About YouGov
YouGov is a publicly listed company based in London (United Kingdom) founded in 2000. It operates as a research platforms and data services for financial institutions are provided. YouGov has completed 9 acquisitions, including Consumer Panel Services GfK, Galaxy Research and Harrison Group Inc. Its chief executive is Steve Hatch. Its website yougov.com draws about 13.2 million monthly visits. YouGov offers products and services including Public Data, BrandIndex, and Surveys. Its focus areas include Enterprise Applications, Data as a Service, Horizontal and Open Data. Its legal entity is YOUGOV PLC. Its competitors include Socrata, Golden, Statista, EBSCO Information Services and ThinkData Works and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
YouGov was established in 2000 in London, United Kingdom, within the market research sector. Operations focus on financial institutions through an online community that facilitates discussions on public beliefs and behaviors. A database known as YouGov Cube is maintained to document habits and opinions. Services include BrandIndex for daily brand perception tracking, Omnibus for surveying national samples, and custom research encompassing quantitative and qualitative approaches.
- Headquarters London, United Kingdom
- Stage Public
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website today.yougov.com
- Social LinkedIn X Facebook
- Legal Name Yougov Plc
- Annual Revenue$514.67 M (USD)15.99as on Jul 31, 2025
- Net Profit$17.73 M (USD)0as on Jul 31, 2025
- EBITDA$117.25 M (USD)15.97as on Jul 31, 2025
- Latest Funding Round$65.14M (USD), Post-IPO
Jul 2023
- Investors
- Investments & AcquisitionsConsumer Panel Services GfK
& 8 more
Products & Services of YouGov
YouGov offers a comprehensive portfolio of products and services, including Public Data, BrandIndex, and Surveys.
Platform for accessing free survey results and analysis
Tool for monitoring brand popularity and trends
Services for custom and self-serve online surveys
Funding Insights of YouGov
- Total Rounds 2
- Last Round Post-IPO — $65.14M
- First Round $878,139
(Feb 2020)
- Investors Count 1
All 2 funding rounds of YouGov with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $65.14M | Post-IPO | – | – | – |
| Feb 2020 | $878,139 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in YouGov
YouGov has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for YouGov
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People of YouGov
323 people are tracked at YouGov (131 in leadership, 192 in team).
| Name | Role | Group |
|---|---|---|
Laura Robbie | Managing Director | Leadership |
Steve Hatch | CEO | Leadership |
Deepa Bhatia | – | Leadership |
Callum Bolland | Associate Director | Leadership |
Lynda Vivian | Chief Operating Officer | Leadership |
Mike Woods | CMO | Leadership |
Tom Fisher | Chief Commercial Officer | Leadership |
Dylan Alderson | Account Director | Leadership |
Ian Rose | Account Director | Leadership |
Joe Razza | Chief Product Officer | Leadership |
Mark Fantino | Head Of Commercial | Leadership |
Ella Pardoe | Vp, Transformation And Integration | Leadership |
Olga Ursul | Sr Talent Acquisition Partner - Tech | Leadership |
Douglas Rivers | Chief Scientist | Leadership |
Kingsley Maunder | Product Director | Leadership |
Alex McIntosh | Chief Financial Officer | Leadership |
Scott Perretta | Executive Vice President | Leadership |
Ashley Grosse | EVP, Head of Academic & Public Affairs | Leadership |
Tilly Heald | Chief Governance & Compliance Officer | Leadership |
Nicole Pike | SVP & Head of Sports & Gaming | Leadership |
303 more people are available in the full profile.
Complete people profiles for YouGov
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of YouGov
YouGov is a publicly listed company on the LSE with ticker symbol YOU in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date21 Apr 2020
- Listed onOTCMKTS: YUGVF
- Listed entityYouGov plc
- Exchange sectorCommercial services
- ISINGB00B1VQ6H25
- Share price302.40 GBX (-1.31% on the day) · 2026-10-14
- Market capitalisation361,201,036.00 GBX
- Price to earnings62.7
- EPS (diluted, trailing year)0.05 GBX
- Dividend yield3.43%
- Volume (last session)63,536
Financials of YouGov
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 388.9M GBP | 13.4M GBP | 88.6M GBP |
| 2024 | 335.3M GBP | -2.4M GBP | 76.4M GBP |
| 2023 | 258.3M GBP | 34.5M GBP | 73.6M GBP |
| 2022 | 221.1M GBP | 17.1M GBP | 65.3M GBP |
| 2021 | 169.0M GBP | 12.5M GBP | 45.7M GBP |
Detailed financial statements for YouGov
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Investments & Acquisitions by YouGov
YouGov has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Consumer Panel Services GfK, Galaxy Research and Harrison Group Inc.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-driven tools for data analysis and insights generation are provided. | yabble.com | Auckland, New Zealand | 2013 | Aug 2024 | $5.75M | |
Searchable analytics platform for customer insights and trends is provided. | knowledgehound.com | Chicago, United States | 2013 | Jan 2024 | •••• | |
Consumer analytics solutions are provided for e-commerce retailers. | gfk-cps.com | Nuremberg, Germany | 1957 | Jul 2023 | $344.86M | |
Marketing research and survey-building software solutions are provided. | link.ch | Lucerne, Switzerland | 1981 | Dec 2021 | $28.69M | |
Branding and advertising services are provided to clients worldwide. | rezonence.com | London, United Kingdom | 2013 | Oct 2021 | •••• | |
Subscription expenses are tracked and managed through a mobile platform. | leanapp.store | London, United Kingdom | 2020 | Apr 2021 | •••• | |
Market research, advertising, branding, and content marketing services are provided. | galaxyresearch.com.au | Sydney, Australia | 2004 | Dec 2017 | •••• | |
Marketing and strategic research consulting services | harrisongroupinc.com | Waterbury, United States | 1996 | Aug 2010 | $6M | |
Pills-related topics are covered by the Polimetrix blog. | polimetrix.com | Palo Alto, United States | 2004 | Aug 2007 | •••• |
Complete acquisition details for YouGov
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Timeline of YouGov
13 dated milestones of YouGov across 24 years, from founding to its latest funding, stage changes and deals.
- Founded YouGov is founded.
- Acquisition Acquires Polimetrix.
- Acquisition Acquires Harrison Group Inc.
- Acquisition Acquires Galaxy Research.
- Funding First funding round of $878K.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires LeanApp.
- Acquisition Acquires Rezonence.
- Acquisition Acquires Link.
- Acquisition Acquires Consumer Panel Services GfK.
- Funding Latest funding round, Post-IPO, of $65.1M.
- Acquisition Acquires KnowledgeHound.
- Acquisition Acquires Yabble.
Competitors of YouGov
YouGov has 9 listed competitors in our database, 7 of them funded. They include Socrata, Golden, Statista, EBSCO Information Services and ThinkData Works, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| socrata.com | 2007 | Plano, United States | $54.87M | 7,271 | Government data access is democratized via cloud software. | |
| golden.com | 2017 | San Francisco, United States | $59.5M | 23 | Golden is focused on transforming raw data into business opportunities. | |
| statista.com | 2007 | Hamburg, Germany | – | – | Statistical data on diverse topics is aggregated from multiple sources. | |
| ebsco.com | 1944 | Boston, United States | – | – | End-to-end content and resource services are provided to institutions worldwide. | |
| thinkdataworks.com | 2014 | Toronto, Canada | $5.89M | – | Offers AI data catalog platform for managing and sharing data | |
| skopenow.com | 2013 | New York, United States | $3.49M | – | Social media-based fraud protection solutions are provided for businesses. | |
| ltvco.com | 2007 | New York, United States | $150M | 128 | Provider of digital transformation services | |
| baseconnect.in | 2011 | Chiyoda, Japan | $66.42M | – | Online open source data platform | |
| hyperpublic.com | 2010 | New York, United States | $4.15M | – | Location-based open data platform |
Detailed competitors of YouGov
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Web traffic of YouGov
The website of YouGov (yougov.com) receives about 13.2M visits a month and ranks #3,011 among all websites worldwide, #75 in Marketing and Advertising.
- Monthly visits13.2M
▼ 5.2% vs previous month
- Unique visitors3.8M
per month
- Global rank#3,011
among all websites
- Category rank#75
Business and Consumer Services · Marketing and Advertising
- Bounce rate25%
- Pages per visit5.4
- Average visit5 min 21 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with YouGov. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
samplicio.us | samplicio.us | 100% | – | #3,693 | – |
| surveys.com | 95% | – | #27,460 | View details | |
ipsosisay.com | ipsosisay.com | 90% | – | #10,481 | – |
| pureprofile.com | 88% | 1.3M | #23,949 | View details | |
iap-interactive.com | iap-interactive.com | 84% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for YouGov
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Top companies in Data as a Service
10 companies that operate in the same segment as YouGov (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | – | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | 928 | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 257.6 M | – | 1,688 | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 3,461 |
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Related news about Yougov
Complete news archive for YouGov
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Frequently Asked Questions about YouGov
YouGov was founded in 2000 and raised its 1st funding round 20 years after it was founded.
YouGov is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Steve Hatch is the current CEO of YouGov.
Annual revenue of YouGov is $514.67M as on Jul 31, 2025.
YouGov was established in 2000 in London, United Kingdom, within the market research sector. Operations focus on financial institutions through an online community that facilitates discussions on public beliefs and behaviors. A database known as YouGov Cube is maintained to document habits and opinions. Services include BrandIndex for daily brand perception tracking, Omnibus for surveying national samples, and custom research encompassing quantitative and qualitative approaches.
YouGov's top competitors include Golden, EBSCO Information Services and Statista.
YouGov offers Public Data, BrandIndex, and Surveys.
Yes, YouGov is publicly traded on LSE under the ticker symbol YOU.
YouGov has made 9 acquisitions, including Consumer Panel Services GfK, Galaxy Research, and Harrison Group Inc.
YouGov has 1 investor. Key investors include European Union.
YouGov operates through Yougov Plc.
The website of YouGov receives about 13.2 million visits a month and ranks #3,011 among all websites worldwide.