About Yield Marketing
Yield Marketing is a company based in San Mateo (United States) founded in 2007 was acquired by Autonomy in September 2011.. Yield Marketing has raised $6 million across 1 funding round from investors including Autonomy, WPP and DFJ. Yield Marketing operates in a competitive market with competitors including BrightEdge, Moz, Demandwell, Linkdex and Gushwork, among others.
- Headquarter San Mateo, United States
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Yield Marketing
Yield Marketing has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series B round of $6 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $6.0M
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First Round
First Round
(04 Jun 2008)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2008 | Amount | Series B - Yield Marketing | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Yield Marketing
Yield Marketing has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Autonomy, WPP and DFJ. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused VC firm
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Founded Year | Domain | Location | |
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Content marketing services are provided by WPP globally.
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Founded Year | Domain | Location | |
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Electric car subscriptions are facilitated via an app-based platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yield Marketing
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yield Marketing
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yield Marketing Comparisons
Competitors of Yield Marketing
Yield Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrightEdge, Moz, Demandwell, Linkdex and Gushwork, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Search engine optimization tools for enterprises are provided.
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| domain | founded_year | HQ Location |
Search engine optimization analytics software is provided by Moz.
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| domain | founded_year | HQ Location |
SEO software platform is offered for B2B SaaS revenue growth.
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| domain | founded_year | HQ Location |
SEO and content marketing analytics dashboard is provided.
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| domain | founded_year | HQ Location |
AI-powered search engine optimization solutions are developed and deployed.
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| domain | founded_year | HQ Location |
Hike is recognized for providing AI-driven SEO tools and services tailored for small businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Yield Marketing
When was Yield Marketing founded?
Yield Marketing was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is Yield Marketing located?
Yield Marketing is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Is Yield Marketing a funded company?
Yield Marketing is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series B of $6M, raised on Jun 04, 2008.
What does Yield Marketing do?
Yield Marketing was founded in 2007 in San Mateo, United States, focusing on the digital marketing sector. An integrated web marketing suite is provided to optimize paid search campaigns, natural search rankings, and landing pages. A free SEO analyzer is also offered, generating real-time reports on website conformance to established SEO practices. The company was acquired by Autonomy in 2011.
Who are the top competitors of Yield Marketing?
Yield Marketing's top competitors include BrightEdge, Moz and Hike.