOLRICH, INC. Its competitors include GRACEDBYGRIT, KINONA and Andrew Marc; 1 of its 3 listed competitors has raised funding.
Company details
The company was founded in 1830 and is headquartered in Woolrich, United States. Operations center on the design and manufacture of apparel within the outerwear sector. Garments suited for outdoor and urban environments are produced, with collections covering outerwear, clothing, shoes, and accessories for men, women, and children. Emphasis is placed on quality materials and enduring styles across product lines. Limited-edition collaborations with other designers are also conducted.
Products & Services of Woolrich Outlet
Woolrich Outlet offers a comprehensive portfolio of products and services, including Parkas, Sneakers, and Coats.
Jackets designed for cold weather protection and outdoor activities
Comfortable shoes suitable for everyday and outdoor use
Warm coats for various weather conditions and styles
Apps and channels of Woolrich Outlet
its YouTube channel Woolrich has 2.46K subscribers and 30 videos.
Videos from Woolrich Outlet
The most watched videos on Woolrich Outlet's YouTube channel, Woolrich (2.46K subscribers). Click a video to play it here.
More on Woolrich.
Funding Insights of Woolrich Outlet
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Woolrich Outlet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Woolrich Outlet
Woolrich Outlet has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include GOLDWIN, BasicNet and L-GAM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L-GAM is engaged in mid-market investments across Europe. | l-gam.com | Luxembourg, Luxembourg | ||
Outdoor clothing and gear are manufactured in Japan by GOLDWIN. | 1951 | goldwin.co.jp | Toyama, Japan | |
Fashion apparel products are retailed by BasicNet through stores. | 1994 | basic.net |
Investor details for Woolrich Outlet
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People of Woolrich Outlet
36 people are tracked at Woolrich Outlet (18 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Nicholas Brayton | President & CEO | Leadership |
Marcus Mellor | Global Director Merchandising & Design | Leadership |
Mathieu Garcia | CMO | Leadership |
Lorenzo Flamini | Chief Executive Officer | Leadership |
Fabio Bernardi | Global Human Resources Director | Leadership |
Monica Lardera | Design Director | Leadership |
Barbara Rossi | Global Head Of CRM And Retail Experience | Leadership |
Giulia Galli | Head Of Accounting | Leadership |
Laura Salvetti | Global Head Of PR & Woolrich Outdoor Foundation | Leadership |
Dirk Pracel | Managing Director | Leadership |
Stefano Lorenzetti | Sales Director South Europe | Leadership |
Alessia Greco | Sales Director West Europe & Emerging Markets | Leadership |
Jamshed Irani | General Manager | Leadership |
Charlie Bittner | Human Resources Director | Leadership |
Matteo Facchini | CFO | Leadership |
Flavia Urso | HR Retail Business Partner & Cost Control | Leadership |
Alessandra Pollio | HR Business Partner Foreign Markets | Leadership |
Mauro Antelmi | Global Information Technology Director | Leadership |
Samantha Ragazzi | Brand Image & Production Manager | Team |
Viviana Monaco | Consolidation And Reporting Supervisor | Team |
16 more people are available in the full profile.
Complete people profiles for Woolrich Outlet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Competitors of Woolrich Outlet
Woolrich Outlet has 3 listed competitors in our database, 1 of them funded. They include GRACEDBYGRIT, KINONA and Andrew Marc.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gracedbygrit.com | 2013 | San Diego, United States | $1.74M | 9 | Manufacturer of precision machined components for aerospace and machine tool industries | |
| kinonasport.com | 2017 | Rancho Mirage, United States | A direct-to-consumer brand offering luxury designer women's golf apparel and accessories. | |||
| andrewmarc.com | 1982 | New York, United States | Internet first brand of private label brand for outerwear |
Detailed competitors of Woolrich Outlet
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Web traffic of Woolrich Outlet
The website of Woolrich Outlet (woolrich.com) receives about 723.7K visits a month and ranks #60,263 among all websites worldwide, #2,976 in Fashion and Apparel.
- Monthly visits723.7K
▼ 7.4% vs previous month
- Unique visitors383.2K
per month
- Global rank#60,263
among all websites
- Category rank#2,976
Lifestyle · Fashion and Apparel
- Bounce rate35%
- Pages per visit3.5
- Average visit1 min 22 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Woolrich Outlet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| llbean.com | 100% | 17.3M | #1,547 | View details | |
| pendleton-usa.com | 98% | 683.4K | #39,054 | View details | |
| filson.com | 97% | 1.8M | #19,361 | View details | |
| landsend.com | 96% | 12M | #2,133 | View details | |
| eddiebauer.com | 88% | 4.9M | #5,022 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Woolrich Outlet
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Woolrich Outlet (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Woolrich Outlet
Complete news archive for Woolrich Outlet
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- Brand-specific news history
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Frequently Asked Questions about Woolrich Outlet
Woolrich Outlet was founded in 1830 and raised its 1st funding round 187 years after it was founded.
Woolrich Outlet is headquartered in Woolrich, United States. It is registered at Woolrich, Pennsylvania, United States.
Nicholas Brayton is the CEO of Woolrich Outlet, as recorded in our data.
The company was founded in 1830 and is headquartered in Woolrich, United States. Operations center on the design and manufacture of apparel within the outerwear sector. Garments suited for outdoor and urban environments are produced, with collections covering outerwear, clothing, shoes, and accessories for men, women, and children. Emphasis is placed on quality materials and enduring styles across product lines. Limited-edition collaborations with other designers are also conducted.
Woolrich Outlet's top competitors include GRACEDBYGRIT, Andrew Marc and KINONA.
Woolrich Outlet offers Parkas, Sneakers, and Coats.
Woolrich Outlet operates through Woolrich, Inc..
Yes. Woolrich Outlet was acquired by L-GAM in September 2018.
The website of Woolrich Outlet receives about 724 thousand visits a month and ranks #60,263 among all websites worldwide.

