About XREAL
XREAL is a Retail company based in Sunnyvale (United States) founded in 2017 by Jordan Maron, Chi Xu, and Bing Xiao. Augmented-reality smart eyewear is offered by XREAL for device compatibility. It operates in the Retail and Technology sectors. XREAL has raised $433 million across 5 funding rounds from investors including Kuaishou Technology, Alibaba.com and IQiyi. The company has 175 employees. XREAL was last valued at $1 billion in January 2026. Its chief executive, as recorded, is Chi Xu. Its website xreal.com draws about 1.2 million monthly visits. Its focus areas include Consumer Electronics E-Commerce, Smart Eyewear, Consumer and Fashion Tech. Its legal entity is XREAL, INC. Its competitors include Magic Leap, Vuzix and DigiLens; 2 of its 3 listed competitors have raised funding.
Company details
XREAL was established in 2017 and is based in Sunnyvale, United States. Operations focus on the smart eyewear sector as an internet-first brand. Augmented-reality glasses are produced, compatible with gaming consoles, computers, and mobile phones. Wired and wireless connections to devices are supported, along with an adjustable virtual display for user adaptation.
- Total Equity Funding$433M (USD)
in 5 rounds
- Latest Funding Round$100M (USD), Series D
Jan 2026
- InvestorsKuaishou Technology
& 16 more
- Employee Count175
Funding Insights of XREAL
XREAL has successfully raised a total of $433M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $433M
- Total Rounds 5
- Last Round Series D — $100M
- First Round $40M
(Sep 2020)
- Investors Count 17
All 5 funding rounds of XREAL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $100M | Series D | – | – | – |
| May 2025 | $27.74M | Series C | – | – | |
| Jan 2024 | $60M | Series C | – | Alibaba, NIO Capital | – |
| May 2023 | $28.6M | Series B | – | – | – |
| Sep 2020 | $40M | Series B | – | Kuaishou Technology |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of XREAL
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Last known valuation $1B (Jan 2026). 17 investors in total: 17 institutional.
Investors in XREAL
XREAL has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include Kuaishou Technology, Alibaba.com and IQiyi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
NIO Capital is focused on investments in mobility, energy, and technology sectors. | 2022 | niocapital.com | Shanghai, China | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Investments are provided by GP Capital to financial services companies. | gpcapital.com.cn | Shanghai, China | ||
| pdvc.com | ||||
Tech sector investments are managed by this venture capital firm. | ciifund.cn | Beijing, China | ||
Venture capital fund focused on mobile, internet, deep technology, rural internet, AI, and multiple sectors | shunwei.com | Beijing, China | ||
Tech startups in China are funded by Aplus Capital. | 2014 | apluscap.com | Haidian, China | |
Acquisitions are targeted by CPE as a private equity firm. | cpe-fund.com | Beijing, China | ||
| cgcvc.com | ||||
Global private equity investments are managed with long-term focus. | hillhouseinvestment.com | New York, United States |
Investor details for XREAL
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People of XREAL
4 people are tracked at XREAL (4 in leadership); the tracked headcount is 175.
| Name | Role | Group |
|---|---|---|
Jordan Maron | Co-Founder | Leadership |
Chi Xu | Co-Founder & CEO | Leadership |
Bing Xiao | Co-Founder | Leadership |
Jon Li | US General Manager | Leadership |
Complete people profiles for XREAL
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Timeline of XREAL
4 dated milestones of XREAL across 9 years, from founding to its latest funding, stage changes and deals.
- Founded XREAL is founded.
- Funding First funding round of $40.0M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $100.0M.
Competitors of XREAL
XREAL has 3 listed competitors in our database, 2 of them funded. They include Magic Leap, Vuzix and DigiLens.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magicleap.com | 2011 | Plantation, United States | $3.48B | 824 | Head-mounted virtual retinal displays for augmented reality viewing are provided. | |
| vuzix.com | 1997 | Rochester, United States | 94 | Smart glasses are provided for remote support and teleconferencing. | ||
| digilens.com | 1999 | Sunnyvale, United States | $247.3M | 109 | Designs optical waveguide technology for HUD, AR and biometric applications |
Detailed competitors of XREAL
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Web traffic of XREAL
The website of XREAL (xreal.com) receives about 1.2M visits a month and ranks #58,816 among all websites worldwide, #4,457 in Performing Arts.
- Monthly visits1.2M
▲ 35.2% vs previous month
- Unique visitors385.5K
per month
- Global rank#58,816
among all websites
- Category rank#4,457
Arts and Entertainment · Performing Arts
- Bounce rate42%
- Pages per visit3.1
- Average visit2 min 52 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with XREAL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| netflix.com | 100% | 1.7B | #26 | View details | |
| youtube.com | 95% | 30.4B | #2 | View details | |
| bilibili.com | 94% | 1.3B | #25 | View details | |
| imdb.com | 92% | 553.2M | #67 | View details | |
abema.tv | abema.tv | 88% | #745 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for XREAL
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- 16 similar websites
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as XREAL (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Xreal
Complete news archive for XREAL
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Frequently Asked Questions about XREAL
XREAL was founded in 2017 and raised its 1st funding round 3 years after it was founded.
XREAL is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
Chi Xu is the CEO of XREAL, as recorded in our data. They have also founded this company.
XREAL is a funded company, having raised a total of $433M across 5 funding rounds to date. The company's 1st funding round was a Series B of $40M, raised on Sep 2020.
XREAL has 175 employees.
XREAL was established in 2017 and is based in Sunnyvale, United States. Operations focus on the smart eyewear sector as an internet-first brand. Augmented-reality glasses are produced, compatible with gaming consoles, computers, and mobile phones. Wired and wireless connections to devices are supported, along with an adjustable virtual display for user adaptation.
XREAL's top competitors include Magic Leap, DigiLens and Vuzix.
XREAL has 17 investors. Key investors include Kuaishou Technology, Alibaba.com, IQiyi, CICC, and Gentle Monster.
The valuation of XREAL is $1B as of Jan 2026.
XREAL operates through Xreal, Inc..
The website of XREAL receives about 1.2 million visits a month and ranks #58,816 among all websites worldwide.