About Eddie Bauer
Eddie Bauer is a company based in Groveport (United States) founded in 1920 was acquired by Authentic Games in May 2021. The company has 2,516 employees. Eddie Bauer operates in a competitive market with competitors including Vuori, Gymshark, Nobull, Fabletics and Founder Sport Group, among others.
- Headquarter Groveport, United States
- Employees 2,516
- SectorsRetailConsumer
- Website category Lifestyle · Fashion and Apparel
- Website eddiebauer.com
- Social LinkedIn X Facebook
- Acquired by Authentic Games (May 2021)
- Legal Name Eddie Bauer Llc
- InvestorsAuthentic Games
& 3 more
- Employee Count2,516
- Acquired by
Investors in Eddie Bauer
Eddie Bauer has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Authentic Games, SPARC Group and Golden Gate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments, business building, and long-term partnerships in finance and investment sectors. | – | goldengatecap.com | - | |
Brand offering apparel wear for men and women | 2017 | sparcgroup.com | New York, United States | |
Provider of an online marketplace for branded apparel and home goods. It offers a curated selection of clothing, shoes, accessories, and home furnishings from various well-known brands. The platform facilitates the sale of these products directly to consumers. Customers can shop by brand, category, or style, and the site features various promotional offers and collaborations. The business model centers on providing a convenient and comprehensive shopping experience for a wide range of products. | 2010 | authentic.com | Sao Paulo, Brazil | |
- | – | josabank.com | - |
Investor details for Eddie Bauer
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People of Eddie Bauer
15 people are tracked at Eddie Bauer (3 in leadership, 12 in team); the tracked headcount is 2,516.
| Name | Role | Group |
|---|---|---|
Michael Egeck | CEO | Leadership |
Susan Cain | Director, Human Resources — Eddie Bauer At Sparc Group | Leadership |
Kimberly Spelman | General Manager | Leadership |
Tracy Owens | Assistant Manager | Team |
Tai Kruse | Manager | Team |
Bill Vail | Contract Property Maintenance | Team |
Alexander O'Keefe | Store Manager | Team |
Pamela Sanchez | Assistant Manager | Team |
Megan Michele | Assistant Manager | Team |
Kelli Guilfoyle | Management Team | Team |
Kim Dittus | Assistant Manager | Team |
Toni Leach | Store Manager | Team |
Megan Gramse | Dual Store Manager | Team |
James Heckathorn | Store Manager | Team |
Jacki Pietromonaco | Supervisor, HR Records | Team |
Complete people profiles for Eddie Bauer
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Timeline of Eddie Bauer
4 dated milestones of Eddie Bauer across 101 years, from founding to its latest funding, stage changes and deals.
- Founded Eddie Bauer is founded.
- Exit Acquired by Golden Gate Capital.
- Exit Acquired by Jos A Bank.
- Exit Acquired by Authentic Games.
Competitors of Eddie Bauer
Eddie Bauer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vuori, Gymshark, Nobull, Fabletics and Founder Sport Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | – | 1,966 | Internet-first sportswear apparel is provided for men and women. | |
| foundersport.com | 2019 | Statesville, United States | – | 314 | Internet first brand offering multi-category sportswear | |
| stio.com | 2011 | Wilson, United States | $42.58M | 100 | Sports apparel is retailed online by Stio in various categories. | |
| outdoorvoices.com | 2013 | Austin, United States | $65.75M | 83 | Technical apparel for recreation and fitness activities is offered. | |
| tracksmith.com | 2014 | Wellesley, United States | $5.7M | – | Performance running apparel and footwear are designed and manufactured. |
Detailed competitors of Eddie Bauer
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Web traffic of Eddie Bauer
The website of Eddie Bauer (eddiebauer.com) receives about 4.9M visits a month and ranks #5,022 among all websites worldwide, #208 in Fashion and Apparel.
- Monthly visits4.9M
▼ 40.6% vs previous month
- Unique visitors3.7M
per month
- Global rank#5,022
among all websites
- Category rank#208
Lifestyle · Fashion and Apparel
- Bounce rate43%
- Pages per visit6.3
- Average visit2 min 57 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Eddie Bauer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| llbean.com | 100% | 17.3M | #1,547 | View details | |
| landsend.com | 91% | 12M | #2,133 | View details | |
| columbia.com | 83% | 7M | #3,512 | View details | |
| jjill.com | 79% | 3.2M | #13,900 | View details | |
| jcrew.com | 78% | 14.2M | #1,802 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Eddie Bauer
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- 40 similar websites
- Audience overlap
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Latest news on Eddie Bauer
Complete news archive for Eddie Bauer
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Similar companies to Eddie Bauer
10 companies that operate in the same segment as Eddie Bauer (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Eddie Bauer
Eddie Bauer was founded in 1920.
Eddie Bauer is headquartered in Groveport, United States. It is registered at Groveport, Ohio, United States.
Eddie Bauer has 2,516 employees.
Eddie Bauer manufactures and sells outdoor apparel, accessories, and gears for men, women, and kids. Products they sell include shirts, pants, sweaters, jeans, backpacks, etc. It sells through its own stores and also through its online platform. The website claims to have stores across the US and Canada. Founded by Eddie Bauer. The company filed for bankruptcy in 2009 and was acquired by Golden Gate Capital for 286 million USD.
Eddie Bauer has 4 investors. Key investors include Authentic Games, SPARC Group, Golden Gate Capital, and Jos A Bank.
Eddie Bauer operates through Eddie Bauer Llc.
Yes. Eddie Bauer was acquired by Authentic Games in May 2021.
The website of Eddie Bauer receives about 4.9 million visits a month and ranks #5,022 among all websites worldwide.

