About Yield Marketing
Yield Marketing is a Technology company based in San Mateo (United States) founded in 2007, and was acquired by Autonomy in September 2011. Search engine marketing automation is delivered through an integrated suite. Yield Marketing has raised $6 million across 1 funding round from investors including Autonomy, WPP and DFJ. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Search Engine Optimization. Its competitors include BrightEdge, Moz and Demandwell; 3 of its 3 listed competitors have raised funding.
Company details
Yield Marketing was founded in 2007 in San Mateo, United States, focusing on the digital marketing sector. An integrated web marketing suite is provided to optimize paid search campaigns, natural search rankings, and landing pages. A free SEO analyzer is also offered, generating real-time reports on website conformance to established SEO practices. The company was acquired by Autonomy in 2011.
- Headquarters San Mateo, United States
- Stage Acquired
- SectorsTechnology
- Website yieldsoftware.com
- Social LinkedIn X Facebook
- Acquired by Autonomy (Sep 2011)
Funding Insights of Yield Marketing
Yield Marketing has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series B round of $6 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series B — $6M
- First Round $6M
(Jun 2008)
- Investors Count 2
All 1 funding rounds of Yield Marketing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Yield Marketing
Yield Marketing has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Autonomy, WPP and DFJ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | dfj.com | Menlo Park, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Electric car subscriptions are facilitated via an app-based platform. | 1996 | autonomy.com | Phoenix, United States |
Investor details for Yield Marketing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Yield Marketing
3 dated milestones of Yield Marketing across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Yield Marketing is founded.
- Funding First funding round of $6.0M.
- Exit Acquired by Autonomy.
Competitors of Yield Marketing
Yield Marketing has 3 listed competitors in our database, 3 of them funded. They include BrightEdge, Moz and Demandwell.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| moz.com | 2004 | Seattle, United States | $29.25M | 33 | Search engine optimization analytics software is provided by Moz. | |
| demandwell.com | 2018 | Indianapolis, United States | $6.6M | 23 | SEO software platform is offered for B2B SaaS revenue growth. |
Detailed competitors of Yield Marketing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Yield Marketing
Websites that share an audience with Yield Marketing (yieldsoftware.com).
Websites whose visitors overlap most with Yield Marketing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blog.searchenginewatch.com | blog.searchenginewatch.com | 100% | – | ||
kenshoo.com | kenshoo.com | 98% | #1,418,063 | – | |
| hubspot.com | 96% | 38.1M | #812 | View details | |
blog.redfin.com | blog.redfin.com | 69% | – |
Top companies in MarketingTech
3 companies that operate in the same segment as Yield Marketing (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Yield Marketing
Yield Marketing was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Yield Marketing is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Yield Marketing is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series B of $6M, raised on Jun 2008.
Yield Marketing was founded in 2007 in San Mateo, United States, focusing on the digital marketing sector. An integrated web marketing suite is provided to optimize paid search campaigns, natural search rankings, and landing pages. A free SEO analyzer is also offered, generating real-time reports on website conformance to established SEO practices. The company was acquired by Autonomy in 2011.
Yield Marketing's top competitors include BrightEdge, Moz and Demandwell.
Yes. Yield Marketing was acquired by Autonomy in September 2011.