About Link
Link is a Business Services company based in Lucerne (Switzerland) founded in 1981, and was acquired by YouGov in December 2021. It operates as a marketing research and survey-building software solutions are provided. Its website link.ch draws about 10 thousand monthly visits. Link offers products and services including YouGov Surveys, Custom Research, and Audience Intelligence. Its focus areas include Marketing Services and Market Research Agencies. Its legal entity is YouGov PLC. Its competitors include ICF, Ipsos, NewtonX, Escalent and Ebiquity and 5 more; 2 of its 10 listed competitors have raised funding.
Company details
LINK was founded in 1981 and is based in Lucerne, Switzerland. Software solutions for marketing research and survey creation are offered, with features including brand and image research, international market analysis, data visualization, population surveys, text and content analytics, and employee feedback management. These tools are utilized across sectors such as retail, telecommunications, healthcare, real estate, energy, banking, insurance, media, and advertising agencies.
Products & Services of Link
Link offers a comprehensive portfolio of products and services, including YouGov Surveys, Custom Research, and Audience Intelligence.
Online platform for conducting consumer surveys
Tailored data analysis for specific business needs
Tools for profiling and understanding consumer demographics
Investors in Link
Link has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include YouGov and Invision.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invision is engaged in providing investment and succession solutions for mid-sized companies. | – | invision.ch | Zug, Switzerland | |
Research platforms and data services for financial institutions are provided. | 2000 | yougov.com | London, United Kingdom |
Investor details for Link
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Link
10 people are tracked at Link (6 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Chris Kaiser | CFO Und Mitglied Der Erweiterten Geschäftsleitung | Leadership |
Laura Colledani | Head Of Healthcare Research And Data Products | Leadership |
Marianne Altgeld | Head Of Retail & FMCG Research | Leadership |
Philipp Fessler | Head Of Analytics | Leadership |
Anja Kunath | Director Media | Leadership |
Lukas Theiler | CEO | Leadership |
Nathania Bastam | Junior Dataprocessing Specialist | Team |
Dr. Alisa Petrova | Research Consultant Marketing Research | Team |
Dr. Martin Bettschart | Senior Research Consultant Marketing Research | Team |
Stéphanie Nguyen | Senior Research Project Manager | Team |
Complete people profiles for Link
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Competitors of Link
Link has 10 listed competitors in our database, 2 of them funded. They include ICF, Ipsos, NewtonX, Escalent and Ebiquity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| icf.com | 1969 | United States | – | 9,000 | IT suite and market research services are provided worldwide. | |
| ipsos.com | 1975 | Paris, France | – | 20,000 | Online market research data is delivered for diverse sectors. | |
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| escalent.co | 1975 | Livonia, United States | – | 481 | Brand management and marketing exploration services are provided by Escalent. | |
| ebiquity.com | 1997 | London, United Kingdom | – | 652 | Data-driven insights for media and marketing performance are provided. | |
| vttresearch.com | 1942 | Espoo, Finland | – | – | Technology-focused research and consulting services are provided by VTT. | |
| adlittle.com | 1886 | Brussels, Belgium | – | 54 | Provider of business strategy, digital transformation, and consulting services for various industries | |
| tnsglobal.com | 1997 | London, United Kingdom | – | – | Outsourcing services for multiple industries are provided by Kantar TNS. | |
| behaviolabs.com | 2015 | San Francisco, United States | $2.45M | 5 | Market research services are provided by Behavio since 2015. | |
| accelerationcc.com | 2018 | Los Angeles, United States | – | 154 | Market research and communication services are provided in Los Angeles. |
Detailed competitors of Link
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Link
The website of Link (link.ch) receives about 10.3K visits a month.
- Monthly visits10.3K
▲ 55.6% vs previous month
Websites whose visitors overlap most with Link. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| demoscope.ch | 100% | 62.5K | #155,768 | View details | |
ampuls.ch | ampuls.ch | 84% | – | #499,539 | – |
| gfk.com | 76% | 2.4M | #18,473 | View details | |
secure.linksinc.org | secure.linksinc.org | 73% | – | – | – |
de.wikipedia.org | de.wikipedia.org | 29% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Link
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Link (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Link
Link was founded in 1981.
Link is headquartered in Lucerne, Switzerland. It is registered at Lucerne, Lucerne, Switzerland.
LINK was founded in 1981 and is based in Lucerne, Switzerland. Software solutions for marketing research and survey creation are offered, with features including brand and image research, international market analysis, data visualization, population surveys, text and content analytics, and employee feedback management. These tools are utilized across sectors such as retail, telecommunications, healthcare, real estate, energy, banking, insurance, media, and advertising agencies.
Link offers YouGov Surveys, Custom Research, and Audience Intelligence.
Link operates through Yougov Plc.
Yes. Link was acquired by YouGov in December 2021.