About Yieldify
Yieldify is a Technology company based in London (United Kingdom) founded in 2012 by Meelan Harish Radia, and was acquired by Publicis Groupe in January 2023. Predictive marketing technology is provided for conversion optimization. It operates in the Technology and Retail sectors. Yieldify has raised $20.47 million across 4 funding rounds from investors including Publicis Groupe, Binomial Ventures and John Giuliani. Yieldify was last valued at $55.08 million in June 2015. Its website yieldify.com draws about 50 thousand monthly visits. Yieldify offers products and services including Lead Capture, Promotions, and Email Remarketing. Its focus areas include E-Commerce Enablers, Marketing, Personalized and Enterprise Applications. Its legal entity is ZEUS ENTERPRISE LTD.
Company details
Yieldify was founded in 2012 in London, United Kingdom, within the marketing technology sector. Predictive technology and managed services are delivered to support conversion strategies by analyzing on-site behavior and triggering personalized campaigns. Abandonment is reduced, and conversions are increased for e-commerce clients. Over 800 clients are served globally from offices in London, Berlin, New York, Porto, and Sydney, with 130 employees.
- Headquarters London, United Kingdom
- Founders Meelan Harish Radia
- Stage Acquired
- SectorsTechnologyRetail
- Website yieldify.com
- Social LinkedIn X Facebook YouTube
- Acquired by Publicis Groupe (Jan 2023)
- Legal Name Zeus Enterprise Ltd
- Date of Incorporation 19 Apr, 2012
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$14.99 M (USD)79as on Dec 31, 2021
- Net Profit-$1.86 M (USD)36as on Dec 31, 2021
- EBITDA-$2.72 M (USD)20as on Dec 31, 2021
- Total Equity Funding$20.47M (USD)
in 4 rounds
- Latest Funding Round$6M (USD), Series A
May 2017
- InvestorsPublicis Groupe
& 8 more
- Acquired byPublicis Groupe
(Jan 2023)
Products & Services of Yieldify
Yieldify offers a comprehensive portfolio of products and services, including Lead Capture, Promotions, and Email Remarketing.
Tool to convert website visitors into subscribers via targeted interactions.
Features for creating personalized promotional experiences on ecommerce sites.
System for retargeting customers through email based on site behavior.
Funding Insights of Yieldify
Yieldify has successfully raised a total of $20.47M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.47M
- Total Rounds 4
- Last Round Series A — $6M
- First Round $69,800
(Aug 2013)
- Investors Count 8
All 4 funding rounds of Yieldify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $6M | Series A | – | Binomial Ventures | |
| Jun 2015 | $12.6M | Series A | $55.08M | Google Ventures, SoftBank Capital | – |
| Mar 2014 | $1.8M | Seed | $12.3M | Hoxton Ventures | |
| Aug 2013 | $69,800 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2015 | $55.08M | •••••••• |
| Mar 2014 | $12.3M | •••••••• |
| Aug 2013 | $••••• | •••••••• |
Full valuation and stage history of Yieldify
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $55.08M (Jun 2015). 9 investors in total: 6 institutional and 3 angel.
Investors in Yieldify
Yieldify has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Publicis Groupe, Binomial Ventures and John Giuliani.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| binomial.vc | ||||
Tech focused VC firm investing in the US & the UK | datapointcapital.com | Boston, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
VC and PE firm focused on seed and early stage tech companies | hoxtonventures.com | London, United Kingdom | ||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
Advertising, PR, branding, and strategy services are provided. | 1926 | publicisgroupe.com | Paris, France | |
JG John Giuliani | Angel investor with focus on Indian startups, experienced in tech and innovation. | unknown_c0835037154448c98 | ||
TS Tom Singh | unknown_c53a7b9c6bc040298 | |||
RK Robert Klein | Angel investor focusing on Indian startups, with a background in technology and finance. | unknown_86fae789fed845d0b |
Investor details for Yieldify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Yieldify
11 people are tracked at Yieldify (3 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Meelan Harish Radia | Co-Founder | Leadership |
Mike Ng | President | Leadership |
Carles Cerezo Guzmán | Director Software Engineering | Leadership |
Maxime PLEY | Data engineer | Team |
Ricardo Montero | Software Engineer | Team |
Ashley C. | Senior Software Engineer | Team |
Alexandar Mechev | Data Engineer | Team |
José Adrián López Martín | Principal Engineer | Team |
Harry James Pugh | Software Engineer | Team |
Levente H. | Senior Software Engineer | Team |
Georgia Todd | Client Services Manager | Team |
Complete people profiles for Yieldify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Yieldify
5 dated milestones of Yieldify across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Yieldify is founded.
- Funding First funding round of $70K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by Publicis Groupe.
Web traffic of Yieldify
The website of Yieldify (yieldify.com) receives about 50.3K visits a month.
- Monthly visits50.3K
▼ 10.5% vs previous month
Websites whose visitors overlap most with Yieldify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
openpracticelibrary.com | openpracticelibrary.com | 100% | #2,010,126 | – | |
| dotnetfunda.com | 94% | #2,335,296 | View details | ||
| unbounce.com | 90% | 555.4K | #85,754 | View details | |
demos.forbeslindesay.co.uk | demos.forbeslindesay.co.uk | 88% | – | ||
| webtrends.com | 88% | 8.2K | #2,792,613 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yieldify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Yieldify
Complete news archive for Yieldify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Yieldify
Yieldify was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Yieldify is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Yieldify is a funded company, having raised a total of $20.47M across 4 funding rounds to date. The company's 1st funding round was a Seed of $69.8K, raised on Aug 2013.
Annual revenue of Yieldify is $14.99M as on Dec 31, 2021.
Yieldify was founded in 2012 in London, United Kingdom, within the marketing technology sector. Predictive technology and managed services are delivered to support conversion strategies by analyzing on-site behavior and triggering personalized campaigns. Abandonment is reduced, and conversions are increased for e-commerce clients. Over 800 clients are served globally from offices in London, Berlin, New York, Porto, and Sydney, with 130 employees.
Yieldify offers Lead Capture, Promotions, and Email Remarketing.
Yieldify has 9 investors. Key investors include Publicis Groupe, Binomial Ventures, John Giuliani, Data Point Capital, and Google Ventures.
The valuation of Yieldify is $55.08M as of Jun 2015.
Yieldify operates through Zeus Enterprise Ltd.
Yes. Yieldify was acquired by Publicis Groupe in January 2023.